How can you create an event experience that is both memorable and shareable on social media?

1 Know your audience

Before you plan any aspect of your event, you need to know who your target audience is, what their preferences and expectations are, and how they use social media. You can conduct surveys, interviews, or focus groups to gather insights about your potential attendees, or use data from your previous events or similar ones. Knowing your audience will help you tailor your event content, format, style, and tone to their needs and interests, as well as choose the most appropriate social media platforms and channels to reach them.

2 Set your goals and metrics

Another essential step is to define what you want to achieve with your event and how you will measure your success. Do you want to increase your brand awareness, generate leads, build loyalty, or drive sales? How will you track and evaluate your social media performance and impact? You need to set clear and specific goals and metrics that align with your overall event objectives and strategy. Some examples of goals and metrics are: number of impressions, reach, engagement, mentions, shares, comments, likes, clicks, conversions, or sentiment.

4 Add interactive and visual elements

To make your event more memorable and shareable, you need to add interactive and visual elements that engage your attendees and capture their attention. You can use tools such as polls, quizzes, Q&A sessions, live chats, or gamification to create a two-way communication and feedback loop with your audience, and to generate user-generated content that you can share on your social media channels. You can also use elements such as videos, photos, graphics, animations, or live streaming to create a rich and immersive visual experience that showcases your event highlights, speakers, sponsors, or products.

6 Follow up and extend the conversation

Finally, you need to follow up and extend the conversation with your attendees after your event, and keep them engaged and interested in your brand and your future events. You can send them thank-you notes, feedback surveys, or newsletters, and invite them to join your online community or network. You can also create and share valuable and relevant content that summarizes your event key takeaways, insights, or learnings, or that provides additional information or resources. You can also encourage your attendees to share their feedback, opinions, or stories on your social media platforms, and to tag or mention your brand or your hashtag.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?