How can you create eye-catching e-commerce product photos?

1 Choose the right equipment

You don't need a professional studio or expensive gear to take great e-commerce product photos. You can use a smartphone, a digital camera, or a DSLR, depending on your budget and preference. However, you do need some basic accessories to enhance your photos, such as a tripod, a white background, a lightbox, or some natural or artificial lighting sources. These will help you stabilize your shots, eliminate shadows and reflections, and create a consistent and clean look for your products.

2 Plan your shots and angles

Before you start snapping away, you need to plan your shots and angles carefully. You want to capture your products from different perspectives and show their details, dimensions, and functions. For example, you can take a front, side, and back view of a clothing item, or a close-up of a jewelry piece. You also want to vary your shots and angles to create interest and contrast. For example, you can use a flat lay, a 360-degree spin, or a lifestyle shot to showcase your products in different contexts and scenarios.

3 Use the right settings and modes

Once you have your equipment and shots ready, you need to adjust your settings and modes to optimize your photos. You want to use the highest resolution and quality possible, and avoid using zoom or flash. You also want to use the right settings and modes for your lighting and background. For example, you can use the white balance feature to correct the color temperature of your photos, or the macro mode to focus on small details and textures. You can also use the portrait mode to blur the background and highlight your products.

4 Edit and optimize your photos

After you take your photos, you need to edit and optimize them for your online store. You want to use a photo editing software or app to crop, resize, rotate, and adjust your photos. You can also enhance your photos by applying filters, effects, or adjustments to the brightness, contrast, saturation, and sharpness. However, you don't want to over-edit your photos or alter their original colors or features. You want to keep your photos realistic and accurate, and match your brand's style and tone.

5 Follow the best practices and guidelines

Finally, you need to follow the best practices and guidelines for e-commerce product photography. You want to use high-quality and consistent photos across your online store, and provide multiple photos for each product. You also want to use clear and descriptive file names, alt texts, and captions for your photos, and optimize them for SEO and web performance. You also want to follow the rules and requirements of your e-commerce platform or marketplace, and test your photos on different devices and browsers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?