How can you create a mobile social media campaign that goes viral?

2 Choose your platforms

The next step is to select the most suitable social media platforms for your campaign. You should consider where your audience spends most of their time, what kind of content they consume and share, and what features and formats each platform offers. For example, if your campaign relies on video content, you might want to use YouTube, TikTok, or Instagram Reels. If your campaign involves user-generated content, you might want to use Facebook, Twitter, or Instagram Stories. You should also optimize your content for mobile devices, ensuring that it is responsive, fast-loading, and easy to view and interact with.

3 Create compelling content

The core of your viral mobile social media campaign is the content you create and distribute. Your content should be original, relevant, valuable, and engaging. It should also have a clear and consistent message, tone, and style that reflects your brand identity and values. You should aim to create content that evokes an emotional response, such as humor, curiosity, surprise, or inspiration. You should also include a clear and compelling call to action, such as asking your audience to like, comment, share, follow, subscribe, or visit your website.

4 Leverage influencers and advocates

Another way to boost the reach and impact of your mobile social media campaign is to leverage influencers and advocates. Influencers are people who have a large and loyal following on social media, and who can endorse your brand or product to their audience. Advocates are people who already love your brand or product, and who can spread positive word-of-mouth about it. You should identify and connect with influencers and advocates who are relevant to your niche, audience, and goals, and who can create authentic and engaging content for your campaign.

5 Monitor and measure

The final step to creating a viral mobile social media campaign is to monitor and measure its performance. You should track and analyze various metrics, such as impressions, reach, engagement, shares, conversions, and ROI. You should also monitor the feedback and sentiment of your audience, and respond to their comments and questions. You should use the data and insights you gather to evaluate the success of your campaign, and to identify what worked well and what can be improved for future campaigns.