Do you want to make your Instagram feed more appealing, consistent, and recognizable? A cohesive theme can help you achieve that by creating a visual harmony and identity for your content. In this article, we'll show you how to create a cohesive Instagram theme in six easy steps.
The first step is to decide what kind of content you want to share and what style you want to express. Your niche and style should reflect your personality, values, and goals. For example, if you're a travel blogger, you might choose a bright and adventurous style. If you're a fitness coach, you might choose a clean and motivational style. Think about what makes you unique and what you want to communicate to your audience.
Style is relevant when it comes to Instagram, however, authentic content that isn't over edited and planned can actually outperform 'styled' content. With that being said, a niche is very important and pages that have a clear niche, are able to build more engaged audiences.
Color palette: Pick 3-5 colors to use consistently in your photos and edits for a unified look. Editing style: Develop a consistent editing style, using the same filters, presets, or adjustments for all your images. Content type: Decide what to post: photos of yourself, your products, or your work? Grid layout: Arrange your photos on your grid in a specific pattern or layout, or simply post them randomly. Creative twist: To add a creative touch, try using negative space, balancing different weights and angles, and embracing imperfection.
Si vous n'avez pas d'idées, inspirez-vous des contenus de vos concurrents. N'hésitez pas à adapter un contenu qui ne correspond pas tout à fait à votre domaine (mais qui pourrait l'être) ! Et surtout bien penser à la cohérence et à l'homogénéisation de tous vos contenus ! Il faut qu'il y ait comme un fil rouge qui relie tout les contenus publiés sur votre page.
To create a cohesive Instagram theme for a client, start by understanding their brand and audience. Use a consistent color palette and style. Plan a content calendar, pay attention to the overall grid layout, and incorporate trending hashtags. Engage with the audience through compelling captions and analyze post performance with Instagram Insights. This approach will help the marketing manager maintain a consistent and engaging theme for the client's Instagram presence.
Honestly... hire a graphic designer. DO IT! It's worth the $1000 to get someone to design you a brand toolkit well. Sometimes it's better to delegate to someone who nails this space.
The next step is to pick a color palette that matches your niche and style. A color palette is a set of colors that you use consistently throughout your posts. It helps to create a mood, a vibe, and a connection with your followers. You can use tools like Coolors or Adobe Color to generate and save your color palette. You can also get inspiration from other accounts, magazines, or nature. Try to stick to 3-5 colors that work well together and avoid too many contrasting or clashing colors.
When you have to pick a color palette for your work, you shouldn't keep in mind only your niche and your style, but color theory. What does orange convey? What does a pastel palette symbolizes socially, in contrast to a neutral or a grayscale one? Using tools is useful to check whether your palette is legible, and whether the colors aren't clashing. I truly believe it's fundamental to have at least a little bit of knowledge of color theory and historical color applications before picking a palette, even if it "looks like it will work".
It can be helpful asking friends and family for feedback on your chosen colours without giving them context on why you have chosen them. Asking them questions such as: what do these colours make you feel? do you think these colours represent me/ my brand? Besides this, make sure to test out the colours you choose in different assets such as by drafting social media posts, in a slide deck, icons, etc to make sure the colours work well together in a range of contexts.
Pas plus de trois couleurs différentes sur le même visuel (sans compter le noir ou le blanc). Utiliser les mêmes tonalités de couleurs (pas de mélange entre couleur vive et pastel par exemple). Et créer un contenu inclusif en pensant à tous ceux qui ont des problèmes de vus : malvoyant, daltonisme, dyslexie, ... Pour finir, partagez votre visuel autour de vous et regardez leur réaction.
The third step is to use filters and presets to edit your photos and videos. Filters and presets are pre-made adjustments that you can apply to your images to enhance them and make them more consistent. You can use apps like VSCO, Lightroom, or Snapseed to create or use filters and presets. You can also buy or download them from other creators. Try to use the same or similar filters and presets for all your posts to create a cohesive look and feel.
In my opinion, although presets and filters can be really useful to create an uniform look for your account, there's a growing rejection towards filter using (especially if it's a personal brand) among certain demographics. Plus, if you're selling products, you should be trying to make your pictures' colors look as close to real life as possible. When it comes to product pictures, presets should be carefully crafted, and you should be open to changing those presets throughout time as your brand evolves.
Utilisez des filtres et des préréglages identiques ou similaires pour tous vos messages afin de créer une apparence cohérente ou ... n'en utilisez pas du tout ... ?a marche aussi !
The fourth step is to plan your layout and arrange your posts in a way that creates a balance and a flow. Your layout is how your posts appear on your profile page as a grid. You can use apps like Preview, UNUM, or Planoly to preview and schedule your posts and see how they look together. You can also use different types of posts, such as photos, videos, carousels, reels, or stories, to add variety and interest. Try to alternate between different colors, angles, subjects, and formats to create a dynamic and harmonious layout.
I would also encourage using Pinterest to see how visuals come together as a larger mood board. You'll quickly see what feels chaotic (which may be what you're looking for) and what feels cohesive.
It's also important to pick a sustainable layout. For instance, I notice lots of brands and influencers pick post layouts where their individual Instagram posts flow together (such as lettering, pictures, etc.) However, if they decide to pivot or want to post an announcement that doesn't fit that layout, the whole thing becomes incohesive. Pick a layout method that is sustainable, cohesive with the brand, and easy to pivot from.
Planning your layout before making the posts live is a great way to see how the whole feed would look like. I make use of Canva or Planoly to see how my posts will look like and then make changes wherever necessary. You can make use of any such tools that help you visualize how your feed would look like after 9-12 posts at least.
Utiliser Canva permet de se rendre compte facilement et rapidement du rendu final de vos publications et de pouvoir les retravailler si besoin. Préparez un mood board sur Pinterest peut aussi vous aider.
The fifth step is to write engaging captions that complement your visuals and connect with your audience. Your captions are the text that accompanies your posts and tells your story, your message, or your call to action. You can use apps like Caption Writer, Captiona, or Caption Expert to generate or improve your captions. You can also use hashtags, emojis, questions, or quotes to add personality and relevance. Try to write captions that are clear, concise, and captivating and that match your tone and voice.
Remember that at the end of the day, you are trying to provide value for your audience. Whether that value is entertainment, educational information, ideas, motivation, etc., be sure to identify what value you are trying to deliver for each caption you write.
Ne pas faire de légendes trop longue ou n'utilisez pas trop d'emojis. Il faut un juste milieu. La simplicité, l'humour, le naturel et les hashtags sont très appréciés sur les réseaux alors servez-vous en !
The sixth and final step is to be consistent and authentic with your theme and your content. Consistency means posting regularly, using the same style, color, filter, layout, and caption for all your posts. Authenticity means being true to yourself, your niche, and your audience. It means sharing your values, your passions, your challenges, and your achievements. It means being honest, transparent, and relatable. By being consistent and authentic, you can create a cohesive Instagram theme that attracts, engages, and retains your followers.
Your Instagram theme is your visual handshake. Choose a consistent color palette and filter to create a cohesive look. Mix up content types - photos, quotes, behind-the-scenes. Stay true to your brand's voice and values. Authenticity attracts; let your brand's unique story unfold visually. Engage with your audience genuinely. A consistent, authentic theme is a visual story that captivates.
This can be a challenge: consistency can, sometimes, take away the authenticity. Check personal profiles, look at your friends for inspirations, small brands, DIY venues, anything that aims to reach niche audiences or that's just organically created by a person. Brand rejection grows by the day due to co-opting discourses with the aim of selling something. Tread very lightly in that line. In my experience, followers will want to stay more for your authenticity, originality and honesty than for your consistency.
One things you need to add is the ?Recommendation ?Reviews Marketing is ZERO if you don't have any reviews to be showed. No pallete, content, strategies will workout. The only thing that sell is Brand and Brand is only build by public :)
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In my experience, creating a cohesive Instagram theme involves defining your Aesthetic. For example, decide on a style that reflects your brand or personal identity. This could be a certain color scheme, mood, or subject matter. Consistency in these elements helps in building a recognizable theme. Remember, while consistency is key, it’s also important to keep your content fresh and engaging. Your theme should evolve with your interests and audience preferences.
This could be an unpopular take, but the visual theme doesn't matter if you're focused more on aesthetics than actually connecting with your audience. Define the "why": WHY would someone follow your account? Each post has to correlate with that why. Over time a more unique visual brand will emerge than you ever could have pre-planned