How can you create an email marketing campaign that showcases user-generated content for personal branding?

Keep in mind the target audience and the specific challenges or aspirations they have. Choose UGC that aligns with their needs and position yourself as the best logical solution for it with a testimonial to prove it. Don't be afraid to go specific, the most relevant content gems are always found when we dive deeper.

Most users generate content for social media as its great for reach. However, social media is not an "owned asset": the platform decides who sees what content when. If the social media platform ever goes down, so does your brand in some sense. You don't get to call the shots. Email on the other hand is an "owned asset": YOU decide WHO sees WHAT content WHEN you want. You get to call the shots. Hence, using content that you generate for social media and republishing them for an owned asset like email marketing, puts you in the driver's seat, let's you control how your brand is understood, and builds equity in giving you a 1-to-1 communication with your subscribers.

If you’re able to add in customer referrals, that’s a very powerful way of demonstrating your abilityand builds trust with your audience Sadly, mini videos get blocked as spam on emails but short, punchy factual ones really do build a potential likeability and trust Principally because people see the real you I know this doesn’t help email marketing mini video referrals from customers posted on social media are absolutely Golddust

Você pode utilizar conteúdos gerados pelos seus próprios clientes e caso n?o possua tantos depoimentos ou precise de algo específico, o criador de conteúdo UGC pode te ajudar. Para isso você precisa escolher alguém que tenha uma linguagem alinhada com os princípios da marca, ter um briefing muito bem definido para o criador e nutrir a audiência com conteúdos de valor. Quando prestar algum servi?o ou realizar uma venda, estimule seus clientes a criarem um UGC para você oferecendo algum brinde e explicando o porque isso é t?o importante para a sua marca.

Es importante por 2 pilares básicos: La Credibilidad y La Autenticidad El contenido cuando lo generas tú mismo se transmite y se percibe como más auténtico y creíble, ya que proviene de experiencias reales. Además contribuye y Fomenta la participación para construir una comunidad alrededor de tu Marca. Recuerda que esto va de personas y de conectar con ellas. Se creíble Se auténtico. Y te recordaran. #branding #marketing #revenue

Here are some of the ways you can collect the UGC for your email marketing campaign, -Engage with your community -Encourage your social media audience to share their feedbacks -Conduct Context for sharing on their stories as an image or video. - Add a Challenge task to motivate them to share about your brand -Feature a "Fan of the Week" Section -Highlight customer stories or testimonials

??A la hora de recopilar contenido UGC de tu audiencia piensa en esto?? Tu no eres el protagonista. El protagonista son las personas que siguen a tu Marca, que están enamorados de tu Marca. Por lo que es una gran responsabilidad el buen uso del contenido proporcionado por tu audiencia y como lo estás utilizando. Recuerda obtener siempre el consentimiento de los usuarios para utilizar su contenido en tus campa?as y sé transparente sobre cómo se utilizará. La autenticidad y la transparencia son claves para el éxito de una estrategia de UGC. Los más efectivos son: 1.- Testimonios y Rese?as 2.- Utilizar Encuestas y Preguntas. 3.- Compartir Historias de éxito. #branding #marketing #revenue

You should consider which platforms you are targeting most with your personal brand-building. Don't take the approach to trying to hit up every social media platform, you'll end up failing to gain traction on all of them. Once you narrowed down the target platforms, then pull in UGC content that's formatted to speak to that audience group, but in content and in style. If Instagram or TikTok is your target, pull in short videos into your email campaign. If LinkedIn is your primary audience, use infographics and data in your UGC email campaigns.

One consideration is deliverability. If you use an image then make sure it's sized correctly. If you're using a video, you want to make sure the UGC video (like all video and content) isn't massive. So short and sharp or hosted elsewhere. Preferably your website or YouTube where you have a chance of retaining them. If you send them to an Instagram reel then they may swipe away. You could even create a Gif. Large emails can create a poor experience, trigger spam filters or be clipped by Gmail.

Llega el momento de elegir el contenido. Lo ideal es que prepares una guía para saber qué contenido utilizar según Tus objetivos: ?Quieres destacar la calidad del producto? ?Quieres destacar la experiencia del cliente? ?Quieres destacar la diversidad de tu audiencia? … Otro factor a tener en cuenta es la Autenticidad del UGC: - Ser auténtico es clave para generar confianza en tu audiencia. - Y recuerda transmitir una imagen coherente alineada con tu Marca. Ah! y a ser posible incluye una historia personal ;) Contar historias que son reales y auténticas son el mejor generador de confianza para tu Marca. Y más aún en Email Marketing. #branding #marketing #revenue

I've noticed that UGC in email campaigns does not work on me unless the person has shared A LOT of value for free - for A LOT of weeks. Only a handful of people have used UGC well enough for me to finally take action from their newsletters - Eddie Shleyner, Neal O'Grady, and Justin Welsh. If you don't follow them, please do. You'll learn a lot about Marketing, Copywriting, and Personal Branding.

Aquí tienes 4 Tips +1 para el formato del UGC en tu Email: 1- Hashtags conecta el contenido con hashtags asociados si proviene de Redes sociales, etc… 2- Contexto del contenido Cuenta la historia que hay detrás del UGC, si es un testimonio, una rese?a, etc.. para que el lector comprenda la importancia del contenido utilizado. 3- CTA Crea interacción y haz que sea participativo. Asegúrate de que el CTA es claro y llamativo. 4- Consistencia de Marca: Alinea el formato del UGC con la identidad visual y verbal de tu marca. Incorpora tu logo para transmitir autenticidad. +1 Responsive: Recuerda adaptar el contenido a smartphones. El smartphone es el dispositivo principal utilizado para leer emails. #branding #marketing #revenue