How can you create high-performing content for every stage of the funnel?

Before creating content for every stage of funnel it's necessary to know what is funnel? Funnel refers to the process of creating awareness of your brand among the audience and finally converting that audience into potential customers. The content for every funnel stage varies from awareness stage, consideration stage to decision making stage and finally the retention stage where you have to retain your customers for a long period. While creating content just make sure that you understand the needs of your audience and how your product is going to fulfill their needs in the meantime. Bridging the gap between the two will help you create outstanding content to drive sales.

The key to the success of a funnel is putting the target audience at the center of all your marketing efforts. The best way to make prospects aware of your product/service, if it's unknown, is to use a story. Knowing what to say & how to say it, is still largely dependent on knowing & understanding your audience very well. Do your audience research thoroughly! The funnel means there's a dance between content and copy. At the initial stages, it's more about content than copy...Though there's copy in the content as well, although you do this in a subtle way. The initial stages of the funnel involve building trust, cr edibility and authority. Prospects don't' like being sold to! Rather, aim to offer value through your content...

The funnel refers to the customer journey stages, typically categorized into four phases: Awareness: Customers become aware of a product or brand. Consideration: They evaluate different options and consider specific products or services. Decision: Customers make a purchasing decision. Retention & Advocacy: After the purchase, efforts focus on retaining customers and turning them into advocates who may refer or repeat business. The funnel represents the process through which potential customers move from awareness to becoming loyal advocates.

Think of a funnel like a journey your customer takes with your brand, starting from the moment they first hear about you until they become loyal fans. It's like guiding someone through a path where they get to know you better at every step.

everything starts with someone discovering you or your business for the very first time that is what we call a awareness stage, from here how you take the person/audience from knowing your business/product to buying the product/service is called as a funnel in other words a customer journet: A path that takes your audience from visitor to customer.

The best awareness content either: -- Answers a question everyone asks but few answer. or -- Adds something new to the body of knowledge or discourse in your industry. Most SEO content does neither. So keep that in mind when you consider using this method.

This is the "Hey, nice to meet you" stage. Imagine you're at a party and you introduce yourself to someone. That's what your brand is doing here. People stumble upon your brand through ads, social media, or maybe a friend mentioned you. The key? Make a great first impression. You want them to remember you and come back for more.

Make Sure They Remember You! Provide: VALUE Value value Solve their problems, they will solve yours's , at CONSIDERATION STAGE

Awareness is the stage where audience is aware pf the symptomps/pains or desire , they dont know how to solve their problem and hey dont know how to acieve the goals they ahve and for that audience do reserch they watch /read/listen to information that can help them and as a brand or bsuienss you are supposed to create content for people in awareness phase and guide thm to the next step in funnel which is subscribe to your email list or buy your product

The awareness stage is the easiest and most fun. You get to introduce yourself to the customer. Think of this as someone approaching you randomly on the street and asking you about a very generic question. You answer them and then in the end plug your solution. In your content, Answer a lot of how tos, listicles, and long tail keywords. This helps you lead your audience on to the middle of the funnel stage where you can pitch them your solution.

The goal of the consideration stage is to help potential customers evaluate their option and consider your product or service as a solution. What many do most time is to mix the consideration and decision stage together. Giving customers power to feel you are desperate or this is not effective. A well-detailed, solution-oriented content that showcases the value and benefits of your offerings, highlights differentiating factors and provides evidence of success such a case studies or testimonials will drive your customer retention to the roof.

Many B2B companies don't produce enough consideration content. A good way to produce more is to talk about your advantages as a vendor (instead of just your product's advantages). Another good way is to create more content that discusses the benefits of what you sell in terms of different job titles or different levels of technical skill. Another good way is to create content that compares your product to other products.

The consideration stage is probably my favorite stage of the funnel to write for. We've gotten past the initial introduction and awareness stage, and now people have identified the issue they have and where your product or service comes in to help. However, you are likely not the only option they could go with. This is where the human to human marketing concept really comes in. What makes the people at your company so special? This is where you can bring in your team's areas of expertise, how do you process clients differently to give them a unique experience? What are your unique selling propositions? This stage of the funnel really gets down to the nitty gritty of those questions.

Consideration stage is when audience knwo the solution to their problems and path to their goals, now they are deciding which brand/product/person to choose to help the. this is more of telling them why you are the best in helping them, showing work, showing results/ showing how you can help them through your content that cna build the trust in audience that you can help them

Now they know you exist. It's time to get them interested. They're thinking, "Hmm, this looks cool, but is it right for me?" This is where you share more about what makes your product or service special. It's like going on a first date–you want to show your best qualities and how you're different from others.

You can add urgency and scarcity but you have to understand one thing that buyers buy when they want to buy, scarcity works to the limit so use it when you are really going to apply the urgency and scarcity for Ex" this discount ends in 24 hours" dont fake it if you want to build the trust among the audience and if you want them to take you seriously for decision stage you can give the reason to buy NOW

Use a success story, or a video testimonial for this stage. Give that final push, show benefits and create urgency. Customer needs to see the positive impact your product could have on their own situation.

We are in the end game here: They know you, they know your product, and they know you might be the one to offer the 'solution'. What do you do? - dispel concerns - answer mostly asked questions - lean into testimonials - showcase your processes and don't make them question what's in it for them They should be able to see the transformation you are offering loud and clear.

Your customer is almost ready to buy, but they need that final nudge. It's like proposing–you've shown them all the good stuff, and now you're asking, "Will you buy my product?" Here, you provide all the details they need to make that decision, like pricing, testimonials, or a killer demo.

Na etapa decisiva, onde uma escolha é feita, é imprescindível usar e abusar de conteúdos persuasivos. Depoimentos reais, ofertas exclusivas e informa??es claras sobre o valor oferecido s?o essenciais! Nesse ponto, a personaliza??o se torna ainda mais essencial para atender às necessidades específicas de cada indivíduo. é importante manter em mente que o efeito desejado é o "é isso, eu quero!" no consumidor.

Retention means constantly solving the upcoming problems for your customers, as long as you can solve their problems and provide them with new information, better ways to solve their problems, faster ways to reach their goals, they will stay nobody wants to spend for nothing its always an exchange so if you want to retain customer keep the quality up to the mark

This is an often overlooked stage. Customers are needy now that they converted. They shouldn't feel abandoned. Email them, offer support, guidance and frequent check ins to make sure they are getting value out of your product/service. Optimise your processes using feedback from your audience and make sure they feel seen, supported and valued even more so than before.

The journey doesn’t end with a purchase. Now, you want to keep the relationship going. It's like keeping the romance alive in a long-term relationship. You offer great customer service, ask for feedback, and maybe throw in some special offers or loyalty programs. The goal? Make them love your brand so much that they'll not only stay but also tell their friends about you.

For the retention stage, I'd say surprise your customers like unexpected gifts in their inbox. In the world of content, a sprinkle of joy creates a lasting connection that goes beyond satisfaction. Let me explain, when you get a letter from a friend Joey, and there's a little surprise inside, like a funny sticker or a cool drawing. That's a very tiny gesture but you'd love it. You'd talk to Joey more often. Imagine if a company did that too – sending you fun surprises in their messages, making you feel happy and excited about being their friend. Awesome, right? Be Like Joey ??

Ongoing support is vital for retaining customers. They need information on common problems they may encounter, as well as communication. This can be accomplished with articles, as is common in website help sections, and via direct communication through email and phone as needed.

Content at different funnel stages will have different metrics that matter most. Don't get suckered into gauging success through gaudy vanity metrics (which tend to be largely awareness-focused) for all content pieces.

Transform your funnel stages into a hero's journey! ?? ?? The Call To Adventure: Awareness Spark curiosity. Pose questions, share insights, & lead your audience on a journey of discovery. ??? Crossing The Threshold: Consideration Guide them deeper with in-depth guides, comparisons, and interactive content. Help them navigate choices with confidence. ?? The Climax: Decision Create a pivotal moment. Persuasive case studies, testimonials, or exclusive offers to seal the deal. ?? The Return: Retention The journey continues ~ Provide post-purchase exclusive access, loyalty perks, and educational content. ?? Epic Sequels: Advocacy Encourage user-generated content, testimonials, & success stories to turn customers into brand advocates.

The special thing about creating content is that it is only valuable when it reaches the right audience. That's one of the sole reasons why a content funnel exists. To guide you through the process of creating valuable content and copy.

Different ways to talk to your audience on the different stages of their journey... Run video ads when the market is unaware, and you want to educate. Run short video ads when the market is aware and it needs a nudge, but Run Image ads for the highest market awareness. Time economics preclude attention economics.