How can you craft a brand story that resonates on every platform?

1 Know your audience

The first step to crafting a brand story that resonates on every platform is to know who you're talking to. You need to understand your target market, their needs, their pain points, and their aspirations. You also need to know where they hang out online, what kind of content they consume, and how they interact with brands. This will help you tailor your brand story to fit their preferences, expectations, and emotions.

2 Define your core message

The next step is to define your core message, or the main idea that you want to convey through your brand story. This is the essence of what you do, why you do it, and how you do it differently from others. Your core message should be clear, concise, and consistent across all platforms. It should also be aligned with your mission, vision, and values, and reflect your brand personality and tone of voice.

3 Choose your format

The third step is to choose the format that best suits your brand story and your platform. Different formats have different strengths and limitations, and you need to consider how they affect your storytelling. For example, a video can show your brand story in action, but it might not be suitable for a platform with limited bandwidth or attention span. A blog post can go into more detail, but it might not be as engaging as a podcast. A infographic can visualize your data, but it might not convey your emotions as well as a testimonial. You need to choose the format that matches your goals, your audience, and your platform.

4 Adapt your content

The fourth step is to adapt your content to fit each platform, without losing your core message or your brand identity. You need to consider the features, functions, and formats of each platform, and how they affect your storytelling. For example, you might need to shorten your content for a tweet, add hashtags for Instagram, or use captions for YouTube. You might also need to adjust your tone, style, and language to suit the platform's culture, norms, and audience. You need to adapt your content to optimize your reach, engagement, and impact.

5 Be authentic and consistent

The fifth step is to be authentic and consistent with your brand story across all platforms. You need to be honest, transparent, and credible with your story, and avoid exaggerating, misleading, or contradicting yourself. You also need to be consistent with your message, your values, and your personality, and avoid confusing, conflicting, or diluting your brand identity. You need to be authentic and consistent to build trust, loyalty, and reputation with your audience.

6 Test and improve

The final step is to test and improve your brand story based on feedback, data, and results. You need to monitor and measure how your brand story performs on each platform, and how it affects your brand awareness, perception, and loyalty. You also need to listen to your audience, their comments, questions, and reviews, and how they respond to your brand story. You need to test and improve your brand story to ensure that it resonates on every platform, and that it achieves your objectives and outcomes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?