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How can you create a social media content calendar for your theatrical production?

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Social media is a powerful tool for promoting your theatrical production, but it can also be overwhelming and time-consuming. How can you plan and create engaging content that attracts and retains your audience, without sacrificing your artistic vision and quality? The answer is a social media content calendar, a document that helps you organize and schedule your posts across different platforms and channels. In this article, you will learn how to create a social media content calendar for your theatrical production, and why it is beneficial for your marketing and creative goals.

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Jack M.
Bernardo Telles

Actor, Voice Actor, Comedian, Screenwriter & Executive at BDN Rio

1 Identify your objectives and audience

Before you start creating content, you need to have a clear idea of what you want to achieve with your social media presence, and who you want to reach. Your objectives and audience will guide your content strategy, tone, and style. For example, do you want to raise awareness, generate interest, sell tickets, or build loyalty? Do you want to target local, national, or international audiences? Do you want to appeal to existing fans, potential customers, or influencers? Write down your objectives and audience profiles, and use them as a reference for your content creation.

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Jack M.
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Break it down, utilize metrics to understand your audience, and showcase real, unfiltered moments. Once you have sectioned your calendar by weekly themes (cast interviews, cast takeovers, rehearsal sneak peaks, etc), start by tailoring your content to build excitement, showcase the talent, and involve the audience. During the early stages, track engagement using analytics metrics and adjust your strategy based on what resonates most with your followers. Digital audiences seek to find relatability within content, so ensure to dually relate and educate.

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2 Choose your platforms and channels

Next, you need to decide which social media platforms and channels you want to use for your theatrical production. There are many options available, such as Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, or Pinterest. Each platform has its own features, strengths, and limitations, and you need to consider which ones suit your objectives, audience, and content best. For example, if you want to showcase your production's visual elements, you might prefer Instagram or YouTube. If you want to create a buzz and interact with your audience, you might prefer Twitter or TikTok. You don't have to use all the platforms, but you should choose the ones that align with your goals and resources.

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3 Plan your content themes and types

Once you have chosen your platforms and channels, you need to plan your content themes and types. Your content themes are the main topics or categories that you want to cover in your social media posts, such as behind-the-scenes, cast and crew interviews, trivia, reviews, or sneak peeks. Your content types are the formats or media that you want to use for your posts, such as photos, videos, text, graphics, or polls. You should have a variety of content themes and types to keep your audience interested and engaged, and to showcase different aspects of your theatrical production. You should also consider the best practices and guidelines of each platform and channel, such as the optimal length, size, and quality of your content.

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4 Create your content calendar

Now that you have your content themes and types, you need to create your content calendar. A content calendar is a document that shows when and where you will publish your posts, and what they will contain. You can use a spreadsheet, a template, or a tool to create your content calendar, depending on your preference and budget. Your content calendar should include the following information for each post: the date, time, platform, channel, theme, type, title, description, hashtags, keywords, tags, links, and media. You should also include a status column to track your progress and completion. Your content calendar should be flexible and adaptable, and you should review and update it regularly.

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Bernardo Telles

Actor, Voice Actor, Comedian, Screenwriter & Executive at BDN Rio
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To create a posting schedule there are two “Must-Dos” and both are related to one thing: Research. First you should know that every single social media platform has specific timing (day/hour) to better engage your content, and it changes a little bit from time to time and from place to place. So you MUST research that time slot info before creating your posting schedule. Second important Info is that each social media delivers different engagement for same contents, and by that I mean: the same content posted on IG, YT or FB (for example) will perform completely different in each platform. Some engage better with short videos, some with long ones, some will get more attention with a simple picture and text. That is another MUST research.

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5 Produce and schedule your content

The final step is to produce and schedule your content according to your content calendar. You should create your content in advance, and use high-quality and relevant media and copy. You should also proofread and edit your content before publishing, and make sure it follows the rules and policies of each platform and channel. You can use tools or features to schedule your posts automatically, or you can publish them manually at the right time. You should also monitor and measure your content performance, and use feedback and analytics to improve your content and strategy.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a social media content calendar for your theatrical production?

1

2

3

4

5

6

1 Identify your objectives and audience

2 Choose your platforms and channels

3 Plan your content themes and types

4 Create your content calendar

5 Produce and schedule your content

6 Here’s what else to consider

Theatrical Production

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How can you create a social media content calendar for your theatrical production?

1

2

3

4

5

6

1 Identify your objectives and audience

2 Choose your platforms and channels

3 Plan your content themes and types

4 Create your content calendar

5 Produce and schedule your content

6 Here’s what else to consider

Theatrical Production

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