How can you create visually engaging digital signage for public spaces?

1 Know your audience

The first step to create visually engaging digital signage is to know your audience. Who are they? What are their needs, preferences, and motivations? How do they behave and interact in the public space where your signage is located? What are the environmental factors that influence their attention and perception? By answering these questions, you can tailor your content to suit your audience's profile, context, and goals. You can also segment your audience and create different content for different groups, times, or locations.

2 Define your objectives

The second step to create visually engaging digital signage is to define your objectives. What do you want to achieve with your signage? What action do you want your audience to take after seeing your signage? How will you measure your success? By setting clear and specific objectives, you can align your content with your desired outcomes and track your performance. You can also use your objectives to guide your content strategy, design, and distribution.

3 Choose your format

The third step to create visually engaging digital signage is to choose your format. What type of content will you use to convey your message? Will you use static images, videos, animations, or interactive elements? How will you balance text, graphics, and sound? How will you optimize your content for different screen sizes, resolutions, and orientations? By choosing the right format for your content, you can enhance your visual impact, clarity, and appeal. You can also leverage the capabilities and features of your digital signage software and hardware.

4 Follow design principles

The fourth step to create visually engaging digital signage is to follow design principles. How will you arrange and present your content elements? How will you use colors, fonts, shapes, and contrast to create harmony, hierarchy, and emphasis? How will you ensure readability, legibility, and accessibility for your audience? By following design principles, you can create consistent, coherent, and attractive content that communicates your message effectively and efficiently. You can also avoid common design mistakes and pitfalls that can undermine your credibility and quality.

5 Test and refine

The fifth step to create visually engaging digital signage is to test and refine your content. How will you evaluate your content's performance and impact? How will you collect feedback from your audience and stakeholders? How will you identify and address any issues or gaps in your content? By testing and refining your content, you can improve your results and outcomes. You can also learn from your experience and apply your insights to future projects.

6 Update and refresh

The sixth step to create visually engaging digital signage is to update and refresh your content. How often will you change your content to keep it relevant, fresh, and interesting? How will you adapt your content to changing trends, seasons, or events? How will you manage and schedule your content updates and changes? By updating and refreshing your content, you can maintain your audience's attention and engagement. You can also take advantage of new opportunities and challenges that arise in the public space.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?