How can you create and distribute digital content effectively?

Knowing your audience is the key to developing content that appeals to them, so it is essential to have a clear grasp of your goals before starting any content development journey. What do you want to achieve with your content? Are you looking to increase brand awareness, drive website traffic, generate leads, or establish thought leadership? You can adjust your content approach and concentrate on the appropriate metrics to gauge your success by clearly identifying your goals.

Knowing the audience in terms of LEI ( Learning, Entertainment, Improvement LEI) would be important Topics that your target audience doesn't know and see it as Learning Topics your target audience see it as source of Entertainment Topics your target audience is not so good at and see it as source of Improvement

It′s important to mention that if you have this wrong, most likely everything else that you build will not be good enough, therefore you won′t get the results that you′re looking for.

knowing your audience before creating content is important. you can create deep survey forms to know your audience. YouTube asks the viewers to fill the ad survey forms to know the interest of his audience so they will see the relevant ad.

Going by recent experience, the type of content that is getting reach and engagement is 'reels' type - short, snappy with music and video. This format seems to work across all platforms including LinkedIn which so far was branded, professional static imagery.

To effectively create and distribute content, you must first have a thorough understanding of your target audience. Who are they? What are their preferences and interests? Different platforms cater to different demographics and user behaviors. For example, LinkedIn is ideal for professional networking and business-related content, while Instagram is popular for visual storytelling and reaching a younger audience. Research and analyze the platforms where your target audience is most active and engage with them accordingly.

The type of content that you produce will depend of the strategy you choose, according to your goals and audience. For example, you can work on content based on inbound marketing, email marketing, content marketing, etc. Therefore, the channels to distribuite your content will depend on these 3 factors.

While creating video content these are some key points you should consider: - The first 5 seconds hook the audience, try making them more engaging with rapid frame change and upbeat music - Quality of audio should be the top priority, high quality video with low audio tends to perform very low. - Try to capture more mobile feed size of your audience, try creating content in vertical (reels) or square format i.e. 1:1

Valuable and engaging content goes beyond only delivering surface-level information and welcomes participation from your audience. It should offer useful information that your audience can use in their daily lives or businesses. Giving useful advice will establish you as a trustworthy source of information, whether it takes the form of industry hints, detailed instructions, or case studies. However, before beginning to create content, a clear strategy must be in place. Describe your goals, target audience, and key messaging. By doing so, you'll be able to coordinate your content efforts and make sure that the content you're creating is engaging for your intended audience.

The power of headlines should not be under-estimated. On average, 8 out of 10 people will read headline, while only 2 out of 10 will read the full copy/post. Catchy headline has the right word balance and an element of emotion.

Don't be boring. Put yourself in your audience's shoes and ensure they can quickly understand the importance of your message.

Valuable content doesn′t mean just the quality of the video, but the value people gets from your content. Also, consider the type of contents for the different channels you′ll use. For example, LinkedIn articles and carousel work very good. The winners for Facebook and Instagram are the reels. You can create different type of videos for TikTok. To get more visitors to your YouTube shorts are the must. Twitter works great with videos and threads (also Threads by Instagram). But this changes if we talk about podcasts or emails, webinars, ebooks, etc. You need to understand the different type of contents that you can use per channel and create the content accordingly to the goals you want to get.

With the massive influx of content that occurs every day, distribution has replaced content as the king! Find online forums and communities that are dedicated to your industry or interest. Participate actively in debates, offer insightful commentary, and share your content when it is relevant. These communities often have highly engaged members who are eager to consume and share valuable content.

Don′t use every possible channel. Focus on the most important and the ones that can bring you the best results. But I must say that your website is a must.

Analyze your current content library to start. Pick out the components that have worked successfully and could be used again. Look for evergreen topics or those that can be updated, expanded upon, and repurposed. For example, a well-received blog post could be transformed into a captivating video, an engaging podcast episode, or even an informative infographic. Don't be afraid to breathe new life into your existing content. Update statistics, add new examples, and incorporate relevant trends. This will not only make your content more accurate but also demonstrate your commitment to staying up-to-date.

I've seen too many teams have a once and done approach in an effort to move fast. They are missing out on the lowest hanging fruit. Build content repurposing into your process. I keep a list of all the spokes that could potentially come from a bit of content and run through it. Your blog can also become the basis of an ad; the social post you made might also be considered for a unique landing page with little effort. And keep your images ready for reuse!!!

You have to analyze your content & figure out which content is in the highest place in terms of reach, engagement & conversions. recreate this content in something new as you said turning a blog post into a video & so on.

Feedback is crucial for growth. Never be afraid to ask for comments on your work from peers, mentors, or even your intended audience. Actively consider their advice, absorb their knowledge, and apply it to your material. Improving your content skills is an ongoing journey. Embrace continuous learning, be open to new ideas, and never stop honing your craft.

For your video content implement this strategy - Thumbnails on YT should include a human face closeup with a emotion.. - The starting 5 seconds of the video should align with thumbnail and title of video, so people doesn't think this is a click bait. - try A/B testing thumbnails and keep check the CTR of your video, the more increased it is, the better is your video is performing

Similar to how an overall marketing strategy was mentioned it’s important to hone in on your brand’s voice. Social media and social networks where most of your branding/marketing are built for people not for businesses. The best ads are ones that don’t interrupt the flow or how content is supposed to feel on that social media.