How can you create a magical sense of wonder with animation in video production?

1 Choose the right style

The style of animation you choose can make a big difference in how your video feels and looks. Depending on your goal, you might want to use 2D or 3D animation, or a combination of both. 2D animation is more flat and cartoonish, which can work well for comedy, nostalgia, or simplicity. 3D animation is more realistic and immersive, which can work well for action, drama, or spectacle. You can also mix 2D and 3D animation to create contrast, depth, or surprise. For example, you can use 2D animation for the background and 3D animation for the foreground, or vice versa.

3 Add sound and music

Sound and music are another important aspect of animation that can enhance the sense of wonder and immersion for your audience. By adding sound effects and music to your animation, you can create a richer and more dynamic audiovisual experience. Sound effects can help you convey the actions, movements, and emotions of your characters and objects, while music can help you set the pace, rhythm, and mood of your video. For example, you can use sound effects to make your animation more realistic, such as footsteps, wind, or water. You can also use music to make your animation more expressive, such as a cheerful melody, a dramatic score, or a whimsical tune.

4 Experiment with perspective and scale

Perspective and scale are two creative ways to play with animation and create a sense of wonder and awe for your audience. By changing the perspective and scale of your animation, you can create different effects and illusions that can surprise, delight, or challenge your viewers. Perspective is the angle or point of view from which you show your animation, while scale is the size or proportion of your animation relative to other elements. For example, you can use perspective to create depth, movement, or distortion, such as a bird's eye view, a close-up, or a fisheye lens. You can also use scale to create impact, contrast, or exaggeration, such as a giant, a miniature, or a zoom.

5 Tell a story

The most important thing to remember when creating a magical sense of wonder with animation in video production is to tell a story. A story is what connects your animation to your audience and makes them care about your video. A story is what gives your animation meaning, purpose, and direction. A story is what makes your animation memorable, engaging, and inspiring. To tell a good story with animation, you need to have a clear idea of what you want to say, who you want to say it to, and how you want to say it. You also need to have a strong plot, characters, and theme that can support your animation and convey your message.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?