How can you create a brand identity that reflects your organization's values?

Crafting a robust brand identity begins from within the organization. Internal communication serves as the linchpin in this process, shaping how employees perceive and embody the brand’s values. When employees are aligned with the brand’s mission and values, they become powerful ambassadors, influencing external perceptions through their interactions. By fostering a culture of open dialogue and collaboration, organizations can cultivate a cohesive brand identity that resonates authentically.

In my experience, events are at the core of brand identity. Whenever the public has an opportunity to engage with an event process or product, their brains are making rapid fire decisions about who you are and what is important to you. They are deciding in real time if you align with their own values. Thoughtfulness in this area, even more so than budget, go along way in establishing your organizational priorities.

Make sure your company values are readily known by your employees first. Then wrap your branding around those values. If you say customers come first, follow that up with what you say in your literature and interactions with your customers. But most importantly develop the best in class customer service to be able to do what you say you will.

First and foremost, define & create core values. Communicate the same from top to bottom of the organization. Then start living it within the organization. Now communicate the same to outside world and practice + implement the same without much thinking of profits or losses........A powerful Brand Identity is automatically created.

Don't skip this step! It's actually the most important one. Your values should be the driving force behind your organizational culture. Your values will guide how you approach your work and underpin the purpose or reason behind what you do. So, it's crucial to give careful thought to your values and ensure they align with your mission and vision.

Before we actually design the elements for identity creation we reach out and talk to our target audience through different channels both online and offline. We administer google forms online or send survey forms on mail, WhatsApp and even try and connect through their social media handles and other prominent touch points. This is followed by an in-depth analysis of the views meticulous planning, to gauge how our audiences perceive and engage with the brand and finally the implementation of The Brand identity by selecting the right components.

Brand Identity is the DNA the very essence of an organization To communicate the values well the choice of Brand elements is very important. The logos the fonts used the colors and the overall visual identity has to be well curated to create the right personality of the organization. Technology driven organisations like Accenture frequently go for blue, silver, white, grey colors. Use of symbols emblems etc. all define the organizational culture. Ours is an education based organization so we use a prominent Maroon color with a Globe in the first letter that implies cross-cultural sensitization also global values and competencies amongst students our web n Tech team leverages logo maker and even Canva for getting the right output.

Consistency in your brand messaging through marketing campaigns and collateral helps build brand awareness. It is said individuals need to be exposed to the same information 3x before they will truly remember. Making sure you messaging is consistent will help to ensure your brand leaves a lasting impression and drive brand recognition.

Update your identity. This is show business, and what we must do to be competitive is to be relevant we must remain in the zeitgeist. If we do not someone else will. We do not have to alter our core values or methods of doing business. We just have to keep current and remain flexible. What is sure is that the client and what they think they want will change we must adjust how get to success not necessarily the route we take.

Remember to evolve your brand identity as your company grows and scales it’s ok to re imagine. When you know better - do better!

When I consider, my branding or any advertisement or connections I always try to remain intentional. Your values are gonna be lined with how intentional you are and should be at the forefront of your mission and work.

Transform your brand identity into a captivating narrative, weaving the essence of your values into an immersive experience. Picture your brand as a story, each element a chapter unfolding seamlessly. Infuse the atmosphere with colors that resonate with your values, making every event a canvas of emotions. Let your logo be the protagonist, a symbol echoing your mission. Embrace the script, guiding your audience through the journey. Your brand's voice, resonates in every communication. Applying your identity is not a mere task; it's crafting a masterpiece where every detail contributes towards your values. As your brand evolves, let it not just follow trends but set them, becoming a timeless tale that lingers in the hearts of your audience.