How can you create a social media strategy for your animated TV show?

1 Define your objectives

Before you start posting anything, you need to have a clear idea of what you want to achieve with your social media strategy. Do you want to increase your viewership, generate buzz, or create a community around your show? Do you want to showcase your animation skills, share behind-the-scenes content, or invite collaboration? Write down your specific and measurable objectives and align them with your overall marketing plan.

3 Choose your platforms

Once you have a clear picture of your audience, you need to decide which social media platforms are best suited for your show. You don't have to be on every platform, but you should focus on the ones where your audience is most active and engaged. You should also consider the strengths and limitations of each platform in terms of content format, reach, and features. For example, Instagram and YouTube are great for visual and video content, while Twitter and Facebook are good for text and links.

4 Create your content

The core of your social media strategy is the content you create and share with your audience. Your content should reflect your show's identity, tone, and style, as well as your objectives and audience's interests. You can use a variety of content types, such as images, videos, GIFs, memes, polls, quizzes, live streams, stories, or reels. You can also repurpose your existing content from your show, website, or blog, or curate content from other sources that are relevant to your niche.

5 Schedule and post

After you have created your content, you need to plan when and how often to post it. You can use a content calendar or a scheduling tool to organize your content and distribute it across your platforms. You should also consider the best times and days to post for each platform, based on your audience's behavior and engagement. You should aim for consistency and quality, rather than quantity and frequency. You should also test and experiment with different types of content and timings to see what works best.

6 Monitor and engage

The final step is to track and measure the performance of your social media strategy and interact with your audience. You should use analytics tools and metrics to evaluate how well your content is reaching, engaging, and converting your audience. You should also respond to comments, messages, and mentions, and join conversations and communities related to your show and niche. You should also seek feedback and suggestions from your audience and use them to improve your show and your strategy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?