If you have a podcast, you might want to create and sell merchandise to your listeners. Merchandise can help you generate extra income, grow your brand, and connect with your audience. But how do you go about creating and selling merchandise for your podcast? Here are some tips and steps to follow.
The first step is to decide what kind of products you want to create and sell for your podcast. You should consider your niche, your audience, and your budget. Some popular options include t-shirts, mugs, stickers, hats, and posters. You can also get creative and offer something unique or related to your podcast theme or content. For example, if you have a podcast about cooking, you could sell aprons, utensils, or recipe books.
N?o adianta seu podcast falar de moda e você tentar vender algo relacionado à saúde. Conhecer quem é seu público é fundamental. Em minha experiência em dirigir podcasts para diversos clientes, vejo que quanto mais específico o nicho do podcast, maior o sucesso e a facilidade de inserir um produto.
Hazte estas 3 preguntas antes de lanzar merchandising para tu podcast: - ?Tienes una audiencia creada? - ?Tienes una audiencia hambrienta? - ?En algún momento has convertido a seguidores en clientes?
To create and sell merchandise for your podcast, use print companies (e.g., Printful) to design and ship merchandise and partner with creators to sell the merchandise through affiliate links.
Start with your audience. What do they enjoy or need? How do you overlap with this need or want? Leverage this with feedback they share on your podcast and social media accounts. Use that to inform the type of merchandise you can sell to them.
The next step is to design your merchandise. You can use your podcast logo, name, slogan, or artwork as the basis for your design. You can also incorporate quotes, jokes, or references from your podcast episodes. You should make sure your design is clear, catchy, and consistent with your podcast brand. You can use online tools like Canva, Photoshop, or Illustrator to create your design, or hire a professional designer if you need help.
The third step is to find a supplier who can produce and ship your merchandise. You have two main options: you can either order your merchandise in bulk and handle the inventory and shipping yourself, or you can use a print-on-demand service that will print and ship your merchandise on demand. The first option might give you more control and profit margin, but it also requires more upfront investment and logistics. The second option might be more convenient and flexible, but it also means higher costs and lower quality. Some examples of print-on-demand services are Printful, Teespring, and Merch by Amazon.
Figure out what works for you. If you’re someone who’s into design, a perfectionist when it comes to aesthetic, and want to be more hands-on finding a supplier may be your thing. You should think through if they can handle your demand in a timely fashion & holding/storage costs. If you’re more of a hands-off, solely focused on the creativity of the podcast or business of running it, print-on-demand is the way to go most likely. Many offer an array of products that you can customize for your brand. They fulfill your orders by designing and shipping orders directly to your customers. It removes the management of inventory from your operation.
The fourth step is to set up your online store where you can sell your merchandise. You can either create your own website or use a platform that integrates with your supplier. For example, if you use Printful, you can connect your store to Shopify, WooCommerce, Etsy, or other platforms. You should make sure your store is easy to navigate, secure, and attractive. You should also include clear product descriptions, images, prices, and shipping information.
Everything mentioned above is accurate, but it did not go into payment processors. This, sometimes, can be the determining factor for choosing where you want to set up your store digitally. Another thing to consider is design & functionality. Think through the experience you want for your customers. Depending on your needs, you may choose one website to set up your store over the other. Ultimately, do your research. Just don’t let this be the reason why you don’t start.
The fifth step in marketing your merchandise is to promote it to your podcast listeners and potential customers. You can use a variety of channels and strategies, such as announcing the launch on social media, offering discounts or contests, creating a landing page or newsletter, requesting feedback and photos of your merchandise, and collaborating with other podcasters or influencers. These actions will help you incentivize purchases, showcase your merchandise, collect email addresses, and cross-promote.
é muito importante que a promo??o de sua mercadoria n?o interfira diretamente com o conteúdo ou a paciência do seu ouvinte. Apesar de momentos publicitários serem mais aceitos em podcasts, exagerar na forma vai afastar a audiência. Promova sua mercadoria com elegancia e em momentos-chave para que sua audiência n?o desista de continuar ouvindo.
The sixth and final step is to track and improve your performance. You should monitor your sales, revenue, expenses, and customer satisfaction. You should also collect and analyze data on your website traffic, conversions, and retention. You should use this information to identify your strengths and weaknesses, and make adjustments to your products, prices, designs, or marketing strategies. You should also seek feedback from your customers and listen to their suggestions and complaints. You should always aim to improve your merchandise quality, value, and customer service.
Hoje os podcasts est?o também sendo usado como cart?o de visita para fazer networking e gerar negócios. Ao invés de chamar para uma reuni?o, o podcaster convida um prospecto em potencial e o chama para ser tema de um episódio. Isso aproxima e humaiza a rela??o com o possível cliente, aumentando as chances de negócios gerados.