How can you create a window display that attracts customers?

1 Plan your theme

Before you start creating your window display, you need to have a clear idea of what you want to achieve. What is the purpose of your display? Is it to promote a new product, a seasonal offer, or a special event? What message do you want to convey to your customers? How do you want them to feel when they see your display? Having a theme will help you align your display with your marketing goals and brand identity.

2 Choose your elements

Once you have your theme, you need to select the elements that will make up your display. These include the products, props, lighting, signage, and colors. You want to choose elements that match your theme and create a cohesive and harmonious look. You also want to balance the visual impact and the readability of your display. Avoid cluttering your window with too many items or using colors that clash or blend in with the background. Instead, use contrast, hierarchy, and focal points to draw attention and guide the eye.

3 Arrange your layout

The next step is to arrange your elements in a way that maximizes the space and the visibility of your window. You can use different techniques to create interest and movement in your display, such as symmetry, asymmetry, repetition, or grouping. You can also use different levels, angles, and depths to create dimension and perspective. The key is to make sure that your layout is clear, balanced, and proportional, and that it follows the natural flow of the traffic.

4 Test your display

The final step is to test your display and see how it looks from different distances and angles. You want to make sure that your display is visible and readable from the street, and that it captures the attention of your target audience. You also want to check that your display is consistent with your store's interior and exterior, and that it reflects your brand image and personality. You can also ask for feedback from your staff, customers, or peers, and make adjustments as needed.

5 Update your display

A window display is not a static feature of your store. It is a dynamic and flexible tool that you can change and update according to your marketing needs and customer preferences. You want to keep your display fresh and relevant, and avoid letting it become stale or outdated. You can update your display by changing the products, props, lighting, signage, or colors, or by creating a new theme altogether. You can also experiment with different elements and layouts, and measure the impact of your display on your sales and foot traffic.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?