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How can you create a shared vision with your alliance partners?

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Creating a shared vision with your alliance partners is a key step in building trust, alignment, and synergy in your collaborative relationships. A shared vision is a clear and compelling picture of the desired future that you and your partners agree to pursue together. It guides your decisions, actions, and interactions, and helps you overcome challenges and conflicts. In this article, you will learn how to create a shared vision with your alliance partners using a simple four-step process.

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Mayur Jaidev Betarbet

Director for Sales and Operation at Addon Skills?
Jesper Elmgren Korskj?r

Lead B2B revenue marketing manager | Curious demand generation enthusiast, ABM & thought leadership for sales…

1 Define your purpose

The first step is to define your purpose, or why you and your partners are collaborating. This is the core reason that motivates and inspires you to work together, and it should be aligned with your values and goals. To define your purpose, you can ask yourself and your partners questions such as: What are we trying to achieve together? What are the benefits and outcomes of our collaboration? How does our collaboration contribute to our individual and collective missions?

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Mayur Jaidev Betarbet

Director for Sales and Operation at Addon Skills?
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Clearly articulate the common goals and objectives that the alliance aims to achieve. Ensure that these objectives are mutually beneficial and contribute to the success of all parties involved.

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Mayur Jaidev Betarbet

Director for Sales and Operation at Addon Skills?
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Clearly articulate the common goals and objectives that the alliance aims to achieve. Ensure that these objectives are mutually beneficial and contribute to the success of all parties involved.

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2 Identify your strengths

The second step is to identify your strengths, or what you and your partners bring to the table. This is the unique combination of skills, resources, capabilities, and experiences that you and your partners offer to each other and to the collaboration. To identify your strengths, you can use tools such as SWOT analysis, value proposition canvas, or alliance portfolio map. You can also ask yourself and your partners questions such as: What are our core competencies and competitive advantages? What are our gaps and weaknesses? How can we leverage our complementary strengths and address our shortcomings?

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Jesper Elmgren Korskj?r

Lead B2B revenue marketing manager | Curious demand generation enthusiast, ABM & thought leadership for sales acceleration | Bridging digital marketing & sales for unified success.
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From my observation it starts with a deep dive into the collective strengths each partner brings to the table ?? I have facilitated workshops with utilization of SWOT analysis, a value proposition canvas, and an alliance portfolio map to meticulously map out the unique blend of skills, resources, capabilities, and experiences within the partnership. Always question yourselves: - What sets us apart (our core competencies and competitive advantages)? - Where do we fall short (gaps and weaknesses)? Those Q's will reveal how to leverage complementary strengths and creatively address gaps. I always focus on aligning on a foundation of mutual understanding and respect for each partner's contributions, as it enables the best co-created vison

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3 Explore your opportunities

The third step is to explore your opportunities, or what you and your partners can achieve together. This is the range of possibilities and potential scenarios that you and your partners can envision for your collaboration. To explore your opportunities, you can use techniques such as brainstorming, scenario planning, or vision boarding. You can also ask yourself and your partners questions such as: What are the current and emerging trends and challenges in our industry and market? What are the unmet needs and expectations of our customers and stakeholders? How can we create value and innovation through our collaboration?

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4 Craft your vision statement

The fourth and final step is to craft your vision statement, or how you and your partners articulate your shared vision. This is the concise and compelling statement that summarizes your purpose, strengths, and opportunities, and expresses your aspiration and direction for your collaboration. To craft your vision statement, you can use frameworks such as SMART, BHAG, or Vivid Vision. You can also ask yourself and your partners questions such as: What is the essence of our shared vision? How can we make it specific, measurable, achievable, relevant, and time-bound? How can we make it bold, audacious, and inspiring? How can we make it vivid, clear, and memorable?

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Ilmar Moni

Analista de Produ??o (TI) | PCP | Automa??o | Control-M | CAWA Workload | Bancos | Servi?os Financeiros | Meio De Pagamentos | Opera??o e Monitora??o | Data Center
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Criar uma declara??o de vis?o é crucial para alinhar todos os envolvidos com um propósito comum e uma dire??o clara. A declara??o deve refletir os valores, aspira??es e metas compartilhadas, e servir como um guia para as a??es e decis?es futuras. Ao desenvolver essa declara??o, é importante considerar n?o apenas o que se quer alcan?ar, mas também como isso será feito e qual impacto se espera gerar. Como você abordaria a cria??o de sua declara??o de vis?o?

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a shared vision with your alliance partners?

1

2

3

4

5

1 Define your purpose

2 Identify your strengths

3 Explore your opportunities

4 Craft your vision statement

5 Here’s what else to consider

Business Relationship Management

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How can you create a shared vision with your alliance partners?

1

2

3

4

5

1 Define your purpose

2 Identify your strengths

3 Explore your opportunities

4 Craft your vision statement

5 Here’s what else to consider

Business Relationship Management

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