Marketing content is one of the most powerful tools to communicate your value proposition, engage your audience, and persuade them to take action. But how can you create clear and simple marketing content while staying creative and original? Here are some tips to help you balance clarity, simplicity, and creativity in your marketing content.
The first step to creating clear and simple marketing content is to know your audience. Who are they, what are their needs, goals, challenges, and preferences? How do they consume and process information? What tone and style resonate with them? By understanding your audience, you can tailor your content to their context, expectations, and language. You can also avoid jargon, technical terms, or assumptions that might confuse or alienate them.
In the digital space, Brands have their own personality and voices, Content creation requires the right balance of creativity and originality for community engagement, You need to make the content marketing system in a way that the team always creates simple and creative content, For example: Identify Message and Audience ↓ Craft Compelling Narrative ↓ Simplify Language and Visuals ↓ Team Collaboration and Feedback ↓ AI Tools Integration (GPT-3, Style Transfer) ↓ Content Generation and Review ↓ Deliver to Platforms ↓ Engage with Audience By leveraging AI tools & fostering collaboration, you can create creative, and original content that resonates with your audience.
The second step to creating clear and simple marketing content is to define your purpose. What do you want your content to achieve? What is the main message or idea you want to convey? What is the call to action you want your audience to follow? By defining your purpose, you can focus your content on the most relevant and valuable information. You can also eliminate any unnecessary or distracting details that might dilute or obscure your message.
Once you know where you want to redirect your audience in the end, curate your CTAs in a way so they all be cohesive and should not distract the audience in any way.
The third step to creating clear and simple marketing content is to use simple and clear language. Simple and clear language means using short and simple sentences, active and concrete verbs, and familiar and precise words. It also means avoiding long and complex sentences, passive and vague verbs, and unfamiliar and ambiguous words. Simple and clear language helps your audience understand your content easily and quickly. It also helps you avoid confusion, misunderstanding, or boredom.
A simple language goes a long way. If you are looking forward to reaching a wide audience, you need to know that everyone has their own understanding levels. By avoiding complex sentences and languages, you make sure that you connect with every type of audience.
The fourth step to creating clear and simple marketing content is to be creative and original. Creative and original content means using stories, metaphors, analogies, examples, or humor to illustrate your points, connect with your audience, and stand out from the crowd. It also means avoiding clichés, platitudes, or generic statements that might sound boring, bland, or insincere. Creative and original content helps your audience remember your content, relate to your brand, and trust your authority.
Proofread. Proofread. Proofread. Before giving a headsup, make sure you go through your content all over and see if you, yourself would want to see the whole content or not? If not, chop. Chop it to most readable length and humour. Make it intriguing. Like if someone has started reading your content, they would want to dive in more.
The fifth step to creating clear and simple marketing content is to format your content. Formatting your content means using headings, subheadings, bullet points, lists, or other visual elements to organize your content, highlight the key points, and break up the text. It also means using white space, images, colors, or fonts to enhance your content, attract attention, and create contrast. Formatting your content helps your audience scan your content, find the information they need, and enjoy the reading experience.
The sixth and final step to creating clear and simple marketing content is to test and refine your content. Testing and refining your content means getting feedback from your audience, colleagues, or experts to evaluate the effectiveness, clarity, simplicity, and creativity of your content. It also means making changes, improvements, or corrections based on the feedback. Testing and refining your content helps you ensure that your content meets your purpose, satisfies your audience, and achieves your goals.
Add a personal touch to make your content unique. It also helps if you can bring another business or person in to your content. An example would be adding "I had a client that sells widgets try (concept) a few weeks ago and they were able to finish 10 hours sooner than before". This approach gets the point across, but adds a personal (or business) experience to make it their own.