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How can you create a sense of urgency and FOMO for your eSports fans on social media?

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If you're an eSports team, league, or event organizer, you know how important it is to keep your fans engaged and excited about your content. But how can you make them feel like they're missing out if they don't tune in to your live streams, follow your updates, or buy your merchandise? How can you create a sense of urgency and FOMO (fear of missing out) for your eSports fans on social media?

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1 Use countdowns and timers

One of the easiest ways to create a sense of urgency and FOMO for your eSports fans on social media is to use countdowns and timers. You can use them to announce upcoming matches, tournaments, or special events, and to remind your fans how much time they have left to join, watch, or participate. You can also use them to create hype for exclusive offers, such as limited-edition merch, tickets, or access codes. Countdowns and timers can be added to your posts, stories, or live videos, and they can create a sense of anticipation and excitement for your fans.

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Alejandro Roldán Vallejo

Influencer Marketing, Social Media y Patrocinio | Linkedin Top Voice | Padre de @BadanStudios | Consultoría en entretenimiento: esports, gaming, Kings League…
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Es un recurso muy habitual, sobre todo a la hora de anunciar novedades muy relevantes: nuevo branding, equipación, creadores de contenido… Podemos hacerlo como imagen estática con una fecha y hora, una cuenta atrás en vídeo, en formato puzle, etc. Te invito a que veas anuncios de equipos que han usado este recurso para inspirarte y ver distintas opciones.

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2 Leverage scarcity and exclusivity

Another way to create a sense of urgency and FOMO for your eSports fans on social media is to leverage scarcity and exclusivity. You can do this by offering your fans something that is rare, limited, or only available for a short time. For example, you can create a limited-edition collection of merch that is only available for a certain number of fans or for a certain period of time. You can also create exclusive content, such as behind-the-scenes footage, interviews, or tips, that is only accessible to your loyal or premium fans. By creating scarcity and exclusivity, you can make your fans feel special and valued, and motivate them to act fast before they miss out.

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3 Showcase social proof and testimonials

A third way to create a sense of urgency and FOMO for your eSports fans on social media is to showcase social proof and testimonials. You can do this by sharing the feedback, opinions, or experiences of your existing fans, influencers, or experts. For example, you can share screenshots, videos, or quotes of your fans raving about your content, products, or events. You can also share endorsements, reviews, or ratings from influencers, celebrities, or media outlets. By showcasing social proof and testimonials, you can build trust and credibility, and persuade your fans to join the bandwagon and follow your recommendations.

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4 Create challenges and contests

A fourth way to create a sense of urgency and FOMO for your eSports fans on social media is to create challenges and contests. You can do this by inviting your fans to participate in fun and interactive activities that involve your content, products, or events. For example, you can create a trivia quiz, a prediction game, or a fan art contest that relates to your eSports niche. You can also offer prizes, rewards, or recognition to the winners or participants. By creating challenges and contests, you can boost engagement, loyalty, and retention, and make your fans feel like they're part of a community and a competition.

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Kelvin Peek, MHA, PMP

Compliance Program Administrator @ W3R Consulting | Regulatory Compliance and Implementation
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The "Fortnite World Cup Creative Trials" in 2019 is a notable example: (1) Over 2.3 million players participated. (2) The event, focused on Fortnite's creative mode, featured challenges designed by community creators. (3) It achieved massive engagement, with millions of views across streaming platforms. (4) Players actively voted for their favorite submissions. (5) A $3 million prize pool was distributed, with winners advancing to the Fortnite World Cup finals. This event effectively created urgency and FOMO, driving significant community participation and media attention.

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5 Tease and reveal

A fifth way to create a sense of urgency and FOMO for your eSports fans on social media is to tease and reveal. You can do this by giving your fans a sneak peek, a hint, or a clue about something new, exciting, or surprising that you're planning to launch or announce. For example, you can tease a new partnership, a new roster, a new format, or a new feature that you're working on. You can also reveal it gradually, in stages, or at a specific time or date. By teasing and revealing, you can create curiosity, suspense, and intrigue, and make your fans eager to find out more and stay tuned.

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Luke Zelon

Founder of NXT UP Esports (Acquired)
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Nothing screams esports like an announcement of an announcement! Seriously though, this does get people excited for what ever you or your brand has in store for the big reveal. Hopefully, it's actually an interesting reveal that fans/followers are actually excited about.

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Kelvin Peek, MHA, PMP

Compliance Program Administrator @ W3R Consulting | Regulatory Compliance and Implementation
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To further ignite urgency and FOMO in eSports on social media: Match Countdowns: Post daily countdowns before major tournaments. Exclusive Merch Drops: Announce limited-edition merch available only for a short time. Player Diaries: Share short-term access to personal vlogs or diaries of popular players. Fan Challenges: Create quick-response challenges, like predicting match winners, with rewards. Early Access: Offer early viewing of new game strategies or team formations to first responders. These strategies maintain high fan engagement and a sense of exclusivity.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kelvin Peek, MHA, PMP

Compliance Program Administrator @ W3R Consulting | Regulatory Compliance and Implementation
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To boost urgency and FOMO among eSports fans on social media: Host Interactive Live Streams: Engage fans with real-time player interactions. Limited-Time Polls: Create interactive, time-sensitive polls for fan input. Flash Giveaways: Surprise fans with quick, unexpected giveaways. Exclusive Community Access: Offer temporary access to special fan forums. Behind-the-Scenes Content: Share exclusive, limited-time insights into the eSports world. These tactics enhance engagement and create a must-not-miss atmosphere on social media.

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How can you create a sense of urgency and FOMO for your eSports fans on social media?

1

2

3

4

5

6

1 Use countdowns and timers

2 Leverage scarcity and exclusivity

3 Showcase social proof and testimonials

4 Create challenges and contests

5 Tease and reveal

6 Here’s what else to consider

Esports

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How can you create a sense of urgency and FOMO for your eSports fans on social media?

1

2

3

4

5

6

1 Use countdowns and timers

2 Leverage scarcity and exclusivity

3 Showcase social proof and testimonials

4 Create challenges and contests

5 Tease and reveal

6 Here’s what else to consider

Esports

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感谢您的反馈

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