How can you create a better online profile?

LinkedIn is my social of choice. Here's why: 1. Troll free! Even though some 800 million profiles call LinkedIn home, there isn't the widespread bad behaviour that plagues other social platforms. The reason? Bad actors have real consequences (kiss your next job goodbye) 2. Drama free! LinkedIn gets a large chunk if its revenue from Premium subs, and doesn't overly rely on advertisers. The result? A business model that aligns with the user's interests and doesn't promote drama, misinformation, or hate for short-term engagement. 3. Healthy Social. I find posts on LinkedIn to be far less impulse driven, and far more thoughtful. Consequently, it's a healthier platform to create and consume, with friendly users a reflection of that health.

Use a clear and professional photo. Put accurate info about your work, education, skills, and goals. Write a good headline by making it catchy. Share your awards, projects, and skills to show you're good at what you do. Use the right words for people to find you easily when searching. Share and comment on relevant content related to your job. It builds credibility and visibility. Add colleagues and industry contacts to your network. Request endorsements from people you've collaborated with to showcase your skills and credibility. Always keep your profile updated and professional.

Use the social media platforms where your target clients hang out. Don't dismiss a platform just because you don't like it, or it's not something you typically use. You should be aware of all the different types of platforms, including ones such as Pinterest and Instagram (if your service is visual), TikTok and even Google Business Profile - which has its own blogging facility.

Authentically showing your personality, skills, and talents is key to improving your online profile. Selecting a platform that fits your target audience and goals should be your first step. Examine the websites that your target audience frequents and modify your profile to suit their requirements and inclinations. Concentrate on producing excellent content that attracts readers and delivers value. To create deep connections, engage with your audience and add new content to your profile on a regular basis. Finally, to create a great first impression, make sure all platforms are consistent, use high-quality photographs, and craft an engaging bio.

Try enhancing your LinkedIn profile by updating your professional photo and headline, crafting a compelling summary that highlights your unique achievements, and detailing your professional journey in the experience section with relevant media. Regularly update your skills, seek endorsements, and request recommendations for credibility. Engage with your network by sharing content and participating in discussions. Personalize your URL, update contact info, follow industry leaders, and join groups to stay informed. Regularly review and refresh your profile to reflect your career growth.

Your social media profile, especially your LinkedIn profile, is not a CV. It's not a list of the jobs you've had, the work you've done and the 'job type' you currently hold. It needs to be something that speaks to your target client base and referral partner. It should convey how you can help them, and why they should want to connect with you. Always think about your ideal client. What do they want to see? What do they want to know? What is important to them?

Optimise important components of your online profile, such as your summary, headline, and profile photo, to best represent your expertise and personal brand. Employ a polished, high-quality photo, create a catchy title that emphasises your special selling point, and compose a succinct but powerful synopsis that shows your abilities and achievements. To keep your profile interesting and current, you should also customise it for your intended audience, use relevant keywords for search engine optimisation, and update it frequently with new accomplishments and information. Finally, use multimedia components like links to your portfolio and movies to improve the visual appeal of your profile and successfully highlight your work.

While many people will have a physical portfolio of their work, wery few people showcase their work digitally. By using screenshots, images, videos, you can easily make yourself stand out, as well as construct a narrative of your brand.

Bettering your online profile requires taking a few important actions. Establish your target market and distinctive value offer first. Make use of a polished profile photo and write an engaging bio that showcases your abilities and achievements. To highlight your work and experience, add pertinent content to your profile on a regular basis, such as articles, portfolio pieces, or client endorsements. Take part in conversations with your audience and establish connections with other professionals in your field to engage them. Lastly, use multimedia components like infographics and movies to enhance the visual appeal and uniqueness of your profile.

Social media accounts, especially LinkedIn, are not about broadcasting your message to the world. They're about offering value, helping others and being social. The clue is in the name. If you're just a shouty, look at me sort of person - you'll be posting in a vacuum. Instead make an effort to interact with others. Give their posts love and attention, and they'll see you as someone who cares. They'll also see your posts more often in their feed.

You know that feeling when you look for a company, and their site has a message "Under Construction - launching in 2019"? That's what goes through someone's head when they see no signs of life on your online profile. No posts, No activities, No engagement = Red flag If you dont have content, that's fine. Do engage with people, either through comments or reposting content from others. Always show signs of life!

Keep it Fresh! An online profile is only as effective as its latest update. Think of it like the weather forecast—today’s weather often looks very different from what the 10-day forecast predicted. Fresh, updated information is always more accurate and useful than outdated details.

Consider how your profile will look on different platforms, such as mobile, tablet and desktop machines. Profile images, banner images and even feature images can look very different across the devices. Text that is legible on a desktop PC may be too small, or completely covered up on a mobile. Also consider which device most of your connections will be using when they look at your profile. There's no point focusing your efforts on desktop, if your target audience, connections and followers prefer mobile.