How can you create a more diverse and inclusive advertising portfolio?

Adding to the points above, it’s also crucial to consider the following: Market Trends and Consumer Behavior: Understanding current trends and consumer behavior can help tailor your advertising portfolio to meet the market’s needs. This includes being aware of digital transformation and the increasing importance of social media and online presence. Competitive Analysis: Analyze what your competitors are doing right and where there are gaps. Positioning your brand to fill these gaps can give you a competitive edge. Unique Value Proposition (UVP): Clearly define what sets you apart from others. Your UVP should be evident in every piece of your portfolio and should resonate with your target audience.

Un portafolio publicitario es una herramienta que funciona como una tarjeta de presentación o CV de la información más relevante de la empresa o el profesional de la comunicación y lo qué se ha hecho. Todo ello ello nos sirve para mirar al futuro con la idea de posicionarnos para conseguir los objetivos que nos propongamos en cuanto a target, formatos, soportes, contenidos... teniendo que estar todos ellos lo más actualizados posibles.

Represent the diverse world: Feature individuals from various backgrounds, abilities, and identities. Avoid tokenism and prioritize authenticity. Storytelling matters: Showcase narratives that resonate with diverse experiences and challenge traditional stereotypes. Go beyond physical appearance. Expand your reach: Utilize platforms and channels frequented by diverse communities. Partner with inclusive influencers and explore new spaces. Continuous learning: Stay open to feedback, engage in self-reflection, and actively seek knowledge on inclusive marketing practices. It's more than checking boxes: Celebrate human diversity, connect with audiences on a deeper level, and build a representative advertising landscape.

Creating a diverse and inclusive advertising portfolio involves intentionally featuring a wide range of people and narratives that reflect the variety of experiences, cultures, and identities in society. This includes considering different ethnicities, genders, ages, abilities, and other characteristics in your ad content. By doing so, you not only broaden your appeal to a wider audience but also foster a sense of belonging and respect among consumers. Engaging with diverse groups for insights and feedback can further enrich your portfolio, ensuring authenticity and resonance in your advertising efforts.

Collaborate with Diverse Voices: Involve people from diverse backgrounds in the creative process, including copywriters, designers, photographers, and models. Their perspectives can help ensure that your advertising is inclusive and authentic.

Is your portfolio filled with too much of the same kind of work? Too much work from the same industry (e.g. healthcare, tech, automotive)? Too much work in the same format (e.g. TVCs, print ads, digital)? Too much work that speaks to the same demographics (e.g. Gen Z)? If so, find opportunities to diversify your work by doing work for a new industry, format or demographic that you haven't worked on before. If such opportunities are not there in your current workplace, look for a new place that does offer those opportunities.

Partner with creators, influencers, and organizations from various communities. This collaboration can bring authenticity to your campaigns and help you reach a wider, more diverse audience.