How can you create a post-launch plan that sustains momentum and drives growth?

Start by identifying core topics that align with your product's features and your audience's needs. Use a mix of formats like how-to guides, FAQs, video tutorials, and case studies to cater to different learning styles. For internal use, include detailed product documentation, development roadmaps, and API guides. Externally, focus on content that helps users maximize the product's value. Organize the library for easy navigation, regularly update content to reflect product changes, and use feedback to improve and expand the library. This approach ensures your library is a valuable resource, enhancing product understanding and customer satisfaction.

When you define the key metrics, it's important to balance growth goals vs retention goals. When you're scaling something that works, make sure that it's still working. That your customers are satisfied, and they keep using the product, and spreading the word. This is your momentum. The growth should be focused on number of customers/users in the funnel, and keep the cost of acquisition low.

First off, look at your launch data. Did you realise you had an activation problem? Did you fail to meet unrealistic goals? Next, compare your business with others in the same industry or geographic location. What metrics are they tracking? What's the industry benchmark for them? What are the industry-specific metrics (e.g. SaaS has MRR, investment has AUM)? Finally, look at your business specifically. Is there a company-wide goal that has been set (e.g. $1M MRR)? What sub-metrics will take you to that goal. E.g. If you're selling a $200 product, then you need 5k paying users. To get 5k paying users, maybe you need 20k total users. To get 20k total users, maybe you need 200k monthly website visits. And so on.

Always, always start with a post-launch plan. Assuming you have leads flowing, what will you do with those leads (Goal)? - What will you do with the leads? - Where are they coming from? - Why are they coming? - What are they engaging with? Due to many outreach campaigns, you will get a good mix of good, bad and ugly (unwanted) leads during the launch. Now, with the help of a clear goal, you can declutter and reach out to the right audience with a problem.

The primary objective of any post launch plan is to measure success, learn and iterative your strategy for growth Each launch is a learning opportunity and you should walk away with a better understanding of your, project, target market and your user base. Couple of things you should know at the end are: 1. Which marketing channels and tactics were most effective? Which were least effective? 2. What has been the user response across the funnel ( Strong to very weak) 3. What feedback, if any, have we gotten from prospects and customers? The more thorough you are in the examination of your product launch, the greater your chances of delivering better results next time.

Focus on the fans! Tap into the insights of your most devoted users. Regularly seek their feedback on what's working, what's not, and what they're eager to see next. By building a community and nurturing trust, aim to turn satisfied customers into enthusiastic PROMOTERS of your brand.

Here's what I do Open forums, private conversations, and attentive audience participation are all important. Analyse with empathy in addition to using statistics. Recognise the "why" behind the comments and the feelings incorporated into each answer. Make use of these insights to create solutions that speak to people's needs and don't just cover the obvious. Recall that feedback serves as fuel rather than a destination. Demonstrate how their voices are shaping the future, share your progress, and accept the obstacles you face. Transparency promotes ownership, strengthens trust, and sustains the growing momentum. The actual path to advancement is not in data collection but rather in community development.

Continuously gather feedback from customers, users, and stakeholders to understand their experiences, pain points, and suggestions regarding your product. Utilize surveys, interviews, user analytics, and customer support interactions to collect qualitative and quantitative data, allowing you to identify areas for improvement and prioritize product enhancements accordingly.

Go beyond quantitative data: Look for the qualitative gems – user stories, emotions, and suggestions – to understand the "why" behind the numbers. Prioritize and categorize: Not all feedback is created equal. Prioritize critical issues and identify recurring themes to focus your efforts. Communicate, communicate, communicate: Share key insights with stakeholders, be transparent about what you're learning, and showcase how it's shaping product and marketing decisions. Some key ways I do this: -Love a good CAB meeting -User testing with feedback -Analyze support tickets to identify common issues and user pain points -Social media monitoring to track brand mentions and understand user sentiment -Customer interviews

Here's a way to gather and analyze feedback from users, customers or prospects. 1. Be specific with requests: Ask clear and concise questions that address your specific goals for the feedback. 2. Incentivize participation: Offer rewards or discounts to encourage users to share their feedback. 3. Make it easy to provide feedback: Ensure feedback channels are accessible and user-friendly. 4. Respond promptly and transparently: Show users their feedback is valued and address their concerns openly.

Use the feedback collected to identify areas for improvement and optimization across both your product and marketing efforts. Iterate on product features, functionalities, and user experiences based on user feedback and market trends, ensuring that your product remains relevant, competitive, and valuable to your target audience. Simultaneously, refine your marketing messaging, channels, and tactics to effectively communicate the value proposition and benefits of your product to prospective customers and drive user acquisition and engagement.

Track Usage: Suck in insights through surveys, user testing, social media whispers, and dedicated channels. Don't forget, numbers are cool, but stories and emotions unlock the real "why" behind them. Prioritize the juicy stuff and categorize like a boss. Content Keeps the Fire Alive: Don't let the conversation die! Create helpful content – blog posts, tutorials, webinars – that solve user problems and showcase product features. Share customer success stories to build trust and show your product magic in action. Bonus points for collaborating with cool industry influencers. ?Talk Back & Build Community: Feedback shouldn't be a one-way street. Thank users, respond publicly, and show how their input shapes improvements

Optimizing your product and marketing post-launch is crucial for sustaining momentum and driving growth. Use collected feedback and data to refine product features and user experience, as well as to adjust marketing strategies for better reach and engagement. Prioritize changes based on impact and test their results, ensuring continuous improvement in both product appeal and marketing effectiveness. This focused approach helps maintain growth trajectory and customer satisfaction.

Take insights from your launch and early user feedback and use it to make iterations on your product and marketing. Were there features that got people confused? Did users drop off at one point in their journey? Did your messaging not have the intended effect? Now is the time to tweak and make optimisations. Review your user journey. Take out bad friction points and fix the user experience. Make your value proposition stronger now that you have a better understanding of your audience and what resonates with them.

Leverage multiple channels such as email newsletters, social media platforms, blog posts, and press releases to announce updates and share success stories with your audience. Create engaging and informative content that highlights the benefits and improvements brought by the updates, using visuals and customer testimonials to enhance the message. Incorporate feedback loops to gather insights from users and iterate on updates based on their needs and preferences.

Let your founders and growth leaders share the success in the right format through candid and raw stories. LinkedIn, Medium and other forums where the story would garner attention can be used by adapting the content to respective platforms

Early adopters are your rockstars! Give them exclusive perks and gather deep feedback. Organize online or offline meetups to connect, swap ideas, and have some fun. Gamification and incentives can also keep users engaged and creating awesome content.

Here are some great tips. 1. Focus on the benefits: Emphasize how the update solves user problems, adds value, or improves the experience. 2. Tell compelling stories: Showcase how real users are benefiting from the update with testimonials, case studies, or short videos. 3. Use visuals and multimedia: Engaging images, infographics, and short videos increase engagement. 4. Create a sense of urgency: Use limited-time offers or early access opportunities to drive action. 5. Track and analyze results: Measure the effectiveness of promotions and adapt the approach based on what works best.

There is no better marketing than to utilize your existing successful launch to give a “teaser” or introduction to what is coming next. Always keep your audiences engaged in what’s next with your companies innovation and stay ahead of the competition.

Be a chameleon: Adapt, evolve, and pivot based on what you learn. The market's a jungle, stay flexible! Transparency is key: Keep your community in the loop about updates, challenges, and future plans. Trust is everything. Celebrate wins!: Milestones and achievements deserve a shoutout! Keep your team pumped and maintain that positive momentum.

Take the time to celebrate milestones, achievements, and successes achieved post-launch, whether it's reaching a significant user milestone, receiving positive customer reviews, or surpassing revenue targets. Acknowledge the efforts of your team members and stakeholders, fostering a culture of recognition and appreciation. Additionally, reflect on lessons learned from the post-launch phase, identifying key takeaways and insights to inform future product development and marketing strategies.

Developing a post-launch strategy for your product is similar to developing a rocket engine; it helps you go past the first surge and into steady growth. The solution is as follows: Data-driven insights, quick thinking, and a good helping of community involvement will power your strategy. Examine consumer input, make iterations based on what works, and apply what you learn to improve your product and marketing. Recall that your audience is the ship's captain, so provide them with the opportunity to guide the course, exclusive material, and clear updates to keep them interested. You can make sure your product takes off and continues on its successful path by approaching your post-launch as an ongoing adventure rather than a destination.

Foster ongoing communication and collaboration between product development, marketing, sales, and customer support teams to ensure alignment and synergy in executing post-launch activities and driving sustained growth. Continuously monitor market trends, competitor movements, and customer behavior to stay agile and responsive, adjusting your post-launch plan as needed to capitalize on emerging opportunities and mitigate potential threats. Invest in ongoing customer education, training, and support initiatives to empower users to maximize the value of your product, driving long-term retention, loyalty, and advocacy within your customer base.