A product demo is a powerful way to showcase your solution to potential customers and convince them to buy. But how can you make your demo stand out from the crowd and impress your audience with your technical skills and creativity? In this article, you will learn how to create a visually stunning product demo that will capture attention, demonstrate value, and persuade action.
Before you start creating your demo, you need to have a clear plan of what you want to achieve and how you want to present it. You should consider your target audience, their pain points, their goals, and their level of technical knowledge. You should also define the key features and benefits of your product that you want to highlight, and the main message and call to action that you want to convey. A good plan will help you structure your demo, avoid unnecessary details, and focus on the most impactful aspects of your solution.
The plan for a product demo comes from good discovery. You want to prepare a tailored demo to your prospect's company and use case. You do not want to find yourself clicking around screens and trying to showcase everything in a short period. People do not care about the features they do not need. Double down on what they care about. Good demos also open up opportunities to ask further discovery questions you may have missed before.
The one thing you need to know about successful product demos: ? consider your audience. Think about their pain points, goals, and tech knowledge. Here are a few tips on how to do it: ?Q&A Preparation ? anticipate questions and objections from each segment and prepare clear, concise responses that address their concerns. ?Use case scenarios ? create use case scenarios that align with each segment's needs. Show how your product can be applied in their specific situations. ?Feature prioritization ? determine which product features are most relevant to each segment and highlight them during the demo. Explain how these features specifically address their challenges.
The next step is to design your visuals, which include the user interface, the graphics, the animations, and the transitions of your demo. You want to create a consistent and appealing look and feel that reflects your brand identity and matches your audience's expectations. You should use colors, fonts, icons, and images that are relevant, clear, and attractive. You should also use animations and transitions that are smooth, engaging, and appropriate for your product. You can use tools like PowerPoint, Keynote, Adobe XD, or Figma to create your visuals.
Another important element of your demo is the data that you use to demonstrate your product's functionality and performance. You want to use data that is realistic, relevant, and accurate, and that showcases your product's capabilities and value proposition. You should avoid using fake or generic data that might confuse or mislead your audience, or data that is too complex or technical that might overwhelm or bore them. You should also prepare different scenarios and use cases that illustrate how your product can solve different problems and achieve different outcomes.
Before you deliver your demo, you need to test it thoroughly and make sure it works as intended. You should check for any errors, glitches, or inconsistencies in your visuals, data, or functionality. You should also test your demo on different devices, platforms, and browsers that you might use or encounter during your presentation. You should also practice your demo several times and get feedback from others. Testing your demo will help you identify and fix any issues, improve your confidence, and ensure a smooth and flawless performance.
During your demo, you need to engage your audience and keep them interested and attentive. You should use a clear and confident voice, a friendly and enthusiastic tone, and a simple and concise language. You should also use storytelling techniques, such as setting the context, creating suspense, and revealing the solution. You should also interact with your audience, ask them questions, invite them to participate, and address their concerns. Engaging your audience will help you build rapport, establish credibility, and create emotional connection.
Engagement is important during a demo, it's a dialogue rather than a monologue on a product. While you start the demo keep in mind: 1. Break the ice 2. It's not about features it's about the utility. 3. Solve a problem, take a use case that comes from the clients industry. 4. Take pause and ask for feedback and encourage asking questions. 5. Use silence better.
After your demo, you need to follow up with your audience and move them closer to the sale. You should thank them for their time and attention, summarize the main points and benefits of your product, and restate your call to action. You should also provide them with additional resources, such as brochures, case studies, or testimonials, that can reinforce your message and value proposition. You should also ask them for feedback, objections, or questions, and offer them a next step, such as a trial, a quote, or a meeting. Following up your demo will help you maintain contact, overcome objections, and close the deal.
I have experienced the most success with this product demos by being hands on/engaging and direct. Show more, slide less. Use the ask/show format where you can. "How would this help us do ____?" Demonstrate the answer, don't just explain or show slides. "Here's a great example of how this can do exactly that..." People remember what they see in action more than what was contained on a slide.