How can you create a mission that resonates with potential co-founders and employees?

The best mission statements are the ones with a visceral human story, one that we can relate to. The more emotion the story unlocks the easier it is for people to relate to and commit to it. inDrive's super mission of 'fighting social injustice' is one such great example: New Years 2012 it was -40 degrees in Yakutsk (world's coldest city). Taxi drivers doubled prices, leaving locals stranded. inDrive resulted to fight this social injustice and provide passengers and drivers with fair and transparent mobility.

Defining the problem and solution you are offering can be done by generating your business plan. If you have a great idea for a startup, you might think that all you need is passion and hard work. But the truth is, you also need a solid business plan. A business plan is a document that outlines your goals, strategies, market analysis, financial projections, and more. It helps you communicate your vision to potential investors and lenders, who will use it to evaluate your startup's potential.

Mission, Long Term Intentions and Values all form the identity of the organization or venture. While the entrepreneur crafts these basis their personal values, it is good to co create and communicate it together with the co founding team. If we are aligned to joint identity, the nature and vision of the business too gets aligned.

Values have to be codified in decision making processes. Writing values down rarely results in people living them. B Corp companies take this principle to the next level of 'living what they believe in'.

Here are some tips to help you craft a powerful mission statement: - Be concise. Aim to keep your mission statement below 100 words to quickly present your company. - Be direct. Use strong action verbs to emphasize the impact your organization wants to have. - Be specific. Define your target audience and your unique method of serving them. - Be memorable. Choose words that are catchy, meaningful, and easy to remember. A mission statement is not a one-time thing. It's a living document that should reflect your current processes and aspirations. This mission statement is for everyone you interact with!

Crafting a compelling mission statement is crucial in rallying potential co-founders and employees around your startup's vision. Your mission should resonate with passion, showcasing how your venture aims to make a meaningful impact. Highlight the benefits and opportunities your mission offers, inviting others to contribute to its realization. Celebrate milestones, acknowledge challenges, and share insights transparently. Embrace authenticity and clarity to attract those who share your vision and drive your startup forward. #Startups #MissionStatement #Inspiration #Strongertoether

Review and revise your mission statement regularly to make sure it aligns with your company's direction and values. A mission statement is more than just a slogan. It's a way to communicate your purpose, your values, and your vision to the world. A good mission statement can inspire potential co-founders and employees to join you in pursuing your goals. But how do you create a mission statement that resonates? Feedback from stakeholders is vital to see how they feel and describe the current atmosphere around your company.

It's usually easier to hold your mission and values in tact whilst companies are founder led. Make sure that as you transition to other leaders that you proactively consider this.