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How can you create a video storyboard that aligns with your Content Marketing strategy?

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Video is one of the most powerful and engaging forms of content marketing, but it also requires careful planning and execution. A video storyboard is a visual representation of your video script, showing the key scenes, transitions, and actions that will make up your final product. A video storyboard can help you align your video content with your content marketing strategy, by ensuring that your message, tone, and style are consistent with your goals, audience, and brand. In this article, we will show you how to create a video storyboard that aligns with your content marketing strategy in six simple steps.

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Ryan Austin

CEO at Arondight Advisors | Strategic Advisor at Family Office World Media | Connecting Founders with Family Offices |…
Mohini ??

Social Media Marketer turned Into a Certified Numerologist & Tarot Reader & Personal Branding | |Content Marketer |…
Isaac Olukoya

Marketing Strategist ? I Help Coaches & Service-Based Businesses Scale with Content and Email Automation to Drive Growth

1 Identify your video objective

Before you start sketching your storyboard, you need to have a clear idea of what you want your video to achieve. What is the main purpose of your video? Is it to educate, entertain, inspire, or persuade your audience? How does it fit into your content marketing funnel? Is it a top-of-the-funnel video that raises awareness and interest, a middle-of-the-funnel video that builds trust and authority, or a bottom-of-the-funnel video that drives action and conversion? Your video objective will guide your storyboard design and help you measure your video performance.

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Mohini ??

Social Media Marketer turned Into a Certified Numerologist & Tarot Reader & Personal Branding | |Content Marketer | Linkedin Strategist | Storyteller | Helps Entrepreneurs to build their personal brand (LTP2024)
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Creating a video storyboard that aligns with your content marketing strategy involves several key steps: Define Your Goal: Start by clearly outlining the goal of your video content. Is it to educate, entertain, promote a product, or solve a problem? Ensure it aligns with your overall content marketing objectives. Understand Your Audience: Know your target audience's preferences, pain points, and interests. Tailor your video to resonate with them. Message and Key Points: Determine the main message you want to convey and the key points you'll cover. Your video should align with your content's core message.

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2 Define your target audience

The next step is to define who you are making your video for. Who are your ideal viewers? What are their pain points, needs, interests, and preferences? How do they consume video content? What are their expectations and questions? How do you want them to feel and respond after watching your video? By creating a detailed buyer persona, you can tailor your video storyboard to your target audience and ensure that your video content is relevant, valuable, and engaging.

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3 Write your video script

Once you have your video objective and target audience in mind, you can start writing your video script. Your video script is the backbone of your video storyboard, as it outlines the main storyline, dialogue, narration, and call to action of your video. Your video script should have a clear structure, with a captivating introduction, a compelling body, and a strong conclusion. Your video script should also reflect your content marketing strategy, by using a consistent tone, voice, and language that matches your brand identity and values.

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Ryan Austin

CEO at Arondight Advisors | Strategic Advisor at Family Office World Media | Connecting Founders with Family Offices | Nasdaq.com Contributor
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When creating tutorial videos for CEX.IO, we had to simplify complex crypto topics. We discovered that resisting the urge to overexplain was the secret to a solid video script. Take cues from CEX.IO's "How to Stake Crypto" YouTube video: - Intro: Hook viewers with a question. For us, it was, "Want higher crypto returns?" - Body: Simplify the solution into steps, supported by visuals. We used clear language and graphics. - CTA: Conclude with a strong call to action, directing viewers to take immediate steps. Your script is your video's blueprint. Ensure it aligns with your marketing strategy and addresses your audience's needs. A well-crafted script makes for a compelling video.

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4 Divide your script into scenes

The next step is to divide your video script into scenes. A scene is a unit of action that takes place in a single location and time. Each scene should have a specific goal, such as introducing a problem, presenting a solution, or showing a benefit. You can use a scene breakdown template to organize your scenes by number, location, duration, action, and dialogue. A scene breakdown will help you visualize your video script and prepare for your storyboard creation.

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5 Sketch your storyboard frames

Now that you have your scenes ready, you can start sketching your storyboard frames. A storyboard frame is a drawing that shows what each scene will look like on the screen, including the camera angle, movement, composition, and lighting. You can use a storyboard template to draw your frames by hand or use a storyboard software to create them digitally. You don't need to be an artist to sketch your storyboard frames, as long as they are clear and understandable. The main purpose of your storyboard frames is to communicate your vision and direction for your video production.

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6 Add your storyboard details

The final step is to add your storyboard details. These are the elements that complement your storyboard frames, such as annotations, sound effects, music, transitions, and text. Your storyboard details will help you convey the mood, atmosphere, and emotion of your video, as well as the technical specifications and instructions for your video editing. You can use symbols, icons, arrows, and notes to add your storyboard details and make your storyboard more informative and comprehensive.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Isaac Olukoya

Marketing Strategist ? I Help Coaches & Service-Based Businesses Scale with Content and Email Automation to Drive Growth
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To create a video storyboard that aligns with your content marketing strategy you need to... 1. Know who your target audiences are 2. Define the purpose of the video (educate, entertain, engage, or promote). 3. Outline key messages that cater to your audience's needs. 4. Visualize the story with sketches, considering brand tone and style. 5. Create a shot-by-shot breakdown, incorporating brand elements consistently. 6. Consider pacing, timing, and adding supporting visuals or audio. 7. Review and revise based on feedback, test with a sample audience, and analyze performance metrics. By following these steps, you can develop a compelling video that supports your content marketing efforts.

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How can you create a video storyboard that aligns with your Content Marketing strategy?

1

2

3

4

5

6

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1 Identify your video objective

2 Define your target audience

3 Write your video script

4 Divide your script into scenes

5 Sketch your storyboard frames

6 Add your storyboard details

7 Here’s what else to consider

Content Marketing

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How can you create a video storyboard that aligns with your Content Marketing strategy?

1

2

3

4

5

6

7

1 Identify your video objective

2 Define your target audience

3 Write your video script

4 Divide your script into scenes

5 Sketch your storyboard frames

6 Add your storyboard details

7 Here’s what else to consider

Content Marketing

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感谢您的反馈

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