How can you create a user journey and features for your product or service?

In the UK we generally call this a customer/client avatar. This can become the difference between a successful business and a failing one. Don't get bogged down on this to the point that you dont move forward. You avatar will evolve over time as you understand you customers better.

This first step is the most important, hence one must take a statistically significant sample from the target population before starting work on creating user personas.

The first step before even building a persons is identifying the problem you are trying to solve. If you don’t know your problems then you could be choosing the wrong persona and build your journey in the wrong direction. Once you understand the problem then you can focus in on the persona.

I love to map out the journey we pen and paper first. You can't beat an A3 sheet. First just brain dump everything on the paper then use this to start mapping out the process. Keep your customers front and centre don't get caught up in the how you will do this. That comes later ??

It’s important to map out the entire journey and not just the point at which they interact with your company. Take for Example a parent with hungry kids in the car traveling back from a tournament with no wallet and only Apple Pay at the disposal. That journey could land the parent in one of a hundred locations. Part of the journey map needs to include how you make the hook and engage the user in a way where they head in a direction of your product

The feature must comply SMART theory. It has to be Specific. It has to be Measurable. It has to be Achievable. No Overambitious feature in complex projects. It has to be Realistic. It has to be Timed. The deadline should not be impractical.

Your customers has to be able to relate to your brand. Your band should reel them in using their pain points if you hit the right spot the whole process become easy as your customer will know, like & trust you.

When you're doing a demo to test features, it's helpful to simply observe what the user does. So you don't show them the feature, press any buttons, or comment on any actions. You tell them what to do and leave the user alone with the application. Then you observe the user's behavior: what they are looking for, how they are trying to find it, what data and where they are trying to enter, what things they do not understand or they ignore. Otherwise, you may create the feature that you want but not the user.

It is also a good practice to release medium and low priority features periodically. Otherwise, stakeholders will assume that only high-priority tasks will be executed and the rest will be ignored. After this, chaos can begin: each new feature will be submitted with the highest priority, and the meaning of prioritization will be completely lost. For example, you can combine features from one part of the application with different priorities into one release.

As a Product Owner for every user journey and corresponding feature, I try: - To identify and understand the user group - To put myself in their shoes and map the simplest flow through wireframes - To explain the same to designers and design the screens - To validate it with engineers to analyse any technical challenges - To have a cross- functional discussion in case of any dependency - To break it down into features with specific acceptance criteria - To help engineers understand the priority of each feature - To test it at a deeper level and identify any bugs or issues being an end user At last always keep improving and accepting the changes.

Create a simple prototype ( a paper diagram can work too ). Do take user interviews as much as possible. Build user journey visual to identify persona. Cover all the user persona. Perform overall feature usability assessment based on the responses. Share those results with key stakeholders . Then start creating magic .

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