How can you conduct SEO keyword research on a budget?

1 Use Google tools

Google offers several free tools that can help you with SEO keyword research, such as Google Trends, Google Search Console, and Google Keyword Planner. Google Trends can help you find trending topics and keywords related to your niche, as well as compare their popularity and seasonality over time. Google Search Console can help you monitor and analyze your website's performance and traffic, as well as identify the keywords that bring you the most clicks and impressions. Google Keyword Planner can help you generate and filter keyword ideas based on your goals, budget, and competition, as well as provide data on search volume, cost-per-click, and keyword difficulty.

2 Use other free tools

Besides Google, there are other free tools that can help you with SEO keyword research, such as Ubersuggest, AnswerThePublic, and Keyword Tool. Ubersuggest can help you find long-tail keywords and related keywords based on your seed keyword, as well as provide data on search volume, keyword difficulty, and content ideas. AnswerThePublic can help you find questions, prepositions, comparisons, and other modifiers that people use to search for your topic, which can help you create more relevant and engaging content. Keyword Tool can help you find hundreds of keyword suggestions from various sources, such as Google, YouTube, Bing, Amazon, and more.

3 Use competitor analysis

Another way to conduct SEO keyword research on a budget is to use competitor analysis, which means studying and learning from the websites and content of your rivals in your niche. You can use tools such as MozBar, SEMrush, or Ahrefs to analyze the keywords, backlinks, traffic, and ranking of your competitors, and identify the gaps and opportunities for your own website. You can also use Google to manually search for your target keywords and see what kind of content and websites rank well for them, and how you can improve or differentiate your own content and website.

4 Use your own data

Finally, you can use your own data to conduct SEO keyword research on a budget, by using tools such as Google Analytics, Google Search Console, or your own website's internal search function. You can use Google Analytics to track and measure your website's traffic, conversions, and user behavior, and see which keywords and sources bring you the most valuable visitors and customers. You can use Google Search Console to see which keywords and pages perform well or poorly on Google, and how you can optimize them for better results. You can use your own website's internal search function to see what your visitors are looking for on your website, and how you can provide them with more relevant and satisfying content.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?