How can you create brand content guidelines for virtual events?

Creating brand content guidelines for virtual events involves defining clear, consistent standards. Start by establishing the brand voice and messaging tone appropriate for virtual platforms. Outline specific visual styles for presentations, including logo usage, color schemes, and typography. Develop content formats and templates for various event elements like webinars, digital brochures, and social media posts. Include guidelines for engaging and interactive content, leveraging multimedia effectively. Set standards for accessibility and inclusivity. Finally, incorporate best practices for digital engagement to maximize attendee interaction and brand experience.

Sometimes, you have to dig deeper into your event's purpose. This will help outline specific messages you wish to convey. This includes envisioning your ideal attendees in vivid detail and understanding their unique needs, challenges, and preferences. This approach ensures a content plan that can better connect with your brand identity, value proposition, and tone of voice.

Crafting strong brand guidelines for virtual events hinges on understanding your goals, audience, and chosen platform. Define your voice, design cohesive visuals and audio, plan engaging content across pre-event, live, and post-event stages, and actively optimize based on audience feedback. By prioritizing value and accessibility, you'll ensure a branded experience that resonates and reinforces your identity.

In crafting brand content guidelines for virtual events, the key is to intertwine your objectives and audience needs with an innovative content strategy. Monitor and adapt your content & strategic approach, ensuring it resonates and moves you in the direction of your goals. Make sure to “beta-test” different content types and engagement strategies in various virtual settings to see what resonates best with your audience - the data is often surprising!

One effective strategy is to see if you can leverage and repurpose your virtual event content via multiple platforms. For example, if you're planning a livestream, there are ways to livestream to LinkedIn Live and another channel (like your website, or Twitch) at the same time. Then, if relevant, you can use the resulting video and share it on your YouTube channel, for example, for those who missed the live event.

Meiner Meinung nach sollten wir jedoch den Fokus st?rker auf die Benutzererfahrung legen. Ein interaktives Webinar kann beispielsweise mehr Engagement f?rdern als eine einfache Podiumsdiskussion. Ich sehe auch einen wachsenden Trend hin zu hybriden Formaten, die sowohl Live-Elemente als auch aufgezeichnete Segmente kombinieren. Dies bietet das Beste aus beiden Welten – die Dynamik des Live-Events und die Flexibilit?t der Aufzeichnung. Für mich sollte bei der Plattformwahl aber immer die Benutzerfreundlichkeit an erster Stelle stehen. Eine intuitive, leicht zug?ngliche Plattform kann die Teilnehmererfahrung erheblich verbessern und somit den Erfolg des Events steigern.

In addition to the answers given here, one of the important points in platform selection is measurement. It is important to choose channels where you can measure and analyze the audience you reach. Because this measurement will be the biggest guide for your future projects and events. The most important measurement criterias are the number of people watching, the professions, geography, age range, field of work, experience in the field, and the technology they use. Choosing platforms that do not provide this type of data will make it difficult to measure the impact of your event and will cause misinterpretations.

Pour avoir orchestré une douzaine d’événements virtuels pour une institution culturelle au début de la pandémie, nous avions opté pour deux formats (des visites guidées virtuelles et des Q&A avec des experts). Ces derniers étaient diffusés en Facebook live pour maximiser notre audience et nous utilisions nos autres canaux (infolettre, site web, médias sociaux) pour en faire la promotion. Ce qui a le mieux fonctionné était de réussir à créer un rendez-vous hebdomadaire, les jeudis midi. L’horaire choisi permettait également de rejoindre tant des publics en Amérique du Nord qu’en Europe. Enfin, les contenus restaient en ligne après la diffusion live avec l’avantage de pouvoir interagir avec le guide ou les experts lorsque écoutés en direct.

It is important to check out the different platforms available, analyse their pros and cons - features and feasibility (if one has to purchase a membership to join or set up an account). It always helps to create a checklist of the essentials - recording function, chat, mute/unmute, creating virtual rooms etc. In case you are considering to purchase a membership, make sure you take a demo and tally your checklist.

Don't overthink this. Just open up Notion or Notepad or whatever and write down the types of content you want to promote the event with and the types of content you want to come OUT of the event (e.g. recap videos, YT shorts, Twitter/X threads, etc.). Then, think REALISTICALLY about what your team can handle. Quality content is better than quantity, every single time. Crunch kills creativity, so plan in EXTRA buffer time. Then just put dates down, but honestly the dates are the least important part.

Planning content for virtual events is similar to planning content for in-person events. The main difference is you'll want to keep the digital-only factor top-of-mind when developing your plan and calendar. For instance, you could request that panelists schedule their event announcements for the same date/time and use the same account tags/hashtags to maximize reach. You will also want to determine how to create content before, during, and after the event. Tactics could include: - Sending attendees an exclusive workbook when they register - Recording the event to post-produce clips for social - Using the event audio for podcast episodes - Taking screenshots - Allowing attendees to download presentation slides and additional content

Having a content plan or calendar is super important, especially when you're juggling a lot of tasks! It helps you schedule your content in advance, so you can reach your audience at the right time and in the right way. Think of it like a roadmap for your content – it keeps you organized and on track.

Planning content must be promoted at all times. This is the best way to convert strategy into engagement. This makes sure that all marketing efforts have been taken care of.

Want to leave a great impression on your event attendees? Make sure the content you will be discussing about is bite-sized and easy to understand. People, in general, get bored very quickly. Especially in virtual events. So, make your content on brand but make it short, sweet, and interesting.

I’m not sure I agree with tone and style being adapted based on the medium being used, or the audience you’re targeting. The fact is, if you need to modify your messaging or brand voice based on your audience, you’re probably not directing your message to the RIGHT audience. Being authentic simply means being clear about who you are. Also, are potential partners using your equity to reach some elusive target consumer? Benefiting from the halo of your “cool” factor? Proceed with caution- deals should be mutually beneficial but your cool will be quickly diluted by a partners lack of cool. No amount of money is worth that.

It's crucial to pay attention to your tone and style during events, especially when people are giving you their time and attention. You owe it to them to put in the effort to be authentic. The audience is there for an experience that only you can provide, so it's important to identify the overall feeling you want to create. What do you want your audience to feel during and after the event? What emotions do you want to evoke? Answering these questions will help you shape your tone and style to create a cohesive content universe throughout the event.

Konsistenz ist wichtig, doch Flexibilit?t ist ebenso entscheidend. Ein einheitlicher Ton st?rkt die Markenidentit?t, sollte aber den Kontext nicht ignorieren. Die Anpassung des Tons an verschiedene Formate ist unerl?sslich. Ein formeller Ton mag für Webinare passen, aber Social Media erfordert oft eine lockere Ansprache. Diese Flexibilit?t zeigt das Verst?ndnis für unterschiedliche Publikumsbedürfnisse. Abstimmung des Tons von Rednern und Mitarbeitern mit der ?Markenstimme‘ ist wichtig, doch zu strenge Vorgaben k?nnen Individualit?t und Authentizit?t einschr?nken. Ein harmonischer Mittelweg ist gefragt.

O evento deve seguir o tom de voz da marca. Se há uma linguagem mais informal, isso deve se refletir no webinar. Ressaltando que é esperada autenticidade dos convidados externos à marca, que s?o palestrantes.

Communications is about relationships, so understanding your audience, being authentic and differentiating yourself from competitors are key components of a successful brand voice. A brilliant brand voice is authentic, resonates with customers and is distinctive from the rest.

I would advise relying on your brand guidelines when designing / evaluating design for virtual events (or other content). The brand team can ideally review any event-specific materials ahead of time to help ensure compliance.

Events are just another way for you to create visuals to resonate your softer side. Its a chance for fun, out-the-box content, however this can only work if your are aware of the content shared not only around/in/after the event, meaning you create supporting content as a part of a bigger picture. It should be based on your brand values, colors, and anything you can rely on as a base, and not take over them.

6 tips for designing your visuals: Visual Consistency: Use brand colors, logos, and templates for a uniform look. Interactive Elements: Include polls, quizzes, and infographics to engage the audience. Optimized for Digital: Use clear fonts and uncluttered layouts for easy viewing on screens Clear and Concise Messaging: Keep text brief and to the point, focusing on key messages to avoid overwhelming the audience. Mobile-Friendly Design: Ensure all content is easily accessible and visually appealing on mobile devices, given many attendees may join via smartphones or tablets. Accessibility Features Design content with accessibility in mind, like using alt text for images and providing subtitles or transcripts for audio and video elements

Hire a designer. The rest of this post will just be fluff because honestly the best thing you can do is hire a person that is better at design than you are. THAT'S your job as the person in charge of content marketing.

Virtual events are nothing like in-person ones. If something technical goes wrong, you're screwed. Make sure that everything works properly beforehand or you'll portray a bad image of your company to potential customers.

Recomendo que os conteúdos de marca apresentados nos eventos online sejam inéditos, com apura??o jornalística de excelência e de interesse real do target. Só assim se justifica que, em meio a tanto conteúdo (superficial) produzido na internet e à escassez de tempo, aquelas pessoas tenham se inscrito no seu webinar ou live. Presenteie esses prospects com o melhor conteúdo possível; eles merecem!

Adapting content based on monitoring results is essential in the dynamic landscape of the internet. Trends change, audience preferences evolve, and search engine algorithms are updated. Regularly optimizing content ensures that it remains relevant, visible, and competitive.

The results when taken constructively can do wonders and so do the monitoring of the campaigns. The amount of clicks, shares and other engagement metrics helps in gauging what is working and what isn’t. After reading the analytics, you can easily make changes!

Coletar feedback do público é um processo valioso para aprimorar o conteúdo de eventos virtuais. Através de pesquisas pós-evento, enquetes e análise de comentários, por exemplo, é possível entender as necessidades, interesses e preferências da audiência. Essas informa??es diretas permitem adaptar o conteúdo para melhor atender às expectativas do público, seja ajustando tópicos, formatos ou palestrantes. Além disso, o feedback ajuda a identificar pontos fortes e áreas de melhoria, permitindo uma evolu??o constante do conteúdo para futuros eventos virtuais. Isso n?o só aumenta a satisfa??o do público, mas também fortalece a conex?o entre a marca e seus participantes, resultando em eventos mais bem-sucedidos e de real interesse do público.

Don't forget to not only monitor during and right after the event, but also a month or quarter later, especially if your content is available as an on-demand video after the live virtual event has passed.

?? Creating brand content guidelines for virtual events involves establishing a set of instructions and standards to ensure consistency in how your brand is presented during online engagements. This includes defining the brand's voice, visual elements, and messaging structure. Guidelines cover aspects such as logo usage, color schemes, content structure, interactive features, and accessibility considerations. The aim is to maintain a cohesive and recognizable brand identity across various virtual platforms, with periodic reviews and updates to adapt to evolving needs. Regular training and feedback mechanisms contribute to the continual refinement of these guidelines.

As I have understood, Virtual events require a lot of Pre and Post engagement with the audience. As a prequel to the event there is a requirement to inform the audience about the event. As a post event engagement it is important to capture the feedback of the event. Thus it is important to map out the content requirement for the event keeping in mind the above. The brand voice and guidelines should reflect in all the content that is published pertaining to the event.

An issue with virtual events so often overlooked is the technology -ensuring it works and how to deal with things going wrong. Strategies like having multiple people online at the same time who can step in if one drops out is so important once you have your audience engaged. An event can collapse in moments due to technical issues or failures, so this is key.

The virtual event I organised, had guests from different time zones (ranging from 1 hr to 13hr difference). While charting out the event plan (date & time specially), I created a calendar considering the different time zones, holidays, work culture (usual clock-in and clock-out times) and day-light saving. This helped in making sure all attendees were comfortable in attending the event and resulted in a significant increase in attendance. It is essential to give utmost attention to detail, eg. whether there are enough breaks during the event, or if everyone would be comfortable in a fast-paced sessions.

When you host a virtual event, you want to create an experience! Make sure that every aspect of the event screams you brand — the content that funnels to the event, the music you choose, the visuals, the engagement points — connect everything to the brand and how you want your participants to feel.