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How can you create a positive online presence?

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Creating a positive online presence is essential for any professional, especially in the field of management consulting. Whether you are looking for new clients, building your reputation, or showcasing your expertise, your online image can make or break your success. In this article, we will share some tips on how to craft a compelling and consistent online presence that reflects your values, skills, and goals.

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Jelena Jovanovic

MBA | Top Digital Marketing Voice | LinkedIn Certified Marketing Insider | B2B | Trucking Industry
Marcos Vega

CEO en MVCONSULTING S.A. | Presidente Clúster de Impulso Tecnológico | LinkedIn Top Voice Gestión empresarial
Prakhar Srivastava

Turning coffee into strategy, and confusion into curiosity. The only predictable thing? My unpredictability.

1 Define your brand

Before you start posting, tweeting, or blogging, you need to have a clear idea of what your brand is and what you want to communicate. Your brand is not just your name, logo, or slogan. It is your unique value proposition, your vision, and your personality. Think about what makes you different from other consultants, what problems you solve, and what benefits you offer. Then, create a brand statement that summarizes your core message and guides your online content.

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Jelena Jovanovic

MBA | Top Digital Marketing Voice | LinkedIn Certified Marketing Insider | B2B | Trucking Industry
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Establishing a positive online presence begins with a clear brand definition. Clearly articulate your business values, mission, and unique attributes. This not only shapes your brand identity but also guides all online communications. Consistency in messaging, visuals, and tone across platforms fosters a cohesive and recognizable brand, contributing to a positive online reputation.

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Marcos Vega

CEO en MVCONSULTING S.A. | Presidente Clúster de Impulso Tecnológico | LinkedIn Top Voice Gestión empresarial
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En el campo de la consultoría, tu marca eres tú. La propuesta de valor debe ser tu forma única de llevar adelante las cosas y lograr RESULTADOS en tus clientes. Busca un área de especialización, fórmate mucho, inicia con un cliente, ve mejorando, dos clientes y así hasta la cima. ?? Es un camino de enorme aprendizaje, que no se detiene nunca. Mejora tu oratoria, la capacidad de comunicación, logra tener impacto con cosas simples pero importante. Genera mucho feedback con tus clientes. Demuestra humildad, nadie quiere contratar a un soberbio. La verdadera grandeza y sabiduría es comprender que cuanto más sabemos más ignoramos. Aprendamos juntos.

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Prakhar Srivastava

Turning coffee into strategy, and confusion into curiosity. The only predictable thing? My unpredictability.
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I completely agree! Any business needs to have an individual brand identity, but this is especially true in the digital age we live in. What helps you stand out from the competition and stick in the minds of potential customers is your brand. A strong brand statement may be an effective tool for promoting your distinctive value proposition and drawing in new clients.

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Ivan Ssengoba

Solopreneurship and Marketing I write about what I believe is the easiest way to achieving your goals. Implementation, because everyday you delay is a day of lost opportunities. Don't let your knowledge go to waste
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Showcase positive vibes in your content. It's actually easy to do this all you have to do is to create content that shows your wins

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2 Choose your platforms

You don't have to be everywhere online, but you do have to be strategic about where you invest your time and energy. Depending on your target audience, your niche, and your goals, you may want to focus on different platforms. For example, LinkedIn is a great place to network with other professionals, share your insights, and showcase your achievements. Twitter is a good tool to follow trends, engage with influencers, and join conversations. A blog or a website can help you demonstrate your thought leadership, showcase your portfolio, and generate leads. Choose the platforms that align with your brand and your objectives, and optimize your profiles with relevant keywords, images, and links.

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Sebastian Amabo Enderly

Digital Marketing Expert/ 4 years of successfully executing digital marketing campaigns/ Proficiency in Google ads, Meta ads, Content Marketing, Marketing Analytics, SMM,SEO, EM/ Digital marketing trainer
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When choosing a platform be sure the platform has your audience if not you would be doing the right thing at the wrong place. Also make sure the platform is one you are comfortable using. You should learn how to use the platform to reach your audience.

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Simone De Pascalis

Lean Solutions for Your Business
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Be true to yourself and share your genuine thoughts and opinions. Authenticity is important in building trust with your audience and creating a positive online presence.

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3 Create valuable content

Content is king when it comes to online presence. You want to create content that showcases your expertise, adds value to your audience, and builds trust and credibility. Content can take many forms, such as articles, videos, podcasts, infographics, webinars, or ebooks. The key is to make sure your content is relevant, engaging, and consistent with your brand. You also want to use different types of content to appeal to different learning styles and preferences. For example, you can repurpose a blog post into a video or a podcast, or create a summary infographic of a webinar or an ebook.

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Luis Salgado Casanova

Creador de contenidos, Innovador en procesos de mediación, Formador y Speaker en Valores, Liderazgo y Excelencia, Experto en Oratoria, Socio Fundador de MIESES-Global, Docente de Formación Profesional para el Empleo.
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The following points are always advisable in the contents. Structural flexibility. Rigor in the content. Simplicity in the exhibition. Good multimedia combination. Ease of search. Well reviewed complementary references. Periodic and enriching maintenance.

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4 Engage with your audience

Creating content is not enough. You also need to interact with your audience and build relationships. This means responding to comments, questions, and feedback, as well as initiating conversations, asking for opinions, and sharing other people's content. Engagement is a two-way street, and it helps you to establish rapport, trust, and loyalty with your potential and existing clients. It also helps you to learn more about their needs, challenges, and interests, and to tailor your services accordingly.

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5 Monitor and improve

Finally, you need to measure the impact of your online presence and look for ways to improve it. You can use various tools and metrics to track your online performance, such as Google Analytics, social media analytics, or email marketing analytics. These can help you to understand how your audience is finding you, what content they are consuming, and what actions they are taking. You can also use feedback surveys, testimonials, or reviews to get qualitative insights into your online reputation and satisfaction. Based on your findings, you can adjust your strategy, content, and platforms to optimize your online presence and achieve your goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a positive online presence?

1

2

3

4

5

6

1 Define your brand

2 Choose your platforms

3 Create valuable content

4 Engage with your audience

5 Monitor and improve

6 Here’s what else to consider

Management Consulting

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How can you create a positive online presence?

1

2

3

4

5

6

1 Define your brand

2 Choose your platforms

3 Create valuable content

4 Engage with your audience

5 Monitor and improve

6 Here’s what else to consider

Management Consulting

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