How can you create positive impact with a sustainable and socially responsible digital strategy?

1 Assess your current situation

The first step is to evaluate your current digital maturity, performance, and impact. You can use frameworks such as the Digital Maturity Model or the Triple Bottom Line to measure your digital capabilities, your financial, social, and environmental outcomes, and your alignment with your vision and values. This will help you identify your strengths, weaknesses, opportunities, and threats, as well as your gaps and priorities.

2 Define your goals and metrics

The next step is to define your goals and metrics for your sustainable and socially responsible digital strategy. You should consider both your business objectives and your impact objectives, and how they relate to each other. For example, you may want to increase your revenue, customer satisfaction, and brand reputation, while also reducing your carbon footprint, improving your diversity and inclusion, and supporting social causes. You should also set SMART (specific, measurable, achievable, relevant, and time-bound) indicators and targets to track your progress and performance.

3 Choose your digital initiatives

The third step is to choose your digital initiatives that will help you achieve your goals and metrics. You should select the initiatives that are most relevant, feasible, and effective for your context and needs. You can use tools such as the Digital Transformation Canvas or the Impact Map to map out your stakeholders, value propositions, channels, resources, activities, costs, and benefits. You should also consider the potential positive and negative impacts of your digital initiatives on your stakeholders and the environment, and how to mitigate them.

4 Implement and monitor your digital initiatives

The fourth step is to implement and monitor your digital initiatives according to your plan. You should follow the best practices of agile and lean methodologies, such as iterative development, user feedback, prototyping, testing, and validation. You should also use data and analytics to measure your results and impact, and to adjust your strategy as needed. You should also communicate your achievements and challenges to your stakeholders and customers, and showcase your impact stories.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?