How can you create an amazing esports event?

Think fan first. Put yourself in the shoes of an attendee - how can you make a memorable experience for years to come, something they will proudly discuss with friends and family long after the event has gone. From activations to goodie bags down to food/drink and even signage at the event can all have a massive impact, make it an environment for fans to showcase all their passion and they'll do the rest for you.

Have your vision of the type of event you would like to create. Get research about the type of event your target audience would like to attend or are already attending. Research sponsors and reach out early. What are their criteria? Is this a regular event? Is this an annual event? Is a demo small scale event? What dates to avoid? What dates to align to maximise interest?

If you want to plan an amazing esports event, you have to define what is currently "amazing", because what was amazing in the past isn't necessarily amazing at the moment and what's amazing now won't necessarily be considered amazing at the time of the event execution. We have to make sure that what we're planning aligns with what's happening around us, especially in the game community, and take into to consideration the players' and audience's interests, likes and dislikes to be able to create an event that's up to their expectations.

Know your goals: Setting clear objectives is paramount before diving into planning an esports event. Define the purpose, target audience, featured games, and success metrics. A well-defined goal streamlines efforts and resource allocation.

A successful esports event is one which professionally satisfies player expectation and provides entertainment for the attendees of the event. Chew on this: "What would I want to get out of this event as a player? As a gamer? As an attendee?" and you'll soon establish the core elements you need in order to create a memorable esports event.

I disagree with the notion that the venue of the event needs to centered around esports or gaming in general. I’ve worked events hosted in large restaurants to garner more spectators and it was a fantastic change of pace. The goal of the event should be to accommodate guests and reach as many people as possible. When looking for suitable locations you of course need to account for Internet, power usage, spectator viewing, accessibility and even desired location. Don’t be afraid to take some challenges and go against the grain, those events end up being real game changers! To garner the best experience you need to take into account specific details of your event (lighting and sound, parking etc) and tailor the outcome to what you want.

Choose your venue: Finding the right venue is crucial. Consider factors like location, accessibility, capacity, facilities, and cost. Ensure compatibility with technical requirements such as internet connectivity and AV systems.

Antes de tudo é importante saber o tipo de evento e o que se quer atingir com ele. Será um evento esportivo? será direcionado para o público gamer? geek? terá encontro com influenciadores? oferecerá experiências? Isso tudo influencia na busca por patrocinadores, marcas que estar?o no evento e a dimens?o que quer se dar com as ativa??es.

Build your team: Assembling a competent team is essential for event execution. Recruit professionals and volunteers early, assign clear roles, and maintain open communication to ensure everyone works cohesively towards the common goal.

Building a strong team is key to creating an amazing esports event. Recruit professionals and volunteers early, assign clear roles, and keep communication open. This ensures everyone works together smoothly toward the same goal.

O evento precisa saber exatamente qual o seu posicionamento e buscar melhores op??es de divulga??o. Cada evento tem a sua comunidade, cada comunidade tem os seus canais de comunica??o, linguagem e formas de se atingir. Nem sempre a busca por um influenciador grande e caro pode ser a melhor op??o para o seu evento, pois ele pode n?o ter a sinergia ideal para atrair o público desejado e gerar conex?es e engajamento.

Promote your event: Effective promotion is vital to attract participants and spectators. Develop a comprehensive marketing strategy covering target audience, value proposition, channels, and budget. Utilize both online and offline methods to create buzz.

Promoting your esports event is crucial for success. Create a marketing strategy that targets your audience, outlines your unique value, and plans your budget. Utilize online and offline methods like social media, email, flyers, and influencers to spread the word. Develop a captivating brand identity and design to attract participants and spectators alike.

A Audiência precisa entender o evento e como ele se desenvolverá. é importante que os eventos atraiam n?o só as pessoas que v?o comparecer no local, mas que fa?a uma interlocu??o geral com o ecossistema que está inserido. Dessa forma, gamifica??es e sinergias com outras áreas e servi?os similares podem geram uma rea??o em cadeia de atratividade, possibilitando uma participa??o e envolvimento 360.

Engage your audience: Audience engagement is key to a successful event. Employ various interactive techniques like polls, contests, and Q&A sessions to keep attendees entertained and involved. Provide compelling content and commentary to showcase players' skills and personalities.

Engaging your audience is vital for a successful esports event. Keep them entertained and involved with activities like live polls, contests, and Q&A sessions. Offer merchandise and create fan zones to enhance the experience. Provide top-notch content and commentary to highlight the players' skills and personalities, keeping your audience captivated from start to finish.

Evaluate your event: Post-event evaluation is crucial for future improvement. Gather feedback from all stakeholders and analyze relevant data and metrics. Identify strengths and weaknesses to refine strategies for subsequent events.

Antes de avaliar o seu evento é necessário pactuar com as marcas e investidores o que eles realmente buscam e esperam do evento. Deixar claras as expectativas fornece uma possibilidade de avalia??o exata dos resultados. A marca quer maior penetra??o no publico x? quer mais engajamento? busca maiores seguidores em determinada rede social? Tudo isso deve ser contratado antes com o patrocinador para entrega de relatórios estratégicos específicos e utiliza??o posterior em cases de sucesso.

One of the most important parameters of event evaluation is gaining feedback, whether it's from the participants or the event audience. For the audience, send out surveys, assess attendance numbers, viewer engagement and revenue generated. For participants, assess the players' experience in terms of playing conditions, fair competition, scheduling and technical issues. Recognise weakness points in any of these aspects, and make actionable plans to avoid falling into similar mistakes in future events.

The best esports events have the participants in mind. The audience will enjoy themselves if the participants are “all-in”. With that said, you also need to know your audience. Be sure to understand the value they bring to the table. Offering a small token of swag to attendees always ups the game. The atmosphere is also important. Make sure it appeals to both participant and the audience. Envision the final match, the feel of it, the look of it, the sound of it all. Now map backwards looking at the event from every vantage point. If you do this and think through each detail every step of the way back to inception, your event will be amazing! Hasn’t failed me yet!

Eventos n?o possuem modelos fechados ou critérios únicos para serem seguidos. Cada evento é singular e tem suas particularidades, por essa raz?o cada um demanda um projeto complexo, detalhado e individualizado para obter o sucesso desejado.

Here’s what else to consider: Explore additional aspects such as sponsor research, event frequency, and aligning event dates for maximum impact. These factors contribute to the overall success and sustainability of your esports event.

An amazing esports event is created by ensuring quality in terms of teams, league operations, production, broadcast and marketing. Enable and facilitate : - Players to play at their best. - Audience to experience - Brands to showcase - Fans to celebrate

A very important thing to consider is that every minor detail is as important as the biggest detail in the events plan. Ensuring that every step is being done with high quality and that the effort that's being put in it is top notch will not only lead you to excute a textbook "well-organised event" but also make the event joyful and memorable in the participants' and event viewers' minds.