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How can you create diverse influencer marketing content?

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Influencer marketing is a powerful way to reach your target audience, build trust, and generate engagement. But how can you make sure your influencer marketing content is diverse, inclusive, and relevant to your brand and your customers? Here are some tips to help you create diverse influencer marketing content that resonates with your audience and reflects your values.

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1 Define your goals and audience

Before you start creating influencer marketing content, you need to have a clear idea of what you want to achieve and who you want to reach. What are your brand's mission, vision, and values? How do they align with your influencer's niche, style, and voice? Who are your ideal customers and what are their pain points, interests, and preferences? By defining your goals and audience, you can create a content strategy that matches your brand identity and your influencer's persona, and that appeals to your target market.

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Anushree Jain

Co-founder, SocialTAG | Helping brands with Strategy- led influencer marketing campaigns
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A clear understanding of who your audience is and what exactly you want to drive from them will help you target them easily without several trial methods. This will not just save time but give you the chance to give them the content that will appeal to them while generating the highest ROI.

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William T Cooper

GenAI Sales Strategist - $1 Billion in Sales
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I advise my SMB clients to leverage micro-influencers with highly engaged audiences ranging from 10,000 to 100,000 followers, aligning with their target audience. Opt for concise shoutouts, consisting of a single sentence description followed by a website link. The average cost per post ranges from $50 to $200, with Instagram and YouTube being the preferred platforms for micro-influencer partnerships.

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2 Choose the right influencers

One of the most important steps in creating diverse influencer marketing content is choosing the right influencers to work with. You want to partner with influencers who share your brand values, who have a loyal and engaged following, and who can create authentic and high-quality content. You also want to consider the diversity of your influencers, in terms of their background, culture, identity, and perspective. By working with a diverse range of influencers, you can show your commitment to inclusivity, reach new audiences, and increase your credibility and trust.

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Evan Weber

Ready to SCALE in 2025? Partner with a proven digital marketing expert to optimize your budgets and strategies for guaranteed results. Let’s make it happen! ?? Contact me today to discuss: [email protected]
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It doesn’t matter how big or small the influencer may be. It can even be your customers. Create a program where you compensate your influencers and customers for creating videos of how much they rave about your product. And then you can use these content pieces in your own ad campaigns. The more the better, you could literally have 100+ videos submitted and running in your ad campaigns and you can also feature them on your website on the product page is another pages. Which is a great way to increase overall website conversion rate.

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Nycole Hampton

Integrated Brand, Content, Social Media + Influencer Marketing Leader | Speaker | Adjunct Professor
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To get a diverse content mix, you can find a variety of creators who create content in different ways. Make sure that you're still choosing the right people for the job but just diversify how they deliver content and messaging - maybe some video, a cartoonist, carousel static imagery, etc. This is a great way to test what works in paid as well.

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Johanna Voss

Talent Manager, Fractional COO
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Be open to who you "think" and assume your customers and ideal audience is. Take a step back from what you assume and ask yourself more about your ideal client/regular customer profile to see what info about them and/or trends about who shops or buys from you, that you're overlooking. Don't overlook the 2nd or 3rd group of people that know you, tag and like your content to see where you can increase your brand recognition and loyalty. It's also on you to ensure that your marketing, content and digital footprint reflects diversity. Just because you may think that you don't see it in your customer base, doesn't mean it's not there.

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3 Collaborate and co-create

Another key tip for creating diverse influencer marketing content is to collaborate and co-create with your influencers. Instead of dictating what they should say or do, involve them in the content creation process and let them use their creativity and expertise. Ask them for their input, feedback, and ideas, and respect their editorial freedom and authenticity. By collaborating and co-creating with your influencers, you can benefit from their insights, skills, and influence, and create content that is more engaging, relevant, and diverse.

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Tami Nealy

Seasoned Corporate Communications Leader | Influencer Marketing & Crisis Comms Expert | Strategic Messaging & Positioning | Open to Public Speaking Engagements
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Collaborating with influencers is an easy way to ensure they feel valued and to create a true partnership. When influencers are involved directly in the content creation process and understand your goals, the content they create will often lead to higher engagements with their audience.

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4 Vary the content formats and platforms

To create diverse influencer marketing content, you also need to vary the content formats and platforms that you use. Depending on your goals, audience, and influencers, you can choose from different types of content, such as blog posts, videos, podcasts, social media posts, stories, reels, live streams, webinars, ebooks, infographics, and more. You can also leverage different platforms, such as Instagram, YouTube, TikTok, Facebook, Twitter, LinkedIn, Medium, and more. By varying the content formats and platforms, you can increase your reach, exposure, and engagement, and appeal to different preferences and behaviors.

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5 Test and optimize

Finally, to create diverse influencer marketing content, you need to test and optimize your content performance and results. You need to measure and analyze the impact of your content on your goals, such as awareness, traffic, leads, conversions, sales, retention, loyalty, and advocacy. You also need to monitor and evaluate the feedback and reactions of your audience, such as likes, comments, shares, views, clicks, reviews, ratings, and testimonials. By testing and optimizing your content, you can learn what works and what doesn't, and improve your content quality and diversity.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create diverse influencer marketing content?

1

2

3

4

5

6

1 Define your goals and audience

2 Choose the right influencers

3 Collaborate and co-create

4 Vary the content formats and platforms

5 Test and optimize

6 Here’s what else to consider

Influencer Marketing

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How can you create diverse influencer marketing content?

1

2

3

4

5

6

1 Define your goals and audience

2 Choose the right influencers

3 Collaborate and co-create

4 Vary the content formats and platforms

5 Test and optimize

6 Here’s what else to consider

Influencer Marketing

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感谢您的反馈

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