How can you create a more memorable social media closing?

1 Use a call to action

A call to action (CTA) is a clear and specific instruction that tells your audience what you want them to do next. It can be as simple as asking them to like, share, or comment on your post, or as complex as inviting them to sign up for a webinar, download a free resource, or buy your product. A CTA should be relevant to your content, aligned with your goals, and appealing to your audience's needs and interests. A good CTA can increase your engagement, conversions, and loyalty.

2 Create a hook

A hook is a catchy phrase, question, or statement that grabs your audience's attention and makes them curious to know more. A hook can be used at the beginning or the end of your social media content, or both. A hook at the end can create a sense of anticipation, suspense, or intrigue for your next post or video, or for the main topic of your content. A hook can also spark a conversation, challenge a common belief, or inspire a positive emotion. A good hook can make your audience remember your message and look forward to your next content.

3 Add value

Adding value means providing your audience with something useful, helpful, or beneficial that they can apply to their own lives or situations. It can be a tip, a trick, a resource, a recommendation, or a solution to a problem. Adding value can show your expertise, credibility, and generosity, and can build trust and rapport with your audience. A good value can make your audience feel grateful, satisfied, or motivated.

4 Be personal

Being personal means showing your personality, voice, and style in your social media content. It can be a way of expressing your opinions, emotions, or experiences, or of connecting with your audience on a human level. Being personal can make your content more authentic, relatable, and memorable, and can create a sense of rapport, empathy, or community. A good personal touch can make your audience feel understood, appreciated, or inspired.

5 Use humor

Using humor means adding some fun, laughter, or wit to your social media content. It can be a way of breaking the ice, lightening the mood, or making a point. Using humor can make your content more entertaining, engaging, and memorable, and can create a positive impression on your audience. A good humor can make your audience smile, laugh, or share your content with others.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?