How can you create a pricing and marketing plan that targets urban and rural areas?

3 Market your services

After you have set your prices, you need to market your services to both urban and rural areas. You need to use a mix of online and offline strategies to reach your target audience and showcase your studio photography. You can use social media, email, blogs, podcasts, or videos to share your portfolio, testimonials, tips, or stories. You can also use flyers, brochures, business cards, or referrals to spread the word about your studio photography. You need to tailor your marketing messages and channels to the preferences and habits of each area. You also need to track and measure the results of your marketing efforts and adjust them accordingly.

4 Build relationships

One of the most important aspects of creating a pricing and marketing plan that targets both urban and rural areas is building relationships with your customers. You need to establish trust, credibility, and rapport with your customers, regardless of where they live. You can do this by being responsive, professional, friendly, and helpful. You can also follow up with your customers after the shoot, ask for feedback, thank them for their business, or offer them incentives for repeat bookings or referrals. You can also join online or offline communities, groups, or networks related to your niche or area and interact with potential customers.

5 Showcase your style

Another key element of creating a pricing and marketing plan that targets both urban and rural areas is showcasing your style and personality as a studio photographer. You need to differentiate yourself from your competitors and appeal to your customers' emotions and desires. You can do this by highlighting your unique selling proposition, your values, your vision, or your story. You can also use your studio photography to capture the essence, the mood, or the culture of each area. You can also experiment with different techniques, themes, or props to create distinctive and memorable studio photography.

6 Adapt and improve

The last step of creating a pricing and marketing plan that targets both urban and rural areas is to adapt and improve your plan as you go. You need to be aware of the changing trends, needs, and preferences of your customers in both areas. You also need to be open to feedback, suggestions, or complaints from your customers and use them to improve your studio photography. You also need to keep learning, growing, and developing your skills, knowledge, and creativity as a studio photographer. You also need to evaluate your performance, your goals, and your results and make changes or adjustments to your pricing and marketing plan as needed.