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How can you create mobile content that engages?

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Mobile content is any type of digital content that is designed and optimized for mobile devices, such as smartphones and tablets. Mobile content is essential for reaching and engaging your audience, as more and more people consume information and entertainment on the go. But how can you create mobile content that stands out, captures attention, and delivers value? Here are some tips to help you craft mobile content that engages.

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Riddhi Sharma

CEO & Founder of Content Marketing Agency, Thought In A Dot | Content Strategist for Leaders & Brands | Building…

1 Know your audience

The first step to creating engaging mobile content is to understand your audience. Who are they, what are their needs, goals, preferences, and pain points? How do they use their mobile devices, and what kind of content do they consume on them? What are their expectations and behaviors when it comes to mobile content? You can use tools like analytics, surveys, interviews, and personas to gather and analyze data about your audience. This will help you tailor your mobile content to their interests, needs, and contexts.

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2 Optimize your format

The second step to creating engaging mobile content is to optimize your format. Mobile content should be easy to read, scan, and interact with on small screens. You should use clear and concise language, short paragraphs and sentences, headings and subheadings, bullet points and lists, and images and videos to break up the text and convey your message. You should also use responsive design, which adapts your content to different screen sizes and orientations, and avoid pop-ups, banners, and other elements that might distract or annoy your users.

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Riddhi Sharma

CEO & Founder of Content Marketing Agency, Thought In A Dot | Content Strategist for Leaders & Brands | Building Project Sakhi For Women Entrepreneurs | Mother |
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Hold the attention in the first 5 seconds. If the person doesn't stop on the headline, image or thumbnail, the effort isn't worth it. We need to avoid click bait headlines, because they might grab attention but the hook that got them there is not leading to the right catch, it might defy the purpose altogether. Mobile phones are a very convenient form of consuming content. So, the more attractive for a vertical screen the better. Remember to make it accessible too. So, videos should have captions for people to see them on mute. Thumbnails should have the right keywords to attract people. 'Saying more in less' is very important for creating mobile friendly content. Be frugal,yet effective!

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3 Focus on value

The third step to creating engaging mobile content is to focus on value. Mobile content should provide your audience with useful, relevant, and timely information that solves their problems, answers their questions, or entertains them. You should avoid filler, fluff, or generic content that does not offer any value or insight to your users. You should also make sure that your mobile content aligns with your brand voice, tone, and personality, and that it reflects your values and goals.

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4 Incorporate multimedia

The fourth step to creating engaging mobile content is to incorporate multimedia. Multimedia content, such as images, videos, audio, infographics, animations, and interactive elements, can enhance your mobile content and make it more appealing, memorable, and shareable. Multimedia content can also help you convey complex or emotional messages, showcase your products or services, or tell stories that resonate with your audience. However, you should also be mindful of the loading speed, quality, and size of your multimedia content, and make sure that it does not compromise the user experience or the performance of your mobile device.

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5 Encourage action

The fifth step to creating engaging mobile content is to encourage action. Mobile content should not only inform or entertain your audience, but also inspire them to take action. You should include clear and compelling calls to action (CTAs) that tell your users what you want them to do next, such as subscribe, buy, download, share, or contact you. You should also make it easy for your users to act on your CTAs by providing them with simple and intuitive navigation, buttons, forms, and links.

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Riddhi Sharma

CEO & Founder of Content Marketing Agency, Thought In A Dot | Content Strategist for Leaders & Brands | Building Project Sakhi For Women Entrepreneurs | Mother |
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A content without action is like a campaign saying, to whom it may concern! It is blasphemous to avoid any Call to action in your content. Hence, think of the end result you would expect from the user once they engage with your content. For example for website clicks, please state the obvious - click now! For a contest, state clearly - 'participate now' rather than Dont wait! A sense of urgency also does the trick in many cases.

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6 Test and improve

The sixth and final step to creating engaging mobile content is to test and improve. Mobile content is not a one-time project, but an ongoing process that requires constant monitoring, evaluation, and optimization. You should use tools like analytics, feedback, and testing to measure the performance, effectiveness, and impact of your mobile content. You should also identify and fix any issues or errors that might affect the user experience or the quality of your mobile content. You should also look for new opportunities and trends to improve your mobile content and keep it fresh, relevant, and engaging.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kyle De Luca

The Self Confidence Coach II ? Dissolving Self-Doubt ? Boosting Self-Esteem ? Discovering Self-Confidence III
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Mobile content should be created as all high quality content is created... By speaking the language of your customers and clients, addressing their most pressing issues and ultimately ensuring you can solve them best. Those who learn to do this consistently will win, every single time

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How can you create mobile content that engages?

1

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3

4

5

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1 Know your audience

2 Optimize your format

3 Focus on value

4 Incorporate multimedia

5 Encourage action

6 Test and improve

7 Here’s what else to consider

Content Development

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How can you create mobile content that engages?

1

2

3

4

5

6

7

1 Know your audience

2 Optimize your format

3 Focus on value

4 Incorporate multimedia

5 Encourage action

6 Test and improve

7 Here’s what else to consider

Content Development

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感谢您的反馈

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