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How can you create a product training program that supports new technology adoption?

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New technology can bring many benefits to your product, such as improved performance, user experience, or functionality. However, it can also pose some challenges, such as resistance to change, learning curves, or compatibility issues. How can you create a product training program that supports new technology adoption and helps your customers and stakeholders get the most out of your product?

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Paige Ward

Clinical Solutions Consultant | MBA MSc

1 Assess the needs and goals

Before you design your product training program, you need to understand the needs and goals of your target audience. Who are they? What are their pain points, expectations, and motivations? How do they use your product and what are the main features or benefits they care about? How familiar are they with the new technology and what are their potential barriers or concerns? By conducting surveys, interviews, focus groups, or user testing, you can gather valuable insights that will help you tailor your product training program to your audience's specific needs and goals.

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Iris Damasio Oliveira Sumar
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At the beginning of a training session, some individuals may mistakenly believe they know more than they do, affecting their attention levels. To address this, I’ve implemented a system involving pre-exercises or tests on anticipated challenging topics. This helps participants identify gaps in their knowledge, allowing them to focus on understanding areas they struggled with during the training. Additionally, this approach aids in assessing the group as a whole, revealing common challenges faced by the majority.

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2 Define the learning objectives and outcomes

Based on your audience analysis, you can define the learning objectives and outcomes of your product training program. What do you want your learners to know, do, or feel after completing the training? How will you measure their progress and success? How will you align your training objectives with your product goals and value proposition? By setting clear and realistic learning objectives and outcomes, you can create a product training program that supports new technology adoption and delivers tangible results.

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3 Choose the best format and delivery method

The format and delivery method of your product training program can have a significant impact on its effectiveness and engagement. Depending on your audience's preferences, needs, and context, you can choose from different formats and delivery methods, such as online courses, webinars, videos, podcasts, ebooks, blogs, infographics, or gamification. You can also use a blended approach that combines different formats and delivery methods to create a more comprehensive and flexible learning experience. The key is to choose the format and delivery method that best suits your learning objectives, outcomes, and content, and that provides the optimal balance between convenience, interactivity, and feedback.

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Paige Ward

Clinical Solutions Consultant | MBA MSc
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When creating training programs for new products, strive for equity and inclusivity. Recognise that people have diverse learning styles and technical abilities. Be flexible in your delivery modes to cater for these needs. Use written guides (like quick guides), how-to videos (as part of structured onboarding courses), and even interactive sessions with customer support or product specialists. Also consider your audience's preferred platforms, integrated accessibility features, and clarity of technical instructions. Enhance accessibility through tools like closed captions and alt text. This helps ensure an equitable, user-centric experience.

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4 Create engaging and relevant content

The content of your product training program is the core of your learning experience. It should be engaging, relevant, and informative, and it should showcase the value and benefits of the new technology for your product. To create engaging and relevant content, you can use various strategies, such as storytelling, scenarios, examples, case studies, testimonials, or demonstrations. You can also use multimedia elements, such as images, audio, video, or animations, to enhance your content and appeal to different learning styles. Moreover, you can use quizzes, assessments, or exercises to reinforce your content and check your learners' understanding and retention.

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5 Implement and evaluate your product training program

Once you have created your product training program, you need to implement and evaluate it. You need to ensure that your product training program is accessible, user-friendly, and compatible with different devices and platforms. You also need to provide support and guidance to your learners throughout their learning journey, such as FAQs, help desks, forums, or mentors. Furthermore, you need to collect and analyze feedback and data from your learners, such as satisfaction ratings, completion rates, test scores, or behavior changes. By implementing and evaluating your product training program, you can identify its strengths and weaknesses, and make improvements and adjustments as needed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Iris Damasio Oliveira Sumar
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Always keep in mind before starting a training that when a person lacks knowledge in a particular subject, they often tend to believe they know more than they actually do. Conversely, when someone has a certain level of knowledge, they may perceive that they know little or even nothing.

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How can you create a product training program that supports new technology adoption?

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3

4

5

6

1 Assess the needs and goals

2 Define the learning objectives and outcomes

3 Choose the best format and delivery method

4 Create engaging and relevant content

5 Implement and evaluate your product training program

6 Here’s what else to consider

Product Marketing

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How can you create a product training program that supports new technology adoption?

1

2

3

4

5

6

1 Assess the needs and goals

2 Define the learning objectives and outcomes

3 Choose the best format and delivery method

4 Create engaging and relevant content

5 Implement and evaluate your product training program

6 Here’s what else to consider

Product Marketing

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