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How can you create a website for your Patient Advocacy consulting business?

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If you are a patient advocate who wants to start or grow your own consulting business, you need a website that showcases your skills, services, and testimonials. A website can help you attract and communicate with potential clients, establish your credibility and authority, and share your passion and mission. In this article, you will learn how to create a website for your patient advocacy consulting business in six easy steps.

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Carlyle C (B.N, MBA hons)

Operational & Strategic Healthcare Communications Executive. Omnichannel Communication & Single Source Authoring Lead…
Mahsa Azani

Domain expert & Co-Founder @????? | Leading Fraud Detection Platform & Performance marketing Platform with Artificial…

1 Choose a domain name

A domain name is the address of your website on the internet. It should be easy to remember, spell, and pronounce, and reflect your brand name or niche. You can use your own name, a catchy phrase, or a combination of keywords related to patient advocacy. You can check the availability of domain names on various platforms, such as GoDaddy, Namecheap, or Google Domains, and register your chosen one for a fee.

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Carlyle C (B.N, MBA hons)

Operational & Strategic Healthcare Communications Executive. Omnichannel Communication & Single Source Authoring Lead, Project Management Institute (PMI)Member
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Firstly it’s incredibly valuable to understand what are the needs of this audience before you committ to bricks and mortar. Don’t build the house until you know the people who will live there and their needs and motivations. It’s all about Engagement not Engulfment!

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Tiffany M.

??????RN - Healthcare Professional, Leader, Educator | ????Patriot | ??Family Focused |
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If you’re considering anything healthcare patient advocacy related there is a huge factor to always be aware of and keep in mind…and that is patient rights and privacy. Even if it’s not for a specific individual creating a domain name should be considerate and sensitive to the information and people associated with the website, as well as trying to make it noticeable and relatable to the topic at hand. It should be treated with the same respect, sensitivity, and professionalism as direct patient care!

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2 Select a web hosting service

A web hosting service is a company that provides the space and resources for your website to run online. You can choose from different types of web hosting, such as shared, dedicated, or cloud, depending on your budget, needs, and preferences. Some web hosting services also offer domain registration, email accounts, and security features. You can compare and review various web hosting options on sites like HostGator, Bluehost, or SiteGround, and sign up for a plan that suits you.

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Tiffany M.

??????RN - Healthcare Professional, Leader, Educator | ????Patriot | ??Family Focused |
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Selecting a web hosting service when it comes to anything healthcare should have the utmost safety and protection for patient privacy. It needs to be on an extremely secure server and some companies may need to ensure a backup or secondary security service is an option.

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3 Pick a website builder or platform

A website builder or platform is a tool that allows you to create and customize your website without coding or technical skills. You can choose from different website builders or platforms, such as WordPress, Wix, or Squarespace, depending on your level of experience, design preferences, and functionality requirements. Some website builders or platforms also offer templates, themes, plugins, and widgets that you can use to enhance your website's appearance and performance.

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Tiffany M.

??????RN - Healthcare Professional, Leader, Educator | ????Patriot | ??Family Focused |
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Chosing a platform that has all inclusive services is optimal as well as options for upgrading when the time comes to scale. Many platforms have a trial phase so taking advantage of that is a great way to see which one will be best for the company or business.

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4 Create your website content

Your website content is the information and media that you provide to your visitors and clients. It should be clear, concise, and compelling, and highlight your value proposition, expertise, and achievements. You can create your website content using various formats, such as text, images, videos, or audio, and organize it into different pages, such as home, about, services, testimonials, blog, or contact. You can use tools like Grammarly, Canva, or Lumen5 to help you write, edit, and create your website content.

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Tiffany M.

??????RN - Healthcare Professional, Leader, Educator | ????Patriot | ??Family Focused |
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When creating any content your copy and creative need to meet accessibility standards as well as UX needs to be at the forefront of foundational website building. Websites should be built for mobile first then desktop, especially since statistics show that more than 80% of people search, scroll, read, and communicate from their phone! When it comes to patient advocacy, you enter a new world of sensitivity and the copy and creative need to be even more fine tuned. Thinking like the patient and what they experience will help. Interviews are another great way to gain insight for ideas for respectability content.

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5 Optimize your website for search engines

Search engine optimization (SEO) is the process of improving your website's visibility and ranking on search engines like Google or Bing. SEO can help you drive more traffic and leads to your website, and increase your chances of converting them into clients. You can optimize your website for search engines by using relevant keywords, titles, headings, meta tags, and descriptions, as well as providing quality content, fast loading speed, and mobile-friendliness.

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Tiffany M.

??????RN - Healthcare Professional, Leader, Educator | ????Patriot | ??Family Focused |
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Choose terms and words that are specific to diagnosis, treatment, and experiences. Worker with a SEO expert is extremely helpful and worth it to get visibility and make page 1 of any search engine!

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6 Promote your website online

Promoting your website online is the way of spreading the word about your patient advocacy consulting business and attracting more visitors and clients. You can promote your website online by using various methods, such as social media, email marketing, blogging, or networking. You can use tools like Hootsuite, Mailchimp, or Medium to help you manage, monitor, and measure your online promotion efforts.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mahsa Azani

Domain expert & Co-Founder @????? | Leading Fraud Detection Platform & Performance marketing Platform with Artificial Intelligence in Iran
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You must have a good strategy for your business At first, you must find a way to solve the problem Then Think about your markets cap If you have a good market cap, then you can start your business

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How can you create a website for your Patient Advocacy consulting business?

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1 Choose a domain name

2 Select a web hosting service

3 Pick a website builder or platform

4 Create your website content

5 Optimize your website for search engines

6 Promote your website online

7 Here’s what else to consider

Patient Advocacy

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How can you create a website for your Patient Advocacy consulting business?

1

2

3

4

5

6

7

1 Choose a domain name

2 Select a web hosting service

3 Pick a website builder or platform

4 Create your website content

5 Optimize your website for search engines

6 Promote your website online

7 Here’s what else to consider

Patient Advocacy

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