How can you creatively repurpose existing podcast material while keeping it fresh for your audience?

Creating audio snippets from your podcast is a brilliant way to keep your content fresh and engaging. These brief, impactful moments capture the essence of your episodes and entice listeners to explore more. By distilling your content into bite-sized pieces, you cater to the fast-paced nature of social media and modern attention spans. Additionally, these snippets can be repurposed across various platforms, from Instagram stories to LinkedIn posts, ensuring your message reaches a broader audience and keeps your podcast in the spotlight.

Como todos ya sabemos, extrae micro-piezas de contenido de tu podcast y distribúyelas en otras plataformas. Lo que poca gente hace es entender el contexto. En LinkedIn, deberás centrarte en redactar un buen copy, que atrape al lector en la primera línea y le genere curiosidad en la segunda, después culmine aportando muchísimo valor estratégico. En TikTok, buscas la frase controversial o llamativa. En Twitter, te puedes permitir un hilo donde desarrolles mejor el valor que ha aportado un invitado. Se trata de acumular experiencia jugando a este juego. Probar muchas cosas y aprender. Cuanto antes entiendas cómo funciona cada plataforma, cómo consume la gente en ella, y cómo esperan recibir el contenido, antes verás resultados.

The best way to repurpose your podcast material is to use it to promote your episodes. Social media is the most preferred promotional channel these days. And short form content - especially video content is what is trending on pretty much every social media channel. Use your podcast episode and create snippets. You can use one of the many services out there to do that. Add engaging and pleasing visuals, and share these as YT shorts, Insta REELS, TikTok videos or, even Pinterest pins. How you create these snippets is entirely upto your imagination. But it can be a really effective way to promote your episodes and get newer audience to listen to your old episodes..

Having a website, blog or newsletter is a great way to help new listeners get a taste of the kind of content that you are producing. With the Cricket Library Podcast, this is mostly done through articles on our website that help to raise the profile of our guests and reach new audiences as well as keeping our engaged online community with interesting content.

Such a quick way to leverage your podcast content more is to use AI to turn them into blog posts that dive deeper into your podcast topics. Summarize episodes, expand on key points, and offer fresh insights. This not only repurposes your content but also boosts SEO, making your podcast more discoverable. By providing written content that search engines can index, you attract new listeners and enhance audience engagement!

Summarize the episode or expand on topics that were briefly mentioned. This approach not only repurposes the content but also enhances SEO, making your podcast more discoverable through written content that search engines can index, potentially attracting new listeners.

Creating themed compilations from your podcast library is a brilliant way to breathe new life into existing content. By grouping episodes or segments around specific topics, guests, or themes, you can offer listeners a fresh perspective and a rich, curated experience. This approach not only showcases the diversity and depth of your content but also draws in audiences with specific interests, potentially leading them to explore more of your episodes. It's an effective strategy to re-engage your audience and introduce your library to new listeners searching for particular themes.

Some of the top podcasters follow a very unique way of repurposing their old content. They club similar episodes and make a package out of it. They then promote it as a lead magnet. Such lead magnets get better conversion rates, because of the amount of value they offer. You can even sell them as subscriptions.

Often, it's not about WHAT we repurpose, but WHEN we repurpose it. Some content is more popular in specific seasons or times the world faces. Example: If it's December, and you have a holiday episode from years prior, bring it back to the top of your repurposing. Learning to repurpose your content and strategically share it for years to come is the single best way to creatively repurpose your existing podcast material. Think about when and what you can share from your back catalog of podcast episodes for the next 6 months, and add it to the calendar!

One of the thing I do to reshare existing content is publish various posts, images, and short clips on my podcast's LinkedIn company page. By consistently inviting people to join every month, I'm able to: - publish clips and snippets of previous episodes - share clips or images not shown elsewhere - grow the audience and attract new members for free by using hashtags like #podcaststartup or #startupstories This has been an easy and fun way to make full use of podcast content while also staying in front of people's minds on the platform I use most.

I used a hilarious outtake mistake by a guest as a promotion for the forthcoming episode. It was (obviously) cut from the episode but was still useful as a marketing piece.

Something that I have experimented recently was with republishing the older episodes. One of the limitations with most listening platforms and podcast directories are that they only show the newest episodes. If a listener has to find an old episode, they need to search and find it. So your older episodes are gone, once they move out of the main page of the listening app or, directory. Why not re-release them? You can do this with a newer commentary or, add newer and additional information that supplements these episodes. I have found newer listeners, increased downloads and listeners and better engagement on these episodes.