How can you create an irresistible pitch deck?

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A pitch deck is a crucial tool for entrepreneurs who want to attract investors, customers, partners, or media attention. It's a short presentation that showcases your business idea, your value proposition, your market opportunity, your traction, your team, and your ask. But how can you make your pitch deck stand out from the crowd and convince your audience to take action? Here are some tips to help you create an irresistible pitch deck.

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Abhishek Shah

Wannabe Anthropologist, Angel Investor, Technology Evangelist, Curious, Inquisitive & Experimental Entrepreneur…
Simon Papineau

Operations director, US & Canada at Light & Wonder
Tatyana Slavova

Investments | Coaching

1 Know your goal

Before you start designing your pitch deck, you need to have a clear goal in mind. What do you want your audience to do after seeing your pitch? Do you want them to invest in your startup, sign up for your product, join your team, or spread the word about your business? Your goal will determine the tone, the content, and the call to action of your pitch deck. Make sure you align your goal with the expectations and interests of your audience.

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Tatyana Slavova

Investments | Coaching
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- ???????? ???? ????????????: Investors don’t know much about your startup compared to you. Make it easy for them to learn and understand. That means less jargon and less text. - ???????? ???? ??????????????. An investor’s brain is always busy and you’re probably their 10th pitch today. Make your statements so obvious, they get your point right away. And be on-point and direct when you answer their questions.

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2 Follow a simple structure

A pitch deck should be concise, clear, and compelling. You don't want to overwhelm your audience with too much information, jargon, or details. Instead, you want to tell a story that captures their attention and makes them curious about your business. A simple structure for a pitch deck consists of 10 to 15 slides that cover the topics of the problem you're addressing, the solution you're providing, the potential market size and target customers, evidence of viability and scalability, your business model and key metrics, the competition you face and how you differentiate yourself, the founders and key members of your team, and the ask from your audience. These slides should provide just enough detail to give a comprehensive overview of your business while still leaving your audience wanting more.

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Tatyana Slavova

Investments | Coaching
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- ???????? ???? ??????????????. Don’t make it hard for investors to grasp the meaning of your slides. Use large, bold, and simple text with good contrast from the background. Investors will be able to read slides quickly even when distracted. In case you are a founder and need more information about the exact slides, content and order, I can work with you on the details on what is typically expected in a pitch deck presentation.

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3 Use visuals and data

A picture is worth a thousand words, especially when it comes to pitch decks. Visuals can help you convey your message more effectively, engage your audience more emotionally, and make your pitch more memorable. Use images, icons, charts, graphs, or screenshots to illustrate your points and support your claims. Avoid using too much text or bullet points on your slides. Instead, use simple and catchy headlines and phrases that summarize your key messages. Data can also help you validate your assumptions and demonstrate your credibility. Use relevant and reliable data to back up your statements and show your market opportunity, your traction, or your competitive advantage.

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Simon Papineau

Operations director, US & Canada at Light & Wonder
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Your pitch deck should contain as little text as possible. Definitely no paragraphs. People can't read and listen at the same time; this is important. If they are reading, they're not listening to you. Use images, charts, and maybe short bullet points to support what you're saying - that's it. Nothing else.

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4 Practice and refine

Creating an irresistible pitch deck is not a one-time event. It's a process that requires practice and refinement. You need to test your pitch deck with different audiences and get feedback on how to improve it. You also need to adapt your pitch deck to different situations and contexts. For example, you may need to have different versions of your pitch deck for different stages of fundraising, different types of investors, or different platforms or formats. The more you practice and refine your pitch deck, the more confident and persuasive you will be.

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5 Be authentic and passionate

Finally, the most important element of an irresistible pitch deck is you. You are the face and the voice of your business, and you need to show your audience why they should care about your idea and trust you. Be authentic and passionate about your business and your mission. Show your personality and your values. Tell stories that connect with your audience and inspire them. Don't be afraid to show some emotion and enthusiasm. Remember, people invest in people, not just ideas.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Abhishek Shah

Wannabe Anthropologist, Angel Investor, Technology Evangelist, Curious, Inquisitive & Experimental Entrepreneur, Disrupting with Intention!
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Crafting an irresistible pitch deck is like conjuring the perfect potion – blending your ingenious idea with a dash of flair and a hint of data magic. Picture each slide as a layer of excitement, as captivating as a unicorn in a candy wonderland. Add in success stories that drip with the sweetness of a summer watermelon. Remember, just like magic, timing is everything – keep your deck enchanting, not stale. Whether it's investors, customers, or partners, ensure your pitch deck shines so brightly that they'll declare, "Step aside, Shark Tank – there's a new sensation in town!

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Simon Papineau

Operations director, US & Canada at Light & Wonder
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Your last slide shouldn't be "Thank you. Questions?" Instead, use your last slide to finish strong and remind the audience of the #1 thing you want them to walk away with. That's maybe where you'll want to have a few bullet points around key growth and financial metrics: - Cost of Customer Acquisition is X - Projected Lifetime Customer Value is Y - On track for 2M ARR - Raising 5M to enter the US market BOOM!

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How can you create an irresistible pitch deck?

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2

3

4

5

6

1 Know your goal

2 Follow a simple structure

3 Use visuals and data

4 Practice and refine

5 Be authentic and passionate

6 Here’s what else to consider

Entrepreneurship

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How can you create an irresistible pitch deck?

1

2

3

4

5

6

1 Know your goal

2 Follow a simple structure

3 Use visuals and data

4 Practice and refine

5 Be authentic and passionate

6 Here’s what else to consider

Entrepreneurship

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