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How can you customize your VC pitch for different audiences?

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As a founder, you know how important it is to pitch your startup to potential investors. But do you know how to tailor your pitch to different types of audiences? Whether you are pitching to angel investors, seed funds, or venture capitalists, you need to understand their goals, preferences, and pain points, and adjust your pitch accordingly. In this article, we will share some tips on how to customize your VC pitch for different audiences, and how to get the best feedback possible.

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Rohit Mathur

VC Partner | Seed/Series A to Growth stage | Family Office Advisory | NED
Wen Wen

Early-Stage B2B SaaS VC | Female Entrepreneur | MBA at IE Business School
Minakkshi Sharrma

Serial Entrepreneur | Investment Banking - SME/ Main Board IPO | President & MBoD – Pacific | Ultraadox | Harvard…

1 Know your audience

Before you craft your pitch, you need to do some research on your target audience. What are their investment criteria, focus areas, and portfolio companies? What are their expectations, questions, and objections? How do they evaluate startups and make decisions? You can find some of this information on their websites, blogs, podcasts, or social media accounts, or by asking other founders who have pitched to them before. Use this information to align your pitch with their interests, values, and language, and to anticipate and address their concerns.

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Rohit Mathur

VC Partner | Seed/Series A to Growth stage | Family Office Advisory | NED
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Founders often miss this point when pitching to VCs. Knowing the person - their background, what knowledge they have about your industry, etc - is important to make your mark during the pitch. If you cannot find this information during your background research, asking this upfront during your pitch helps! That way you can tailor your pitch accordingly.

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Minakkshi Sharrma

Serial Entrepreneur | Investment Banking - SME/ Main Board IPO | President & MBoD – Pacific | Ultraadox | Harvard Business School | IIMB | Kalpataru | Angel Investor
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Customizing your pitch for different audiences is an essential skill for VC success. Start by understanding your audience's preferences, priorities, and pain points. For entrepreneurs, emphasize how your fund aligns with their vision and needs. Highlight your value beyond capital. With institutional investors, showcase your fund's track record and risk mitigation strategies. Focus on financial returns and your expertise in navigating market trends. For high-net-worth individuals, tap into their passion for innovation and impact. Highlight the potential for disruptive ventures and societal benefits. A personalized approach builds trust and resonates profoundly.

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Faraz Wadhwania

If you have a new role for me across Operations| Fundraising| Investor Relations| Startup Investments| Business Expansion| Strategic Initiatives feel free to DM
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Collectively everyone is an investor but when divided, they are very different from one another and so are their expectations; - Venture Capital Firm - Private Equity Firm - Angel Investors - Corporate Venture Capital Arm - Family Office - Educational Institution Fund For all the investors, a startup is an asset class but their risk appetite if different and so are their expectations from a deck. A VC will be more focused towards growth while a PE will be more focused towards legacy. A Family office will be more interested in hedging the risk with existing capable information while and angel will be purely looking at it as a venture where they can add value. To all, its own, and all different!

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2 Structure your pitch

Your pitch should have a clear and logical structure that covers the essential elements of your startup: the problem, the solution, the market, the traction, the team, the competition, and the ask. However, you can also customize the order, length, and emphasis of each element depending on your audience. For example, if you are pitching to an angel investor who is passionate about your domain, you can spend more time on the problem and the solution, and less on the market and the competition. If you are pitching to a seed fund that is looking for scalable and profitable businesses, you can highlight your traction and your unit economics, and show how you plan to grow and monetize your customer base.

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3 Use storytelling and visuals

One of the best ways to engage your audience and make your pitch memorable is to use storytelling and visuals. Storytelling helps you connect with your audience on an emotional level, and show them why you are passionate about your startup and why they should care. You can use stories to illustrate the problem you are solving, the impact you are making, or the vision you have for the future. Visuals help you communicate your ideas more effectively, and make your pitch more attractive and professional. You can use visuals to show your product features, your customer journey, your market size, your traction metrics, or your competitive advantage.

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4 Prepare for feedback

After you deliver your pitch, you should be ready to receive feedback from your audience. Feedback is a valuable opportunity to learn from your audience, improve your pitch, and build a relationship with them. You should listen carefully, ask clarifying questions, and thank them for their input. You should also follow up with them after the pitch, and keep them updated on your progress. Depending on your audience, you may receive different types of feedback. For example, angel investors may give you more personal and subjective feedback, while venture capitalists may give you more analytical and objective feedback. You should take into account their perspective, but also trust your own judgement and vision.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Wen Wen

Early-Stage B2B SaaS VC | Female Entrepreneur | MBA at IE Business School
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Beyond the compelling features of your product lies an engaging storyline that transcends the conventional startup narrative. It's about solving real problems, weaving a captivating journey that draws you into the essence of why your startup stands out. Besides the product/service offerings, it's also important to showcase the problem your team is passionate about solving, the transformative impact you aim for, and your unique position in the market. The key is to create "aha" moments that resonate with your audience. The narrative aims to immerse you not only in the functionality of your product but also in the deeper story of innovation and purpose that defines your startup.

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How can you customize your VC pitch for different audiences?

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1 Know your audience

2 Structure your pitch

3 Use storytelling and visuals

4 Prepare for feedback

5 Here’s what else to consider

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How can you customize your VC pitch for different audiences?

1

2

3

4

5

1 Know your audience

2 Structure your pitch

3 Use storytelling and visuals

4 Prepare for feedback

5 Here’s what else to consider

Venture Capital

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