Online ads and traditional media have their own pros and cons, depending on your budget, objectives, audience, and message. Online ads are more cost-effective, flexible, measurable, and trackable than traditional media. You can adjust your budget, targeting, and creative options in real time, as well as use analytics tools to monitor your reach, impressions, clicks, conversions, and ROI. Furthermore, online ads are more interactive and engaging than traditional media as you can use multimedia formats, personalization, and call-to-actions to capture your audience's attention. However, online ads are also more competitive and cluttered than traditional media as you have to compete with other advertisers and content for your audience's attention. Additionally, online ads are more vulnerable and risky than traditional media due to ad blockers, frauds, privacy issues, and technical glitches that can affect your ad delivery and performance. On the other hand, traditional media is more credible and trusted than online ads as they have a longer history in the market. They also create a lasting impression with high-quality visuals and sounds. But traditional media is also more expensive and rigid than online ads as you have to pay higher fees for longer contracts with limited options to change or cancel your campaign. Moreover, traditional media is less measurable and trackable than online ads since you have to rely on surveys or ratings to evaluate your reach. Lastly, traditional media is less interactive and engaging than online ads since it uses one-way communication with generic messages that may not resonate with your audience or prompt them to take action.