How can you create a B2B brand positioning strategy?

In the dynamic landscape of B2B, our brand's positioning is the compass that guides us through the clutter and propels us toward success. As leaders, it's crucial to strategize deliberately, ensuring our brand stands out and resonates powerfully with our target audience. Here's a quick guide on creating a robust B2B brand positioning strategy according to my experience: 1. Know Thyself. 2. Understand the Audience. 3. Competitive Landscape Analysis. 4. Clarity is Key. 5. Consistency Across Channels. 6. Flexibility for Evolution. 7. Engage and Seek Feedback. Note that our brand is more than just a logo or a tagline; it's an experience. A B2B brand positioning strategy that speaks volumes and leaves an indelible mark on our industry.

The brand strategy position needs to be developed first with the audience segmentation and messaging that creates and protects the brand. Once the message or slogan is developed it cannot be changed because it degrades the brand. Staples Easy Button is a great example. "That was easy" is the slogan and you hear it when you press the button and see it on all branding. A brand's strategy and slogan are designed to resonate with your key stakeholders and audience and encompass your company's mission. Once it is established, the brand name equals the products. So, Kleenex is a great example. Kleenex branding made it synonymous with tissue. The same principles apply to b-b, technology, energy and financial industries.

Have a Functional Website and a Verifiable Company E-Mail Address It is essential to have a Functional and Interactive company website and official e-mail if you are to effectively engage a B2B relationship that will help create opportunities for your product or services. The reason is that it helps to authenticate your operational activities as a firm and makes your engagement with your client trustworthy and reliable. More importantly, it also helps to complement your brand proposition and brand elements as the company's colour schemes, logos and other liveries are consistent with all communication channels.

Most B2B companies assume their target market are decision makers. That's a mistake. Decision makers don't have the time to scout, compare, shortlist, and ultimately, choose. They delegate the task to someone else. And that task might be overseen by someone different. All of these before the solution reaches the boss' eyes. It is crucial to craft a value proposition that convinces executives from the first go. Yes. BUT you must have a brand experience designed to hook advocates and persuade them to think your solution is the best out there. However, that can't be simply achieved with a cool brand statement. You need to build a whole experience for the advocates. So they can be encouraged enough to tell to their leaders about you.

Crafting a clear value proposition is the key in standing out from the competition. My go-to formula involves delving deep into understanding my audience—grasping their pain points and desires. Then, it's about pinpointing what makes my product unique, that special edge. I'm a big fan of using frameworks like the Value Proposition Canvas to structure thoughts, matching customer jobs, pains, and gains with product features and benefits. Another ace up my sleeve is the killer Unique Value Proposition—headlines, subheadlines, bullet points, and visuals working in harmony. Testing with the audience, welcoming feedback, and staying agile is key in this ever-evolving journey of crafting a compelling value proposition!

I suggest to start from the beginings to enhance a solid B2B Brand Positioning several strategies by fulfilling three vital strategic questions: 1 Which are the industries the company is running along through? 2 Which markets are being attended by the company? 3 Which lines and products & services are being handled by the company to clients? Then you should make as a key step an efective linkage of all your current industry - products - markets - combinations droped as output of this assessment process in order to set accurately if all them are aligned to your prior vision & mission. That's a great opportunity to set which one element is aligned and which one other is not. You will have several solid key B2B branding proposals.

This is where the magic happens. Don’t settle for being another safe, boring B2B brand. For decades, there’s been this expectation that B2B should be stuffy and buttoned up. But the reality is that people buy from people, and personality stands out. Be strategic about building a brand personality that will cut through the noise and tie it back to your customer in a meaningful way.

Hi ... There's no more B2B or B2C ! Its more to do with Human2Human (H2H). Reflect on these lines: Branding is all about creating differences ! 》》 Understand individual roles! (Create mental structures) 》》Define your 'Brand Purpose' and 'Brand Equity' ! 》》Be different . Old strategies don't work ! (Differentiation strategy) 》》Keep your customers for life. Seamless Customer Experience! (Derive consumer insights on products/services differentiation) 》》Consumer interpretation is the real 'brand positioning' ! 》》Supreme art of 'Brand Postioning' is to subdue the Competition! #rkquestions....Brands cannot be expected to last forever ! Agree ?#QuestionForGroup Follow #rkthoughts #rkquestions