A podcast outro is the final segment of your show, where you wrap up the episode, thank your listeners, and give them a reason to come back for more. A memorable podcast outro can leave a lasting impression on your audience, increase your engagement, and boost your brand awareness. In this article, you will learn how to create a podcast outro that stands out and delivers value to your listeners.
Before you start crafting your podcast outro, you need to define what you want to achieve with it. Do you want to encourage your listeners to subscribe, rate, review, or share your podcast? Do you want to promote your products, services, or events? Do you want to direct them to your website, social media, or email list? Do you want to tease the next episode or offer a bonus content? Having a clear goal will help you design your podcast outro and measure its effectiveness.
It's always an opportunity to include your podcast's tagline, catchphrase or a brief mention of your show's theme to reinforce your brand identity.
Your podcast outro should not be longer than 30 seconds, as most listeners tend to tune out or skip the end of the episode. You want to keep it short and simple, focusing on one or two key messages that support your goal. Avoid rambling, repeating, or adding unnecessary information that might confuse or bore your listeners. Use clear and concise language that matches your podcast tone and style.
Your podcast outro is an opportunity to connect with your listeners on a personal and emotional level. You want to make them feel appreciated, valued, and inspired by your podcast. You can add some personality and emotion to your podcast outro by using humor, storytelling, anecdotes, quotes, or testimonials. You can also use music, sound effects, or voice modulation to create a distinctive and engaging sound.
The outro of your podcast can be an amazing part to retain the interest of your audience and give them that satisfactory conclusion. Establishing an emotional connection with the listeners by mentioning a personal incident or a real life source of the information provided can be a great way to conclude your podcast. Make sure to construct the outro relating with the motive behind the podcast to share a clear message.
Don't forget to thank your listeners for tuning in and being a part of your podcast community. Expressing gratitude helps build a connection with your audience.
A call to action is a specific request or instruction that you want your listeners to follow after listening to your podcast. A call to action can help you increase your podcast growth, loyalty, and monetization. You can include a call to action in your podcast outro by asking your listeners to do something that benefits them and you, such as subscribing, rating, reviewing, sharing, visiting, buying, or signing up. You can also offer an incentive or a reward for taking action, such as a discount, a freebie, or a shout-out.
Encouraging reviews helps you to understand how people are reacting to your approach and gives you the chance to make changes that might increase your reach.
The best way to create a memorable podcast outro is to test and optimize it based on your results and feedback. You can use analytics tools, surveys, polls, or comments to measure how your podcast outro performs and how your listeners respond to it. You can also experiment with different elements, such as length, content, tone, voice, music, or sound effects, and see what works best for your podcast and your audience.