How can you create user-generated infographics to improve your on-page optimization?

1 Step 1: Define your goals and audience

Before you start asking your users to create infographics for you, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals and audience will determine the type, topic, and style of the infographics you want to feature on your website. For example, if your goal is to educate your audience about a specific topic, you might want to ask them to create informative or explanatory infographics that showcase their knowledge or expertise. If your goal is to entertain your audience or spark a conversation, you might want to ask them to create humorous or controversial infographics that express their opinions or perspectives. Your audience will also influence the tone, language, and design of the infographics you want to display. You should consider their demographics, interests, preferences, and pain points when crafting your user-generated infographic campaign.

2 Step 2: Choose your platform and tools

The next step is to decide how and where you will collect and display your user-generated infographics. You have several options to choose from, depending on your budget, resources, and objectives. For example, you can use social media platforms like Instagram, Facebook, or Twitter to invite your followers to create and share their infographics using a specific hashtag or mention. You can also use online tools like Canva, Piktochart, or Infogram to provide your users with templates, icons, and data sources to create their infographics easily and quickly. Alternatively, you can use your own website or blog to host a contest, survey, or quiz that asks your users to submit their infographics as entries or responses. You should choose the platform and tools that best suit your needs and goals, and that can help you reach and engage your target audience effectively.

3 Step 3: Promote your campaign and incentivize your users

Once you have set up your platform and tools, you need to promote your user-generated infographic campaign and incentivize your users to participate. You can use various channels and methods to spread the word and attract more submissions, such as email marketing, social media marketing, influencer marketing, or paid advertising. You should also provide some benefits or rewards for your users who create infographics for you, such as recognition, feedback, prizes, discounts, or freebies. You should make your incentives relevant, valuable, and appealing to your audience, and communicate them clearly and transparently. You should also set some guidelines and criteria for your user-generated infographics, such as the format, size, length, theme, and deadline, and make them easy to follow and comply with.

4 Step 4: Curate and optimize your user-generated infographics

The final step is to curate and optimize your user-generated infographics before you publish them on your website. You should review and select the infographics that meet your standards and expectations, and that align with your goals and audience. You should also ask for permission and give credit to the original creators of the infographics, and respect their copyrights and privacy. You should also optimize your user-generated infographics for SEO, by adding relevant keywords, titles, alt tags, captions, and meta descriptions, and by linking them to your other pages or sources. You should also monitor and measure the performance and impact of your user-generated infographics, by using analytics tools like Google Analytics, SEMrush, or Moz, and by tracking metrics like traffic, engagement, conversions, and backlinks.