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How can you create a winning A/B testing portfolio?

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If you want to showcase your skills as a copywriter who can optimize conversions, you need a portfolio that demonstrates your ability to run and analyze A/B tests. A/B testing is a method of comparing two versions of a web page, email, headline, or any other element to see which one performs better. It's a powerful way to improve your copywriting results and learn from your audience. But how can you create a winning A/B testing portfolio that impresses potential clients or employers? Here are some tips to help you out.

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Highlight impactful results:

Your portfolio should quantify the improvements your A/B tests made, like increased conversion rates. This concrete evidence of your success speaks volumes to potential clients.
Showcase diverse projects:

Include A/B tests from different areas in your portfolio to show versatility. Whether it's email campaigns or landing pages, variety demonstrates your broad skill set.

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Marl Ian Dionaldo

Helping 7-Figure Businesses Scale…
Comfort Oguejiofor

Content Writer | Copywriter | Search…

1 Choose relevant projects

Your portfolio should include examples of A/B tests that you have conducted or participated in, either for your own projects or for clients. Ideally, you should choose projects that are relevant to the niche, industry, or type of copywriting that you want to specialize in. For example, if you want to write landing pages for SaaS companies, you should showcase A/B tests that you have done on landing pages for SaaS products. This way, you can demonstrate your knowledge of the market, the audience, and the best practices for that type of copywriting.

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Marl Ian Dionaldo

Helping 7-Figure Businesses Scale Predictably with Proven Growth Marketing Strategies | Fractional CMO | 21X Top LinkedIn Voice
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Key elements for a winning A/B testing portfolio: - Diverse Projects: Feature tests from various areas (e.g., emails, landing pages). - Quantifiable Results: Highlight tests that significantly improved key metrics. - Methodology Description: Explain your hypothesis formation and result interpretation. - Learnings and Insights: Share valuable lessons from both successes and failures. - Visual Evidence: Utilize graphs and screenshots to vividly present your findings. - Client Testimonials: Include positive feedback from stakeholders or clients. This approach not only showcases your technical skills but also your strategic insight and impact on business outcomes.

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Tatheer Fatima _thewriter ???

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Creating a winning A/B testing portfolio is like collecting shiny treasures for your success map. You gather different versions of your idea, test them out, and keep the ones that sparkle brightest in showing what works best.

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2 Highlight your process

Your portfolio should not only show the results of your A/B tests, but also the process that you followed to design, execute, and evaluate them. You should explain how you came up with the hypothesis, what variables you tested, how you set up the test, how long you ran it, how you measured the outcomes, and what conclusions you drew. You should also mention any tools or software that you used, such as Google Analytics, Optimizely, or Unbounce. By highlighting your process, you can show your potential clients or employers that you have a systematic and data-driven approach to copywriting and optimization.

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3 Showcase your impact

Your portfolio should also showcase the impact that your A/B tests had on the performance of the web pages, emails, headlines, or other elements that you tested. You should quantify the improvement that your tests achieved, such as the increase in click-through rate, conversion rate, revenue, or any other relevant metric. You should also explain how your tests contributed to the overall goals of the project or the client. By showcasing your impact, you can show your potential clients or employers that you can deliver tangible and measurable results with your copywriting and optimization skills.

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Comfort Oguejiofor

Content Writer | Copywriter | Search Engine Optimization (SEO) Content Specialist | I Help Brands Boost Visibility and Increase Sales
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Your portfolio is a very useful tool for showcasing your the impact you have made in emails, websites, etc. Use your portfolio to fully demonstrate your A/B tests impact and achievements for your past clients.

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4 Use visuals and testimonials

Your portfolio should not be a boring list of numbers and text. You should use visuals and testimonials to make your portfolio more engaging and persuasive. You should include screenshots or mockups of the original and the winning versions of the elements that you tested, and highlight the differences and the benefits. You should also include testimonials from your clients or collaborators, who can vouch for your work and your results. By using visuals and testimonials, you can show your potential clients or employers that you can create appealing and effective copy that satisfies your customers and stakeholders.

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Lahaga Aondowase

Founder & CEO at AI Video Tools Pro ?? ? | Your go-to platform for high-quality tailored AI video tools for your content creation.
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Feature your biggest wins Make sure to highlight tests that drove significant impact for key metrics. Some examples: Drove 20% increase in conversion rate Increased revenue by $500K/month Improved engagement metric by 30% Quantifying your impact with big metrics makes your achievements stand out.

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5 Update and refine your portfolio

Your portfolio should not be a static document that you create once and forget. You should update and refine your portfolio regularly, as you complete new projects and gain new insights. You should also review your portfolio periodically, and remove any outdated or irrelevant examples that no longer reflect your skills or goals. You should also seek feedback from your peers, mentors, or experts, who can help you improve your portfolio and your presentation. By updating and refining your portfolio, you can show your potential clients or employers that you are constantly learning and improving your copywriting and optimization skills.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lahaga Aondowase

Founder & CEO at AI Video Tools Pro ?? ? | Your go-to platform for high-quality tailored AI video tools for your content creation.
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Document your projects thoroughly For each test you include, make sure to provide key details like: Goal - What was the objective of the test? (e.g. increase conversion rate) Hypothesis - What was your hypothesis going into the test? Why did you think your proposed change would impact the goal? Results - What were the results of the test? Include stats like the lift in the goal metric and statistical significance. Recommendation - Based on the test results, what was your recommendation? (e.g. launch the variation) Learnings - What insights or takeaways did you gain from this test? Providing this context helps demonstrate your strategic thinking and analytical skills.

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How can you create a winning A/B testing portfolio?

1

2

3

4

5

6

1 Choose relevant projects

2 Highlight your process

3 Showcase your impact

4 Use visuals and testimonials

5 Update and refine your portfolio

6 Here’s what else to consider

Copywriting

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How can you create a winning A/B testing portfolio?

1

2

3

4

5

6

1 Choose relevant projects

2 Highlight your process

3 Showcase your impact

4 Use visuals and testimonials

5 Update and refine your portfolio

6 Here’s what else to consider

Copywriting

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感谢您的反馈

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