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How can you create a product demo script that highlights your product's best features?

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A product demo is a powerful way to showcase your product's value proposition, features, and benefits to your prospects and customers. But how do you craft a product demo script that captures their attention, addresses their pain points, and convinces them to take action? In this article, we'll share some tips and best practices on how to create a product demo script that highlights your product's best features.

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Maxim Tsarev

AI agents attract #Crypto users while you sleep @ innerly.ai

1 Know your audience

Before you start writing your product demo script, you need to understand who you're talking to and what they care about. What are their goals, challenges, and motivations? How do they use your product or similar solutions? What are their common objections or questions? Knowing your audience will help you tailor your message, tone, and language to their needs and preferences. You can use tools like buyer personas, customer feedback, and market research to gather insights about your audience.

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Maxim Tsarev

AI agents attract #Crypto users while you sleep @ innerly.ai
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??For a demo to resonate, it should vividly demonstrate the product's value and relevance to the audience's needs. Guidelines for an Effective Script: ?Start with a Hook: Address a common pain point. ?Show, Don't Tell: Use live demonstrations over theoretical explanations. ?Highlight Key Features: Focus on unique selling points that differentiate you. ?Use Real-world Applications: Display the product in actual use cases. ?End Strong: Summarize benefits and address potential reservations. Intrigued by the art of crafting compelling demos? Let's connect and elevate your product's presentation together.

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2 Define your objective

Next, you need to define what you want to achieve with your product demo. What is the main problem that your product solves for your audience? How do you want them to feel after watching your demo? What action do you want them to take? Your objective should be specific, measurable, and relevant to your audience. For example, your objective could be to increase sign-ups for a free trial, generate leads for a consultation, or drive sales for a premium feature.

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Prarthana Sachdev

Product Marketing & Business Strategy at Tata Communications | Content Marketing | Analyst Relations | CXO Thought Leadership
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Tip: Don't stuff all your content in one long video. People's attention spans are decreasing. Break down your content into sub-topics and create a series of videos (not more than 5 minutes each). And if possible, even within those, have segments defined. Offer an index with timestamps so that people can skip to the part that they most care about when they're in a hurry.

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3 Outline your structure

Once you have your audience and objective clear, you can outline the structure of your product demo script. A typical product demo script consists of four parts: introduction, demonstration, recap, and call to action. In the introduction, you want to hook your audience with a catchy headline, introduce yourself and your company, and explain the purpose and agenda of your demo. In the demonstration, you want to show how your product works and how it can help your audience achieve their desired outcome. In the recap, you want to summarize the key points and benefits of your product and address any potential objections or questions. In the call to action, you want to urge your audience to take the next step and provide clear instructions on how to do so.

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4 Highlight your features

When preparing your product demo script, it is important to focus on the benefits of your product rather than its technical specifications. You should prioritize the most important features that are most relevant and valuable to your audience. Additionally, you should choose the right format and tools for your demo. For instance, screenshots, videos, slides, live demos, and interactive demos can all be used to show your product in action. Tools like Zoom, Loom, and Vidyard are also useful for recording, editing, and sharing your product demos. Ultimately, these tips will help you effectively highlight the best features of your product and demonstrate its value to your audience.

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5 Review and refine your script

Prior to delivering your product demo script to the audience, it's essential to review and refine it. You want to make sure that your script is concise, coherent, and compelling. To do this, read your script aloud and listen for any errors, inconsistencies, or awkward phrases. Additionally, you can use tools like Grammarly or Hemingway to check your grammar, spelling, and readability. Test your script with a colleague, friend, or a representative of your target audience and collect their honest feedback. You can also use tools like UserTesting or Hotjar for real user feedback. Incorporate the feedback and make the necessary changes to your script. Further optimize your headline and subheadings with CoSchedule Headline Analyzer or EMV Headline Analyzer for emotional impact and clickability.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a product demo script that highlights your product's best features?

1

2

3

4

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6

1 Know your audience

2 Define your objective

3 Outline your structure

4 Highlight your features

5 Review and refine your script

6 Here’s what else to consider

Product Marketing

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How can you create a product demo script that highlights your product's best features?

1

2

3

4

5

6

1 Know your audience

2 Define your objective

3 Outline your structure

4 Highlight your features

5 Review and refine your script

6 Here’s what else to consider

Product Marketing

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