How can you create engaging customer service videos to improve client relationships?

1 Choose your purpose

Before you start recording, it is important to have a clear goal for your video. What do you want to achieve? How do you want your clients to feel? Depending on your purpose, you can create different types of customer service videos. Welcome videos introduce yourself and your company to new clients and set the expectations for the working relationship. Update videos inform clients about the progress of their projects, the market trends, or any challenges or opportunities that arise. Testimonial videos feature satisfied clients sharing their positive experiences and results with your services and recommending you to others. Appreciation videos express gratitude and appreciation for your clients and celebrate their achievements or milestones.

3 Record your video

When you have your content ready, it's time to record your video. You don't need expensive equipment or software to create a professional-looking video. You can use your smartphone, laptop, or webcam, as long as you follow some best practices. Choose a quiet, well-lit, and clutter-free place to record, such as your office or a conference room. Dress appropriately and in a way that reflects your brand and industry. Test your audio and video quality prior to recording, ensuring that your microphone, camera, lighting, and internet connection are all working properly. Most importantly, be yourself! Don't try to be someone else or copy someone else's style; show your personality and enthusiasm for your work. Smile, make eye contact, and use a conversational tone.

4 Edit your video

Once you have recorded your video, you must edit it. To do this, you can use a simple video editing tool or app, such as iMovie, Windows Movie Maker, or InShot. Keep the video short; ideally between one and three minutes. Anything longer may cause your client to lose focus or interest. Additionally, add captions or subtitles to make the video more accessible and understandable for clients who have hearing difficulties or language barriers. Branding elements such as logos, colors, fonts, and music can also be added to make the video more professional and consistent with your identity; however, don't make it too distracting. The main focus should stay on your content and delivery.

5 Share your video

The final step is to share your video with your clients, and you can use different platforms or channels depending on their preference. Email is a common and convenient way to share your video - you can attach the file or embed a link, as well as writing a short and catchy subject line and personalized introduction. Social media is also a popular and effective way to share your video - post it on profiles or pages such as LinkedIn, Facebook, or Instagram, tagging clients or using hashtags to increase reach and visibility. Messaging apps are a fast and casual way to share your video - send it via WhatsApp, Telegram, or Signal, adding some fun with emojis, stickers, or gifs.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?