How can you create Instagram influencer content that stands out?

First of all it is important to find a niche you are passionate about and have something interesting to contribute. Always try to find that extra twist that makes your content unique in comparison to other content creators in that niche, this could be for example (based on fitness niche): - A certain audience you want to create content for (e.g. fitness tips for people 60+) - Focussing on specific formats (e.g. live coaching session every Tuesday and Thursday on IG LIVE) You might think this is to narrow, however you can always extend your value proposition later and in today's crowded market it is a good idea to start with something specific. Overall try to test as much as you can in the beginning to see what is working with your audience.

In the beginning of your journey you may be doing more testing of formats, trying different times to post and different contents but try to start with planning and scheduling your content as early as possible in your journey because a structured approach will help you get a good overview and safe time and lets you create more creative content. Start by using a content calendar and always try to have 2-4 weeks of content planned and scheduled for posting. This helps you with consistency. On top of that you should alwayws add to it when current trends come up and also make sure to no only post content but communicate and interact with your community. Make sure to evaluate the success of your content regularly and optimize accordingly.

When it comes to visuals try to create high quality content that tells your story. Use the different formats Instagram has available and especially today make use of IGTV, Reels and Stories which generally are more successfull than photos. Always be on the lookout for trends which you can incorporate in your visuals but also be checking which visuals your audience enjoys the most. Depending on the niche you are in it could also be that your audience preferes high quality photos over reels which you can find out by checking analytics or by just asking your audience via a poll.

Interaction is key. Take some time every day to answer to comments, interact with your community via LIVE and ask your audience regularly what content they would like to see. After all you are catering towards your audience so incorporate them as much as possible, understand their needs, fears, desires and make them part of the overall content strategy. Instagram offers a lot of features to interact, start by asking questions and make sure to answer them and implement suggestions. Later you can invite them to Giveaways, invite them to give a testimonial, create joint content with them (e.g. if you are in music why not create a song together with your audience) and maybe even have an offline event where you invite your audience.

Collaboration with other content creators is another great way to grow your brand. Especially in the beginning when you are starting out this might be more challening but just keep on trying and give as much value to a partnership as possible. Try to find other creators that have a similar number of followers and then continue to build your following step by step. When collaborating with brands make sure to stay true to your values and ideas. Always be authentic and try to incorporate a brand partnership as natively into your content as possible. You should only work with brand which have the same or similar values as yourself.