How can you create messages that are both timely and timeless?

I find it helpful to share examples. Writing is storytelling, bring life to the message by sharing for instances and statics. It will galvanize your audience.

In the dynamic world of EU-funded projects, striking the balance between timely and timeless communication is vital. Consider audience understanding, impact emphasis, engaging storytelling, channel adaptability, transparency, stakeholder involvement, education, archiving, sustainability, and collaboration. These strategies ensure that your messages resonate both now and in the future.

Good messaging is about your purpose (why) but great messaging is about the meaningful impact you have on your target audience. And to best engage them you have to know them. Think of your messaging as a house ??: Everything sits under your why (purpose), your how (mission) and your so what (impact statement). The roof is supported by your brand pillars (3 to 5), each made of the core elements of your brand's unique value proposition supporting your brand value. The foundation of the house is your brand meaning: what each brand pillar mean to your taget audience. And the door of the house is the lens through which your audience sees it: your messaging should be aligned to them. Your audience are your brand hero.

Communication is not just about ticking a box. Effective communication takes time to build. And it all starts with your positioning. Who you want to be in your audience’s mind is vital. Once you find your purpose, the rest follows smoothly. The one thing to bear in mind is that this cannot be done in silos. Involve each and every key stakeholder in the process.

Meet people where they are: ? Speak directly to your audience, providing them with solutions to their specific problems. ? Remember where you were and how you felt when you were experiencing the issue or topic you are speaking about. What would you have needed or wanted someone to say to help you? Share that information. ? Be authentic, and don’t be afraid to be seen. People are craving connection through relatable and genuine stories.

Stories have the power to turn abstract concepts into tangible realities. By weaving in diverse, real-world examples, we not only make our messages relatable but also timeless. Remember, innovation thrives on diversity and cross-pollination of ideas. Stories that echo this diversity can deeply resonate with a broad audience, driving home the point that innovation is not just the purview of experts but can spring from anywhere, transcending boundaries and industries. So, let's harness the power of stories to illuminate, inspire, and incite action towards a more innovative future.

Timely references are KEY. Make the message relatable to your audiences. Yes, storytelling and narratives make this easy to do.

I believe making sure your story is saturated with gems that will never age: like Truth, Wisdom and Relatability is the answer. Each of these components are vitally important when sharing your story and being vulnerable enough to give life examples. The ultimate goal is to captivate the listener enough to challenge their perspective, that will produce a possible resolves. This type of engagement will leave an impression, and what has been shared will be remembered.

Any time you pitch a data-based story to a newspaper, they ask the same question: "Do you have a case study?" This is because putting a human face to raw information transforms something from a mere bulletin to a proper story. And that's what engages people (in their case, their readers) the most. When I was a health journalist securing a case study would elevate an article from the "back of the book" up to front page contention. If I had a piece about worsening cancer waiting times, finding a local person willing to speak while awaiting life-saving treatment made all the difference. The same goes for businesses telling their stories to clients and customers. Put a real face on it, and you'll find a wider and more satisfied readership.

Creating messages that are both timely and timeless is a pivotal challenge in corporate communications, and success stories can offer valuable insights into achieving this delicate balance. The first option (and my beloved) is personalized narratives. One way to create compelling messages is to use stories that resonate with your audience on a personal level. Share success stories that highlight how your organization's products or services positively impacted individuals. These stories, when timely, can tap into current trends and challenges, while the positive outcomes they convey can stand the test of time, showcasing the lasting value of your offerings.

Adapting to the context also means being an active part of the current conversation in your area of expertise, while also adding value to the undergoing narrative. This may mean jumping on current trends and sharing your brand's value and perspective on the topic or debate of the day, commenting about the timely changes and challenges of your domain, or just sharing relevant news to your industry, in a manner that is franc, simple to grasp and true to your brand's timeless values.

Don't be afraid of simple messages; be afraid of: ?? Always changing messages ?? Messages that are not supported by actions ?? Vague and abstract messages Be concrete and clear about what you want to tell your audience, and then slice this message into different pieces of content. Here is a way to both timely and timeless messaging.

La comunicación se produce en diferentes tipos de contextos: lugares, espacios, momentos, canales, emisores, lingüístico o extralingüístico, lo que se conoce como situación comunicativa.? El contexto lingüístico tiene en cuenta, entre otros, elementos estructurales como el uso del lenguaje. No es desconocido que el uso de determinadas palabras puede variar no solo de un lugar a otro sino también en el tiempo.? Esta último aspecto me permite llegar al criterio, sin desear ser absoluto, que hablar de mensajes atemporales en este caso no es lo más adecuado. Pueden existir elementos en la composición de los mensajes que sean atemporales pero la construcción, circulación y uso del mensaje deber ser observado desde su variable pragmática.

Centrarse: _en los beneficios de los productos, servicios o acciones corporativas que son trasmitidos a través de los diferentes mensajes, _en la forma en que vamos a comunicar estos beneficios. Por supuesto que para ello es impresindible el estudio de las diversas variables que se estructuran entre las audiencias, mercados metas y nuestros mensajes condicionando su recepción y potenciales respuestas.

Every message about corporate culture and values becomes futile if the person holding the highest position in the company, and naturally, the one with authority, doesn't embody these values. The behavior of leaders is more potent than any other influence; they are the living embodiment of those principles. So start by being a good example.

Sharing stories about how a successful work project aligns to corporate values is one of the best ways to reinforce your strategy. Highlighting teams, case studies, and wins is timely and builds on the identity we're creating together, which becomes timeless.

Be inclusive taking on culture, ethnicity. beliefs. In this increasingly divided world make the reader to feel they are all part of it.