How can you create a content calendar for different digital channels?

Content goals should be further tied to business goals. Website traffic is a good content goal, if your business objective is to create brand awareness. This is important because it helps marketer know where their efforts fit into the bigger picture.

To create a content calendar for different digital channels, start by conducting a content audit and gap analysis: First, you need to do a content audit on various digital channels such as social media, blogs, and email marketing. Assess what has been published, its performance, and its relevance to your audience. Identify content gaps or areas where you lack coverage. These could be topics, specific channels, or types of content that your audience is interested in but hasn't been addressed. By conducting a content audit and gap analysis, you can ensure that your content calendar addresses your audience's needs and covers all relevant digital channels effectively.

Crafting a good content calendar will need understanding of each digital channel's unique vibe. You need to tailor content to match audience expectations on platforms like Instagram, LinkedIn, etc. Schedule diverse posts, from educational content to fun behind-the-scenes glimpses based on the product/service. Leverage analytics to identify peak engagement times. Mix up formats—videos, infographics, and polls to keep it fresh. Plan thematic campaigns for cohesive storytelling.

To create a content calendar for different digital channels, start by planning your content strategy and mix: 1. Identify Your Goals 2.Content Mix 3.Scheduling For instance, if your goal is to increase brand awareness, plan to share visually appealing content like videos and infographics on social media channels with a consistent posting schedule.

In addition, make sure you have covered all your relevant themes and topics. Start with identifying the key areas for your communication, such as company, trends and specific topics that are relevant for your industry. Then, you break these down into sub-topics, e. g. company > general news, new products, company culture trends > industry trends, AI, marketing trends topic > best practices, tricks and hacks, new research, your experience You should also define how often you would like to cover each key area and each sub-topic. If you want to take it a step further, also match the key areas and topics with your personas/audiences. to make sure that you have relevant topics for each group.

For digital and social content calendars there are plenty of options out there from companies that marry together measurement and analytics with content planning and publishing. If you are seeking a third-party solution not tied to one of these tools, then I highly recommend Airtable.com. What set's it apart is that is 'low code/no code' database building in a web browser. It is point and click and initially looks like a Google Sheet on steroids but prettier. But underneath the hood it has a ton of functionality, plugin's and process and organisation features that sets it apart from others on the market.

Creating content calendar for multiple channels depends on the type of audience and the hygiene of a platform. The format of content consumed on Instagram is different from that on LinkedIn or even Twitter. Besides knowing what topics should you create content, you also need to focus on the channel. This will help you segregate content and also repurpose it for different channels. A 10 min YouTube video can be used for Instagram reels, a blog for website, a short content for LinkedIn and even a carousel for a follow up. This all can then be clubbed to create a newsletter. Easy peasy ??

Remember that a content calendar - much like your branding strategy and brand voice - is unique to your organisation. It should be tailored to meet your specific needs. Not only to plan your content effectively but also easy to implement and maintain for your team. When you create a content calendar for different digital channels, consider not only the content itself but also timing and context. Tailor your content mix to align with your goals to ensure it resonates with your audience. Be strategic in your approach and your content calendar will be an invaluable tool for your digital strategy.

When creating a content calendar for different digital channels, here's what else to consider: Tailor your content for different target audiences across channels. Maximize efficiency by repurposing content when appropriate and Align your content with specific goals for each channel. Whether it's brand awareness on social media or lead generation through email, your content should serve the intended purpose on each digital platform.