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How can you create a professional network when you're new to media production?

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Media production is a competitive and creative field that requires constant learning and networking. Whether you want to work as a freelancer, a contractor, or an employee, you need to build and maintain a professional network that can help you find opportunities, collaborate, and grow your skills. But how can you create a professional network when you're new to media production? Here are some tips to get you started.

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1 Identify your goals and niche

Before you start reaching out to people, you need to have a clear idea of what you want to achieve and what kind of media production you specialize in. Do you want to work on documentaries, commercials, podcasts, or something else? What are your strengths and skills, and what do you need to improve? Having a focused and realistic vision of your goals and niche will help you identify and target the right people and platforms for networking.

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2 Research and follow industry leaders and influencers

One of the best ways to learn from the experts and stay updated on the latest trends and opportunities in media production is to follow industry leaders and influencers on social media, blogs, podcasts, or newsletters. You can find them by searching for keywords related to your niche, browsing relevant hashtags, or asking for recommendations from your peers or mentors. Follow, like, comment, and share their content to show your interest and appreciation, and to start building rapport and visibility.

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3 Join and participate in online communities and groups

Another way to connect with like-minded professionals and potential collaborators is to join and participate in online communities and groups related to media production. You can find them on platforms like LinkedIn, Facebook, Reddit, Slack, or Discord, or on specialized websites and forums. Look for groups that match your niche, interests, and goals, and that have active and respectful members. Introduce yourself, ask questions, offer advice, share your work, and engage in discussions.

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4 Attend and volunteer at events and workshops

Online networking is convenient and accessible, but nothing beats meeting people face-to-face. That's why you should also attend and volunteer at events and workshops related to media production, such as conferences, festivals, screenings, webinars, or meetups. You can find them by checking event websites, social media pages, or newsletters, or by asking your contacts for suggestions. Volunteering is a great way to show your enthusiasm and skills, and to get closer to the organizers and speakers.

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Gordon Dymowski

B2B Content Strategist | Social Media Manager | Growth-Minded | Engaging Copywriter
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In my experience, attending and volunteering at workshops and events is a great way to jump start a professional network. One thing I would do as a new person would be to volunteer to work registration at the beginning of the event - this way, I could easily learn people and positions. When my "shift" was over, I could enter the networking event and follow up face to face.

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5 Follow up and nurture your connections

Networking is not a one-time thing. It's a long-term process that requires follow-up and nurturing. After you meet or interact with someone online or offline, make sure to send them a thank-you note, a feedback, or a compliment. Keep in touch with them by sending occasional updates, sharing relevant information, asking for advice, or offering help. Don't be pushy or spammy, but show genuine interest and value. Remember that networking is about building trust and relationships, not just collecting contacts.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mona Wahba

Senior Manager Communication and Outreach
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Networking is crucial in the media production industry. I suggest adding to the above some tips to help communicate and create a professional network as a newcomer * Maintain Relationships: Once you start making connections, nurture them by staying in touch, offering help, and showing genuine interest in others’ work. * Create an Online Portfolio: Showcase your work on a personal website or portfolio platform. Having a strong portfolio can attract potential collaborators or employers. Networking isn’t just about what others can do for you; it’s also about what you can offer and how you can contribute to the industry. Be genuine, show enthusiasm, and remain open to learning from others.

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How can you create a professional network when you're new to media production?

1

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3

4

5

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1 Identify your goals and niche

2 Research and follow industry leaders and influencers

3 Join and participate in online communities and groups

4 Attend and volunteer at events and workshops

5 Follow up and nurture your connections

6 Here’s what else to consider

Media Production

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How can you create a professional network when you're new to media production?

1

2

3

4

5

6

1 Identify your goals and niche

2 Research and follow industry leaders and influencers

3 Join and participate in online communities and groups

4 Attend and volunteer at events and workshops

5 Follow up and nurture your connections

6 Here’s what else to consider

Media Production

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